• Chennai, Bangalore & Online: 93450 45466Coimbatore: 95978 88270Madurai: 97900 94102Pondicherry: 93635 21112

  • How to Improve your Rankings in the Google Search Engine

    Google offers tools such as Google webmaster or Google Analytics to monitor the performance of the website. Google search console provides information regarding the crawling websites. It also provides information like which query push the website traffic. Keywords can be the long tail or short tail and it depends upon the product reach. URL should be in short form and relevant to promote the website. Let me discuss in detail about How to Improve your Rankings in the Google Search Engine

    Content Marketing

    Content marketing is used by leading brands like P&G, Microsoft, and Cisco Systems to promote their brand. Content is the present and the future of the marketing. In the world of today’s marketing, the stuff and the spam messages are very important to reach the targeted customers. Fix up an proper plan before writing the content first think about the relevant topic which matches your brand name, tell the history or story of your brand in your content, understand the taste and preference of the audience, analyze the spam messages, understand the channels, understand the process, and know the reach of your content through digital marketing tools. Use the heading tags properly to make it easy for the search engine to crawl the website. Content marketing is written from the user perspective not from the Google perspective. Update the content regularly. Use the headings, lists, and bullets in your content to show it as presentable and natural. Use the ALT tag for the image or video as it is easy for the Google to rank your website. Update your content regularly; add a proper Meta description, write proper heading, add proper SEO title, to market your website in the huge competition. Some of the ranking factors are search visits, total visits, direct visits, global rank, time on site, bounce rate, and page views. Some of the unnatural things in SEO are Keyword stuffing and using the bold tag with big size. Try to keep your website naturally. Digital Marketing Training will provide interesting facts about how to get the desired results with the help of the marketing techniques. Content marketing helps to improve the regular visitors and increases the number of clicks to the website.

    SEO Techniques

    The three types of SEO marketing are white hat SEO, Black hat SEO, and Grey hat SEO. White hat SEO techniques consist of quality content, link building, optimizing the website. Black hat SEO are techniques which are not followed by the Google. Black hat techniques are keyword stuffing, link spam, hidden text, hidden link, and cloaking. Grey hat SEO is the combination of both the white and black hat technique. Guests post, public relations, and competitor analysis are some of the SEO techniques used to make the page ranking better. If the ranking is good then it increases the impression of the website.

    Best Marketing Trends In The Year 2018

    Instagram stories, real-time connect, influential marketing with real-time stories, content marketing, chat bots, video marketing, Rise of artificial intelligence, and blog writing are some of the best techniques in marketing. The life stories posted in the Instagram are very helpful to catch the tech-savvy population. Storytelling about the brand or product is very helpful to engage the regular user. The relationship between the user and the company increases with regular updates through storytelling. Artificial intelligence helps to engage the customers with the help of software and algorithms.

    Tools Used For SEO

    Google page speed insights, MOZ local listing score, keyword tool, Google analytics, Google webmaster tools, open site explorer, Google keyword planner, Google.com in an incognito window, Google trends, quick sprout website analyzer, schema creator, similar web, SERPs rank checker, XML sitemaps, browser, SEO site checkup, search metrics website analyzer, MOZ toolbar, robots.txt generator, and structured data testing tool are some of the free tools for SEO. Majestic SEO, SEO Moz PRO, Raven tools, advanced web ranking, SEM rush, word tracker, and SEO power suite are some of the paid tools used for the SEO.

    Which Sort Of Companies Needs Digital Marketing?

    E-commerce Company, personal finance company, travel companies, schools, colleges, cloth shops, beauty parlor, and catering companies are the examples of the companies where the need for digital marketing exists. When compared with traditional marketing the only cost needed for the Digital Marketing is time.


    Digital marketing is practiced for both branded companies and new companies. To improve the global presence and online presence digital marketing is trending in the software industry.

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      93450 45466


     93450 45466


     95978 88270


    93450 45466


    97900 94102


    93635 21112

    For Hiring

     93840 47472

    Corporate Training

     90036 23340

    FITA Academy Branches

    Other Locations
    FITA Academy - Velachery
    Plot No 7, 2nd floor,
    Vadivelan Nagar,
    Velachery Main Road,
    Velachery, Chennai - 600042
    Tamil Nadu

        :   93450 45466

    FITA Academy - Anna Nagar
    No 14, Block No, 338, 2nd Ave,
    Anna Nagar,
    Chennai 600 040, Tamil Nadu
    Next to Santhosh Super Market

        :   93450 45466

    FITA Academy - T Nagar
    05, 5th Floor, Challa Mall,
    T Nagar,
    Chennai 600 017, Tamil Nadu
    Opposite to Pondy Bazaar Globus

        :   93450 45466

    FITA Academy - Tambaram
    Nehru Nagar, Kadaperi,
    GST Road, West Tambaram,
    Chennai 600 045, Tamil Nadu
    Opposite to Saravana Jewellers Near MEPZ

        :   93450 45466

    FITA Academy - Thoraipakkam
    5/350, Old Mahabalipuram Road,
    Okkiyam Thoraipakkam,
    Chennai 600 097, Tamil Nadu
    Next to Cognizant Thoraipakkam Office and Opposite to Nilgris Supermarket

        :   93450 45466

    FITA Academy - Porur
    17, Trunk Rd,
    Chennai 600116, Tamil Nadu
    Above Maharashtra Bank

        :   93450 45466

    FITA Academy Marathahalli
    No 7, J J Complex,
    ITPB Road, Aswath Nagar,
    Marathahalli Post,
    Bengaluru 560037

        :   93450 45466

    FITA Academy - Saravanampatty
    First Floor, Promenade Tower,
    171/2A, Sathy Road, Saravanampatty,
    Coimbatore - 641035
    Tamil Nadu

        :   95978 88270

    FITA Academy - Singanallur
    348/1, Kamaraj Road,
    Varadharajapuram, Singanallur,
    Coimbatore - 641015
    Tamil Nadu

        :   95978 88270

    FITA Academy - Madurai
    No.2A, Sivanandha salai,
    Arapalayam Cross Road,
    Ponnagaram Colony,
    Madurai - 625016, Tamil Nadu

        :   97900 94102

    FITA Academy - Pondicherry
    410, Villianur Main Rd,
    Sithananda Nagar, Nellitope,
    Puducherry - 605005
    Near IG Square

        :   93635 21112

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  • Are You Located in Any of these Areas

    Adyar, Adambakkam, Anna Salai, Ambattur, Ashok Nagar, Aminjikarai, Anna Nagar, Besant Nagar, Chromepet, Choolaimedu, Guindy, Egmore, K.K. Nagar, Kodambakkam, Koyambedu, Ekkattuthangal, Kilpauk, Meenambakkam, Medavakkam, Nandanam, Nungambakkam, Madipakkam, Teynampet, Nanganallur, Navalur, Mylapore, Pallavaram, Purasaiwakkam, OMR, Porur, Pallikaranai, Poonamallee, Perambur, Saidapet, Siruseri, St.Thomas Mount, Perungudi, T.Nagar, Sholinganallur, Triplicane, Thoraipakkam, Tambaram, Vadapalani, Valasaravakkam, Villivakkam, Thiruvanmiyur, West Mambalam, Velachery and Virugambakkam.

    FITA Velachery or T Nagar or Thoraipakkam OMR or Anna Nagar or Tambaram or Porur branch is just few kilometre away from your location. If you need the best training in Chennai, driving a couple of extra kilometres is worth it!