Content Writing Course in Chennai

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Content Writing is an art of writing creative and informative content for a variety of mediums such as newspapers, magazines, websites, blogs, social media platforms, etc. With increased internet penetration, writing content for digital platforms is essential for business as well as academic purposes. We live in an information era and anyone seeking information can easily fetch through internet as there are a plethora of websites and blogs loaded with content. But to be listed on top of search results in search engines, content should be original and provide holistic information on the topics surfed by users.

Content Writing Course in Chennai at FITA helps aspiring writers to imbibe the necessary skills from Professional Content Writers and become successful content writers.

Course Highlights & Why Content Writing Course in Chennai at FITA?


Highly qualified Trainers with a decade of experience as Professional Content Writers.
Convenient Option of various Locations in Chennai – Choose the Content Writing Course in Velachery or Content Writing Course in Anna Nagar, T Nagar, OMR.
Smart classrooms with hi-tech facilities to facilitate a better learning experience.
Professional Content Writing Course in Chennai at an affordable cost.
Practice Content Writing under the guidance of experienced Content Writers.
Interactive instructor-led Content Writing Course.
Weekday, Weekend & Fast track Content Writing Training in Chennai.
Get an opportunity to Interact with Professional Content Writers.

Necessity of Content Writing

Websites serve as a communication interface between Businesses and Consumers, explaining the products and services offered by the organization. Modern-day Businesses rely on digital platforms to reach customers at any part of the world to proliferate trade. Good content attracts lots of business and the importance of Content Writing is increasing steadily as plenty of corporations are digitizing their businesses.

Search Engines like Google, Bing, Baidu, and DuckDuckGO are optimizing their algorithms to provide the most accurate information on the topics being searched. To be ranked first in the search results, SEO skills are critical and increases the traffic to websites. Content Writers with good SEO technique and a clear understanding of the business can write excellent content that boosts businesses.

The time is ripe to hone your writing skills and make a career in Content Writing by joining Content Writing Course in Chennai at FITA.

Syllabus

MODULE 1: Fundamentals of Content Writing:

How Content writing has evolved?
Content for Different Channels
Content writing opportunities 
How to find Content writing Opportunities 
Freelancing/part-time Opportunities for Content writers

MODULE 2: Grammar Essentials for a Great Content:

Content writing exercises
Spelling & Punctuation rules
Common Idioms & Phrases
Common Grammatical errors & how to avoid it
Important Tools to check Grammar errors
Content Tone
Consistent Usage of Tenses 
Pepping up your Content

MODULE 3: Stages of Content Writing:

Understanding your Content Requirement 
Understanding your Target Audience
Doing a Competitor Research
Content Research
Content Planning 
Keyword Research 
Writing an Attractive Headline
Content Structure
Content Writing:
Gaining Subject Matter Expertise
Flow & Coherence
Readability
Clarity 
Speaking to your audience
Writing engaging content
Presentation
Proofreading
Peer Review
Plagiarism Checking & Popular Tools
Publishing your Content

MODULE 4: DESIGNING TOOL

Important of Visually appealing content 
Basic Design Techniques
Alternative to Photoshop
Design for Blog Image & Social Media Images

SEO Content Writing: 

Keyword Research using Google Adwords
Researching using Google Auto Suggestion
Researching using Google Trends
Using correct Keyword Density in your content
On-Page SEO Content Writing
Using Title Tags effectively
Writing good META Description
Internal Links & it’s importance
URL Structure
Bolding Important points
Content Optimization

Writing Ad Copies that Convert:

Drawing inspirations 
Popular Blogs, FB pages to Follow 
Case Studies of Popular Ad Copies

Writing Ad Copies for Google Search Ads:

Content Planning
Importance of using Keywords 
Character & Other Limitations 
Call to Action
Content Review

Landing Page Content:

What is a landing page
Landing page as a lead generation tool
Typical A/B testing & Heatmap analysis

Web Content Writing:

Web content categories
Practise exercises

Blog Content Writing:

Finding the topics for your Blog 
Writing a Great headline 
101 Interesting Title Templates to make you a great Blogger
Applying SEO Content writing Principles in your Blog

Wordpress Setup & Mastering Wordpress:

Wordpress Installation
Creating Pages
Creating Posts
Basic Wordpress settings
Importance of Friendly URLs

Email Content Writing:

Email Content and tricks to improve email clicks
Keeping it to the point 
Embedding authentic links and driving visitors to your landing page

Technical Writing:

What is Technical Content writing 
Technical Content writing best practices 
Challenges and Opportunities

Social Media Content writing:

Power of Social Media Content
Usage of Hashtags
Social Media content planning 
Some best social media pages for inspiration 

Press Release:

What is Press release
Press release best practices
Press release sites and how to get your content accepted

Article Writing:

Article writing for driving traffic
Common Article sites to publish your content
How to write to get your articles approved 

Content Publishing & Basic Marketing Techniques

Job Roles in Content Writing

Content Writing Course in Chennai

Educational Qualification

Bachelor's Degree in English or Journalism is the basic educational qualification expected for a Content Writer, but any Undergraduate or Postgraduate candidate with excellent communication skills and good command of language are hired for Content Writing.

Non-graduates who are passionate in Content Writing can also become a Content Writer by undergoing a Content Writing Certification Course in Chennai at FITA.

Key Skills

Strong Verbal Communication Skills.
Develop creative and innovative Content to aid readability.
Analysing and Research skills for providing quality content.
Ability to understand the target audience and provide appropriate content.
Should possess the ability to convey more information with a precise choice of words.

Companies Hiring Content Writers

HCL
Zoho
Wipro
CACTUS
RR Donnelley
Frost & Sullivan
Lumina Datamatics

The above-listed companies are just a few among the ocean of opportunities for Content Writers since Content Writing is set to grow exponentially with every new business launched in the market. Numerous tech-based startups are cropping up in India and candidates with excellent writing skills are in high demand. FITA has more than 600+ tie-ups with a wide range of companies and provides 100 % placement assistance.

An Average Salary of Content Writer with 1-3 years of experience is Rs. 4 Lakhs per year and increases with professional expertise.

How to Become an Effective Content Writer?

Writing engaging content requires a lot of practice and active reading. Anyone can become an effective Content Writer if they are trained to acquire the necessary skills for developing quality content. A Professional Content Writer should be interested to research constantly on multiple topics and understand the subject from varied perspectives.

 An Effective Content Writer will have a unique way to express or convey the content, and this originality is one of the most important characteristics sought in a Content Writer. Simplicity is a key aspect of Content Writing since it facilitates readability and thereby keeps the readers engaged in the content.

Professional Content Writer delivers content with authentic facts since it is the responsibility of the Writer to provide correct information to readers. Content Writers should put themselves in the shoes of the readers to validate the purpose of the Content.

Future and Beyond

Content Writing as a Career is set to diversify based on the business requirements of the future since businesses will take the Digital route to market their products and services. Professional Experience in Content Writing can expose you to a variety of writing styles that can motivate individuals to express their thoughts in writing via books, blogs, movie scripts, etc. 

Content Writing involves a variety of skills and responsibilities apart from verbal skills and is set to make a footprint in this Digital Era.

Join Content Writing Training in Chennai at FITA to become a certified Content Writer and script your successful future.

FAQ

  • Content Writing Course in Chennai at FITA is designed & conducted by Professional Content Writers with 10+ years of experience.
  • Only institution in Chennai with the right blend of theory & practical sessions
  • In-depth Course coverage for 60+ Hours
  • More than 15,000+ students trust FITA
  • Affordable fees keeping students and IT working professionals in mind
  • Course timings designed to suit working professionals and students
  • Interview tips and training
  • Resume building support
  • Real-time projects and case studies

We are happy and proud to say that we have strong relationships with over 600+ small, mid-sized and MNCs. Many of these companies have openings for Content Writers. Moreover, we have a very active placement cell that provides 100% placement assistance to our students. The cell also contributes by training students in mock interviews and discussions even after the course completion.

You can contact our support number at 98404 11333 or directly walkin to one of the FITA branches in Chennai or Coimbatore

The syllabus and teaching methodology is standardized across all our branches in Chennai. We also have a FITA branch in Coimbatore. However, the batch timings may differ according to the type of students who present themselves.

We are proud to state that in the last 7+ years of our operations we have trained over 15,000+ aspirants to well-employed IT professionals in various IT companies.

We have been in the training field for close to a decade now. We set up our operations in the year 2012 by a group of IT veterans to offer world class IT training.

We at FITA believe in giving individual attention to students so that they will be in a position to clarify all the doubts that arise in complex and difficult topics. Therefore, we restrict the size of each Content Writing batch to 5 or 6 members.

Our Content Writing faculty members are industry experts who have extensive experience in various Professional Content Writing roles. The students can rest assured that they are being taught by the best from the Content Writing industry.

Our courseware is designed to give a hands-on approach to students in Content Writing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.

We accept Cash, Card, Bank transfer and G Pay.



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