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  • Digital Marketing Course in Chennai

    4698 Ratings | Read Reviews

    • Real-Time Experts as Trainers
    • LIVE Project
    • Certification
    • Affordable Fees
    • Flexibility
    • Placement Support

    Seeking for the best platform to learn Digital Marketing with advanced concepts and techniques? Then, join Digital Marketing Course in Chennai at FITA where you can learn in-depth about the recent tools and techniques that are used in the Digital Marketing industry with live projects under the guidance of Real-time professionals.

    Course Highlights and Why Digital Marketing Course in Chennai at FITA?

    Expertly designed Digital Marketing Course modules to meet with the global industry requirements
    Courseware that is curated by Industry Experts to have a clear understanding of the pillars of Digital Marketing -SEO, SEM, SMO, SMM, Video Marketing, and Affiliate Marketing.
    Proficient Digital Marketing Trainers with more than a decade of experience in the Digital Marketing Platform.
    Extensive Digital Marketing Training to make you equipped with various marketing strategies.
    Interactive Instructor-led Digital Marketing Training session in Chennai at FITA.
    Regular Recap sessions of the previous classes are provided to strengthen your skills.
    Smart Classrooms with Blended learning of Digital Marketing training in Chennai at FITA.
    Professional Digital Marketing Training at an affordable cost with certification upon successful completion of the course
    Flexible batch timings - Weekend, Weekday & Fast track Digital Marketing Training in Chennai at FITA
    FITA provides 100% Placement assistance to the eligible students after successful completion of the training
    We have tie-ups with more than 600+ companies ranging from small to large scale companies
    FITA Academy has an Active Placement Cell that helps the students to land in their dream career

    Upcoming Batches

    5th Dec Weekend Saturday (Saturday - Sunday)
    7th Dec Weekdays Monday (Monday - Friday)
    9th Dec Weekdays Wednesday (Monday - Friday)
    13th Dec Weekend Sunday (Saturday - Sunday)

    Classroom Training

    • Get trained by Industry Experts via Classroom Training at any of the FITA branches near you
    • Why Wait? Jump Start your Career by taking Digital Marketing Course in Chennai!

    Instructor-Led Live Online Training

    • Take-up Instructor-led Live Online Training. Get the Recorded Videos of each session.
    • Travelling is a Constraint? Jump Start your Career by taking the Digital Marketing Online training!

    Syllabus

    • Digital Marketing Outline
    • Campaigning Goals
    • Vital Digital Marketing Channels
    • Know-how to devise a Digital Marketing Plan
    • Traditional Marketing versus Digital Marketing
    • Getting to know about Search Engines
    • Get familiar with Crawling and Indexing
    • Google versus Other Search Engines
    • Understanding the differences between SEO and Paid Ads
    • White Hat, Black Hat, and Grey Hat SEO
    • In-depth Research on Potential keywords
    • Being Familiar with Google Keyword and Planner tool
    • Finding other keywords from the Google Auto Detection
    • Deciding your Money keyword
    • Fundamentals of HTML
    • Key HTML Tags
    • Title, H1, Meta Description
    • Keyword Density and Prominence
    • Optimization of Content
    • Content-Length
    • Content Quality
    • Content Uniqueness
    • Content Freshness
    • Optimization of Image
    • URL Structure and Length
    • Analysis of Page Speed
    • Schema.org
    • 301 Redirects
    • Robots. TXT
    • Internal Linking
    • Sitemaps.XML
    • Essential Schemas to implement
    • Google Ranking Page
    • Parameter Indicators such as PA and DA
    • How to Add MozBar Chrome Extension
    • Significance of Backlinks
    • Different Techniques of Backlinks
    • Web 2.0
    • Forum Participation
    • Blog Commenting
    • Social BookMarking
    • Classifieds
    • Submission of Directory
    • Video Submission
    • Guest Posting Blog
    • Press Release
    • Infographics
    • Audio Sharing Sites
    • Social Media websites
    • Industry Roundup
    • Business Listing Websites
    • Answering sites
    • Link Wheel
    • Do-Follow Links
    • Link Exchange
    • No-Follow Links
    • Link Juice and Pyramid
    • Caffeine Algorithm
    • Page Layout Algorithm
    • Panda Algorithm
    • Penguin Algorithm
    • EMD Algorithm
    • Core Algorithm
    • Page Layout Algorithm
    • Mobile-Friendly Algorithm
    • Other Recent Algorithm
    • Getting to know about Blogs
    • Blog Creations
    • Engaging the visitors
    • Identifying the right topics to post
    • Periodical Posting
    • Developing the Original Content
    • Understanding the Content Marketing Strategy
    • Devising a Content Marketing Plan
    • Driving the Specific Audience
    • Being Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
    • Analyzing Competitor Links
    • Understanding the Traffic Analysis of the Competitors
    • Comprehensive understanding of the AHREFs and the other equivalent tools
    • Extensive On-Page SEO Audit
    • Finding the Content Duplication
    • Google Penalty Check
    • Page Speed Audit
    • Console Errors and Warnings
    • Content Creations Tools
    • Rank Tracker Tools
    • On-Page Optimization Tools
    • Backline Research tools
    • Website Audit Tools
    • Keyword Research Tools
    • Google Listings Creation
    • Developing Citations
    • Regular Posting of the updates and its significance
    • Reviews
    • Managing the Negative Reviews
    • Top Search Queries
    • Organic Performance
    • Key Performance Metrics
    • Top Pages
    • Structured Data
    • CTR, Clicks, and Impressions, CTR
    • Using different filters
    • URL Inspection
    • Coverage issue
    • Mobile Usability
    • BreadCrumbs, FAQs, and Logos
    • Site Maps
    • Links
    • Legacy Tools and Reports
    • Security Issues
    • Manual Action

    Setting up Google Analytics and Real Time User Analytics

    • Content
    • Traffic Source
    • Location

    Audience Section

    • Understanding Cohort Analysis
    • Learning about User Explorer
    • Understanding Active User
    • Audiences based on Interests
    • Audiences based on Demographics Classification
    • Understanding Geo
    • Understanding Affinity Audiences
    • Understanding In-Market Audiences
    • Anaysing Audience Behavior
    • Cross-Device Reach
    • Mobile Audiences
    • Understanding User-Flow
    • Understanding Benchmark

    Behavior Section

    • Understanding the Behavior Flow
    • Site Search behavior Report
    • Site Content behavior Report
    • Site Speed behavior Report
    • Learning about Events Report
    • Publisher


    Acquisition

    • All Traffic
    • Paid Traffic
    • Organic Traffic
    • Referral Traffic
    • Social Media Traffic
    • Search Consoles
    • Google ads
    • Campaigns
    • Social Media

    Goal Setting

    • Conversion
    • E-commerce
    • Goals
    • Multi-channel funnels
    • Product Linking
    • AdSense Linking
    • Google Ads
    • 3rd Party Application Linking

    Reporting

    • Selecting the right Keywords
    • Campaign creation
    • Video Ad
    • Texted Ad
    • Images Ad
    • Animated Ad
    • YouTube Marketing
    • Re-marketing
    • PPC Campaign Creation
    • Ad Rank
    • Quality Score
    • Ad Groups
    • Budgeting of PPC
    • Keywords
    • Creating Text Ads
    • Extension SetUp
    • Knowing the Negative Keywords
    • PPC Campaign Optimization
    • Evaluating the Key Metrics
    • Contextual Target
    • Placement Target
    • Interest Targeting
    • Topics Targeting
    • Standard and Dynamic Remarketing
    • Video Marketing
    • Email Marketing
    • Remarketing lists for the Search Ads
    • Getting to know about Video Optimization
    • Creator Studios
    • Getting acquainted with Video Platforms
    • Creating videos
    • Creating Youtube Channel
    • Playlists
    • Familiar with Youtube Analytics
    • Advanced Video Optimization techniques
    • Best Practices
    • Marketing via SMS
    • Targeting Mobiles and Paid ads
    • App Store Optimization
    • Differentiating between the Web and Mobile Marketing
    • Familiar with Mobile websites
    • Be acquainted with Responsive websites
    • Creating Mobile Process: Native and Hybrid Apps Overview
    • Configuring Whatsapp Business
    • Installation
    • Enabling Auto message service
    • Finding the Vendors
    • Familiar with Database
    • Transactional SMS vs Promotional SMS
    • Best practices
    • Channel Creation
    • Identifying the keywords for Video marketing
    • Optimizing the Title of the Video
    • Optimization of Tag
    • Creation of Catchy Thumbnail
    • Subscriber Link Optimization
    • Description Hashtag
    • Youtube monetization
    • Getting to know about Group Participation
    • Insight Reports
    • Event Creation
    • Optimizing post with correct HashTags
    • Creation of Social Media Profile on Twitter, Instagram, LinkedIn, and FB
    • Various Social Media Channels
    • Facebook Marketing
    • Instagram Marketing
    • LinkedIn Marketing
    • Twitter Marketing
    • Emerging Social media channels
    • Optimization of Facebook Page
    • Creation of Facebook Business Manager
    • Campaign creation - Lead Generation, Video, Post Reach increasing App store, Event Promotion, and Pages like Ad
    • Creative Ad posting
    • Setup of Audience
    • Bidding Strategy
    • Budgeting strategy
    • Instagram Business Profile Optimization
    • Instagram Marketing Influencer
    • Instagram Paid Marketing in feeds and stories
    • Bidding Strategy
    • Budgeting strategy
    • Creation of Instagram Content Strategy
    • LinkedIn Company Page Optimization
    • LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
    • Bidding Strategy
    • Budgeting strategy
    • Twitter Marketing to Reach the Brand
    • Instream video ads
    • App installations
    • Twitter followers
    • Retargeting the audience
    • Bidding Strategy
    • Budgeting Strategy
    • Getting to know about the functioning of Email Marketing
    • Various kinds of Email Marketing
    • Opt-in Email Marketing
    • Setting up of Account for Email Marketing
    • List Setup
    • Web Form
    • Creation of Email Broadcast
    • Setting up of Auto Responder
    • Optimize the Increase Inbox percentage
    • Selecting the best email marketing tool like Mailchimp
    • Google Analytics Certification
    • Google Adword Certification
    • Facebook Certification
    • YouTube Certification
    • HubSpot Certification
    • Quora AD SetUp
    • Audience Targeting
    • Contextual Targeting
    • Promoting Answer
    • Behavior Targeting
    • Questions Targeting
    • What is TikTok?
    • Know-how to get more likes and followers
    • Why TikTok Ad?
    • Campaign Creation
    • Placement Targeting - VIGO, Hello App, and TikTok
    • Audience Targeting - Interest Retargeting
    • Bidding Strategy
    • Web Technologies
    • Domain Hosting and Registration
    • Familiar with HTML
    • Understanding Terminologies
    • User Administration
    • WordPress Installation

    WordPress themes:

    • Paid Theme vs Free Theme
    • Changing Themes
    • Theme Selection Process
    • Installing/ Adding Themes
    • Activating and Preview Themes

    Working with Widgets

    • Installing Widgets in the Sidebar and Footer

    Working with Menu For Your Website

    • Creation of Menus
    • Creation of Sub - Menus
    • Deleting the items from the menu

    WordPress Plugins:

    • Installation of Plugins
    • Upgradation of Plugins
    • Activation Plugins
    • Managing Plugins
    • Recommended Plugins
    • Being Familiar with Lead Generation methods
    • In-depth understanding of Landing Pages
    • Website Vs Landing Page
    • Perform A/ B Testing to Better Lead Generation
    • Lead Nurturing Process
    • Mastering Lead Funnel
    • Practical Session on CRM for the Lead Management
    • Policies of Adsense
    • Being Approved by Google
    • Integration of the code to your blog
    • Adsense Code Generation best practices
    • Making Money Via Adsense
    • Track the Earnings
    • Developing CTR
    • Getting to know about the Affiliate Marketing
    • Familiar with Affiliate Marketing
    • Legal Policies
    • Obtaining Approval
    • Tracking the Affiliation Codes
    • Tools used for ORM
    • SWOT Analysis of ORM
    • Handling the Negative Conversations
    • Devising the ORM
    • Keyword AppStore Research
    • Ratings and Reviews Analysis
    • App Content Optimization
    • Boost Conversion Rate
    • Monitors Competitor's Scenario

    Have Queries? Talk to our Career Counselor
    for more Guidance on picking the right Career for you! .

    Trainer Profile

      • FITA Academy fervently believes in the blended method of learning and we provide the right blend of theoretical and practical knowledge of the Digital Marketing practices to the students
      • Digital Marketing Instructors at FITA trains the students with Industry-relevant skills
      • Digital Marketing Trainers at FITA are Expertise in the Digital Marketing platform
      • Digital Marketing Trainers at FITA are Real-time professionals, and they provide hands-on training on the Digital marketing techniques
      • Trainers at FITA Upskills the knowledge of the students by providing them an in-depth training on the latest industry-relevant practices
      • Digital Marketing Trainers at FITA gives the required individual attention to each student and provides in-depth training with complete hands-on practices
      • Our Trainers assist the students in building their resume professionally and also boost their confidence by providing valuable insights to them about Interview questions and Handling interviews with mock interview sessions
    Quick Enquiry

    Features

    Real-Time Experts as Trainers

    At FITA, You will Learn from the Experts from industry who are Passionate in sharing their Knowledge with Learners. Get Personally Mentored by the Experts.

    LIVE Project

    Get an Opportunity to work in Real-time Projects that will give you a Deep Experience. Showcase your Project Experience & Increase your chance of getting Hired!

    Certification

    Get Certified by FITA. Also, get Equipped to Clear Global Certifications. 72% FITA Students appear for Global Certifications and 100% of them Clear it.

    Affordable Fees

    At FITA, Course Fee is not only Affordable, but you have the option to pay it in Installments. Quality Training at an Affordable Price is our Motto.

    Flexibility

    At FITA, you get Ultimate Flexibility. Classroom or Online Training? Early morning or Late evenings? Weekdays or Weekends? Regular Pace or Fast Track? - Pick whatever suits you the Best.

    Placement Support

    Tie-up & MOU with more than 1000+ Small & Medium Companies to Support you with Opportunities to Kick-Start & Step-up your Career.

    Digital Marketing Certification Course in Chenani

    About Digital Marketing Certification Training in Chennai at FITA

    Digital Marketing Certification Course in Chennai

    Digital Marketing Course Certification is one of the professional credentials which demonstrate that the candidate has gained in-depth knowledge of the Digital Marketing platform and its application. With a real-time project experience provided at the end of the course, this certification states that the candidate has acquired the necessary skills to work as a Digital Marketer. Having this certificate along with your resume helps in prioritizing your profile at the time of the interview, and also it opens the door for a wide range of career opportunities.

    Digital Marketing Certification Course in Chennai at FITA hones the necessary skill sets that are required for a professional Digital Marketer under the guidance of our Real-time professionals. Digital Marketing Training in Chennai at FITA is provided by professionals who have 8+ years of experience in the Digital Marketing platform. They upskill your knowledge with the recent developments in the market.

    Apart from FITA’ Digital Marketing Course Completion certification, our Digital Marketing Trainers supports and guides you to learn further by enrolling for advanced courses and clear the Google Digital Marketing Certification exams and they are,

    • Google Analytics Certification
    • Google Ads Search Certification
    • Google Ads Display Certification
    • Google Ads Shopping Certification
    • Google Ads Video Certification
    • Google Ads Apps Certification
    • Facebook Certification
    • YouTube Certification
    • HubSpot Certification

    Commonly asked Digital Marketing Certification Questions

    What are the best Digital Marketing Certifications?

    • Google Analytics Certification
    • Google Analytics Certification
    • Google Ads Search Certification
    • Google Ads Display Certification
    • Google Ads Shopping Certification
    • Google Ads Video Certification
    • Google Ads Apps Certification
    • Facebook Certification
    • YouTube Certification
    • HubSpot Certification

    How useful are Google Certifications?

    The Google Certifications are useful in building an authentic proof of your skill sets and helps to gain credibility easily at the time of the Interview. As Google is the popular Search Engine giant getting certified under them boosts ups your career path. You can easily get access to a plethora of job opportunities upon the completion of any of the Google Certification.

    Is there any Free Google Certification?

    Yes, all the Google Certification exams are free

    What is the cost of the Facebook BluePrint Certification?

    The cost of Facebook BluePrint Certification is USD 150 which is somewhere around 11,220 in Indian rupees.

    Have Queries? Talk to our Career Counselor
    for more Guidance on picking the right Career for you! .

    Job Opportunities After Completing Digital Marketing Course in Chennai

    As businesses today tend to stay more competitive and pertinent in the Digital marketing space, the demand for Digital Marketing professionals are higher. Digital Marketing is one of the best career options for anyone who is seeking a good career choice in the rapidly growing digital marketing world. According to a recent survey it is stated that India has the second-largest number of Internet users in the world. Furthermore, based on the reports submitted by Global Data it is anticipated that the growth of the Indian E-commerce market is going to rise by 7 trillion at the end of 2023.

    This mandated the businesses to hire more and more skilled Digital Marketing professionals. Based on the Reports submitted by the Marketing Hiring Trends it is estimated that the demand for Digital Marketing professionals is expected to grow tremendously and above 44% of the companies of different ranges are now seeking a skilled marketing professional who can promote their business on the Digital Platforms.

    And by 2025 the Indian Internet Industry is going to be a total worth of $160 billion which is three-fold times more than the current value based on the survey report submitted by Goldman Sachs. The reason for the robust growth of the Digital Marketing industry is because of the increased Internet users.

    Some of the popular job titles that are offered in the Digital Marketing industry are SEO Analysts, SEO Specialists, Content Developer, Business Analytics Specialist, Mobile Marketing Specialist, Brand Management, Website Designer, Mobile Marketing Specialists, Search Expert, PPC Expert, Email Marketer, and Google Analytics Specialists. According to the reports submitted by Payscale.com, a fresher Digital Marketing professional earns around Rs.3,00,000 to Rs 4,00,000 annually. The median remuneration and package differ according to the experiences and knowledge gained.

    Digital Marketing Training in Chennai at FITA hones the necessary skills that are required to become a Digital Marketing professional under the mentorship of our expert trainers. Our Digital Marketing Trainer at FITA provides the necessary career guidance and leads you to a successful career path in the Digital Marketing platform.

    Having seen the career prospects, it is also important that you must be aware of the Frequently asked Digital Marketing Interview Questions and Answers to perform well in your interview. Below are the commonly asked Digital Marketing Interview Questions for Freshers.

    1) What are the various kinds of Digital Marketing?

    The various kinds of Digital Marketing are

    • SEO – Search Engine Optimization
    • SEM – Search Engine Marketing
    • SMO – Social Media Optimization
    • SMM – Social Media Marketing
    • Email Marketing
    • Content Marketing
    • E-Commerce Marketing

    2) List a few effective ways to boost up the traffic to your website?

    The common ways to boost the traffic to your websites are

    • Paid search
    • SEO activities
    • Writing crisp headlines
    • Content optimization
    • Display advertising
    • Content marketing
    • Targeting long-tail keywords
    • Posting content on LinkedIn
    • Linking Internally
    • Guest blogging
    • Seeking referral traffic
    • Email marketing

    3) Enlist Popular Digital Marketing Tools?

    • Moz
    • Rank Watch
    • Keyword Discovery
    • Google Analytics
    • Crazy Egg Heatmaps
    • Google Trends
    • Alexa Ranking
    • Google Keyword Planner
    • SEMrush
    • Buzzsumo
    • AdExpresso
    • Ahrefs
    • MailChimp
    • Digital Point Keyword Tracker
    • Unbounce
    • XML Sitemap Generator

    Click here: To explore more about the frequently asked Digital Marketing Interview Questions and Answers for Experienced.

    Student Testimonials

    S
    Sophia

    I enrolled for Digital Marketing Training in Chennai at FITA on my friend's suggestions. First, I would like to thank them for suggesting FITA Academy. Right from the Course modules till the training everything was excellent at FITA.Thanks, FITA! You are doing an excellent job.

    G
    Garima Chadha

    Digital Marketing Course in Chennai at FITA is the best training session I have ever come across. Updated course modules with extensive training helped me to have a better understanding of Digital Marketing techniques. I had more doubts about the SEO practices but my trainer was patient enough to clarify all my doubts. Heartfelt thanks to him!

    V
    Vimal Nemical

    FITA's Digital Marketing Course in Chennai was just simply perfect. The right blend of theoretical and practical knowledge of the Digital Marketing concepts helped us understand it easily. Also, our trainer conducted a regular assessment session to check our understanding. He corrected us even if we made some mistakes. Really happy and satisfied with choosing FITA for Digital Marketing Training!

    R
    Roopesh

    A very good learning experience at FITA's Digital Marketing Training in Chennai. I will suggest this platform for both freshers and experienced candidates who want to learn about Digital Marketing. Also, you will have a flexible class timing option over here. In case if you are a working professional this platform will be more suitable for you.

    Have Queries? Talk to our Career Counselor
    for more Guidance on picking the right Career for you! .

    Digital Marketing Frequently Asked Question (FAQ)

    • Digital Marketing Course at FITA is designed & conducted by Digital Marketing experts with 10+ experience in the Digital Marketing
    • The only institution in Chennai with the right blend of theory & practical sessions
    • In-depth Course coverage for 60+ Hours
    • More than 20,000+ students trust FITA
    • Affordable fees keeping students and IT working professionals in mind
    • Course timings designed to suit working professionals and students
    • Interview tips and Corporate Training in Chennai
    • Resume building support
    • Real-time projects and case studies
    • FITA has placements tie-ups with more than 600+ small, medium, and large scale companies and these companies have job openings for Digital Marketer, SEO Analysts, and other roles related to Digital Marketing
    • FITA Academy has a Dedicated Placement Officer to support the students with Placement assistance
    • The Placement cell helps the students with various mock interviews and group discussions training session for them to face the interview with confidence
    You can enroll by contacting our support number 93450 45466 or you can directly walk into our office
    • FITA institution was set up in the year 2012 by a group of IT veterans to provide world-class IT Training. We have been actively present in the training field for close to a decade now
    • We have trained more than 20,000+ students till now and it includes the headcount of numerous working professionals as well

    We provide maximum individual attention to the students. The Training batch size is optimized for 5 - 6 members per batch. The batch size has been optimized for individual attention and to clear the doubts of the students in complex topics clearly with tutors.

    FITA provides the necessary practical training to students with many Industry case studies and real-time projects

    Trainers are Industry Experts who have a decade of experience as Digital Marketers. Also, the Training faculty of FITA are Working professionals from the Digital Marketing field and provide hands-on training to the students.
    We accept Cash, Card, Bank transfer and G Pay.

    FITA provides the best Digital Marketing Training in Chennai with the help of MNC professionals. Spend your valuable time to visit our branches in Chennai. FITA Academy is located at main areas of Chennai, Velachery, Tambaram, T Nagar, Anna Nagar and OMR. People also search for

    The different strategies used in Digital Marketing are, 

    • SEO - Search Engine Optimization
    • SEM - Search Engine Marketing
    • SMM - Social Media Marketing
    • PPC - Pay Per Click
    • Email Marketing
    • Content Marketing
    • Affiliate Marketing/ Influencer Marketing
    • Mobile Advertisement

    Digital Marketing Training in Chennai at FITA provides in-depth training of the various Digital Marketing concepts under the guidance of real-time professionals with certification. 

    Yes, it is possible to learn the theoretical concepts of Digital Marketing by yourself. But, to have a holistic understanding of the practical applications and theoretical concepts it is preferable to step into a professional Digital Marketing Training Institute. Digital Marketing Course in Chennai at FITA supports the students with extensive training in the recent Digital Marketing concepts and with real-time applications to the students. 

    It completely depends on your learning pace. Moreover, learning SEO is not a tedious job when you step into a professional Digital Marketing Training Institute. Digital Marketing Training in Chennai at FITA provides the best SEO training practices to the students under the mentorship of real-time Digital Marketing Professionals. 

    Addition Information

    Join FITA – No 1 Digital Marketing Training Institute in Chennai. Call 93450 45466 for details about Digital Marketing Course in Chennai. 100% Placement!!!

    In simple terms, digital marketing is the promotion of products, services, or brands via digital channels such as emails, ad displays on websites, promotions on social media sites etcetera. The prime objective is to promote brands, increase online presence, brand reputation, and increase sales using various successful digital marketing campaigns. It includes use of various service, tools and marketing strategies, which mainly relies on the internet as core promotional medium, in addition to mobile, email, electronic billboards, wireless text messaging, digital television, radio channels, etc.

    Digital marketing professionals are responsible for various marketing strategies like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, eCommerce marketing, display advertising, performance monitoring, and using social media platforms to drive potential traffic to the business website. In this digital age, there is a huge demand for digital marketing professionals, who can run an effective marketing campaign that ensures more online presence, lead generation and sales conversion to business.

    FITA offers a professional digital marketing course in Chennai to meet the industry needs. Our practical oriented digital marketing training will help students to gain industry exposure in understanding digital channels, techniques, and applications to make and run successful marketing campaigns.

    Whether you are a Student or Marketer or an Entrepreneur, Digital Marketing Training in Chennai at FITA will equip you with the skills and tools required to shape your online marketing goals.

    Digital Marketing Training in Chennai at FITA is designed by expert Digital Marketers, and the course is delivered by real-time Digital Marketing professionals.

    Why Join FITA For Digital Marketing Training In Chennai

    • We are on Top Google Results for competitive Keywords like Digital Marketing Training in Chennai & other SEO related keywords. Our results speak for our digital marketing expertise
    • Training is provided by Digital Marketing Industry Experts
    • FITA has created many leading Digital Marketing Professionals in India in the past 4 years
    • 100% Practical Training and students will be working on real-time projects
    • Only Digital Marketing Training Institute in Chennai where training on Advanced Digital Marketing Tools are provided
    • Job Placements in leading Digital Marketing companies in Chennai
    •  Post Training Support
    •  Smaller batches of 4-5 members to enable better learning
    •  Flexible batches (Weekday and Weekend batches)

    What will you learn in the Digital Marketing Training in Chennai at FITA?

    • A through understanding of Digital Marketing and its components
    • A thorough understanding of the SEO practices and implementation with On-page and Off-page Optimization techniques
    • In-depth knowledge of Lead Generations and Lead Magnets using Google SEM
    • Able to Design, Develop and manage multiple Google Ad campaigns
    • Demonstrable knowledge of the Sales and Branding
    • Develop the Brand Identity and boost up the Brand awareness
    • Holistic knowledge of the Social Media Marketing platforms such as Facebook, Twitter, Quora, Google, YouTube, LinkedIn, and Pinterest
    • Know-how to determine the value of the Ad campaigns using the conversion metrics and tracks
    • Ability to analyze, monitor and increase performance of Ad campaigns using advanced techniques

    Eligibility Criteria and Prerequisites to learn Digital Marketing Course 

    Eligibility Criteria: Any Fresher Graduates who aspire to begin their career in the Digital Marketing field can opt for this course. However, the Digital Marketing Course is also suitable for professionals such as Sales Professionals, Traditional Marketers, Brand and Communication Managers, Entrepreneurs, and professionals who are looking for the switchover in their career.

    Prerequisites: There are no prerequisites to learn the Digital Marketing Course as it is completely a different and exciting platform with a wider career scope. A minimum of High school or College Graduation is all that is required to take up the Digital Marketing Course in Chennai at FITA. Our Expert trainers provide in-depth training of the Digital Marketing concepts and techniques clearly to the students.

    Benefits Of Learning Digital Marketing

    The demand for Digital marketing is expected to rise high by 38 percent this year. The opportunities are open to the digital marketer in the financial sector, Real estate sector, Advertisement Agency, FMCG Company, FDI, IT Services Companies, Ecommerce Companies and many online business units. Join the Digital Marketing Course in Chennai to become an expert analyst in the digital marketing domain.

    The economic rule applicable to any product or service is that the thing is valued as per the demand. If the opportunities are high for a digital marketer then ultimately the salary package will be high. So, learning digital marketing will increase your monetary benefit.

    The freelancing option or starting up an own digital marketing business with the subject knowledge that a candidate acquires opens self employment opportunities. Work with passion and work with freedom is what the demand of the young learners in a Gig economy. Digital Marketing Training in Chennai is the best training to have a bright future with constant practice. Digital marketing will boost the analysis skills and enhance the creativity to use the different strategies for the digital marketing field.

    The overseas opportunity for the digital marketers is huge as the online businesses are booming to the top in the foreign countries. There is demand in countries like the USA, German, the UK, Australia, and Singapore for the digital marketer with a good salary package.

    EMail Marketing

    Marketing is the prime factor that influences people in deciding whether to use any product or not. As they are the significant game changers, it is highly necessary to dish out the display of product in the best way possible that can be done only through various marketing processes.

    The strategy of marketing is omnipresent not just now but from the age-old days. As this makes any product or business reach to a wider crowd at a single go. The reach is what decides the success and failure of any product in the market. There may be numerous companies dishing out the same product and getting top of them is literally a very critical process. For further information related to Email Marketing, join our Digital Marketing Course in Chennai.

    The Average profit from email marketing is $44.25 on the dollar. More than 85 percent of the viewers prefer to leave the email address after learning the information about an ebook. Digital Marketing Training in Chennai educates the students with the required knowledge to analyze digital marketing.

    Email is the first thing that strikes our mind when it is to be marketed on a digital platform. Even though many of us consider this as a very older practice, it has proved itself by acquiring the top place in the list of top 10 marketing strategies prevailing around the globe for the year 2019. Thus, there is no harm in adopting this best practice for evolving your stability in the market.

    We give importance to this method more than any other latest approach. This is due to its wide usage amidst the user of email that has not been decreased irrespective of the presence of various other platforms.

    As it is indeed necessary not to miss any of the strategy in digital marketing, your establishment amidst the other competitors. There may be numerous marketing approaches; however, Email Marketing is also equally important. So, let us begin with the steps to make your Email marketing more effective one:

    Prior permission

    Prior to anything to be done in a digitalized manner, it is necessary to get the concerned person’s permission. As sending email may be a mere thing for us as marketers but for a customer, you are entering their personal space. When running a business it is necessary to be concerned about the customer’s privacy as well.

    At times, they will not prefer getting frequent email from certain businesses, so they must be able to get rid of the sender, which shows the narrow difference between spam and cold email. This may be in-depth explained in our Digital Marketing Training in Chennai.

    Consistent updates

    Our way of approaching the customers must be customized as per the customer’s thought. There may be people who aspire to get updates on a daily basis, for them it must be consistent. Contrarily, there are few customers who may show interest in our products but will not be interested to get daily updates . It is better to send the email weekly or monthly.

    Pitching of product

    Email is sent for the profit of any business. Hence, it is very crucial to decide when to pitch in the marketing objective in order to make it a success. As all of a sudden you cannot just go and send email related to the product, so the customer’ interest towards the product must be made clear priorly.

    Moreover, if the customer is not interested in your business then it may end up getting a negative opinion over your business that may affect you in future.

    Content within the Email

    Firstly, the matter must be related to your product in a manner that creates eagerness for the customer to get the additional information and make sure that your very first email consists of the gist of your business. This will be helpful for you to guess the amount of interest they show and will make you decide the content to be included in the upcoming emails.

    The contents must be catchy and at the same time knowledgeable, so that customers do not want to miss it at any cost. It is necessary to mark your recognition in the hearts of the customer. Hence, ensure you send at least one email on a weekly or monthly basis.

    Auto responder

    Initially, it is easy for you to respond to the overall emails you receive on a day-to-day basis. However, it is a matter of concern if the number of subscribers keeps on increasing. Thus, you may take help of automated tools in order to respond to the email.

    In this case, Auto-responders will aid you to accomplish the task. As you just need to schedule the email in advance and it will be sent as per the plan in an automatic format. For gaining further knowledge, enroll yourself into FITA, the best Digital Marketing Training in Chennai.

    Content Marketing

    Content marketing is nothing new in business, in the past we used to market our product by sending templates and brochures, which included the information related to the product or business. Now, due to the immense demand of displaying the product on digital platforms, content marketing has been renovated and brought into the picture.

    Marketing cannot be thought of without valuable content in the website. As this must be relevant at the same time, it must also be interesting for the users. The popular search engines reward the business that dishes out the most relevant and significant content to the market.

    With respect to business benefits comes first as if there is no gain from any specific point, we, as a client will not adopt it in the further projects. Therefore, content is beneficial and that is the prime reason for it having a great place in the Best Digital Marketing Course in Chennai. The prime factors for concentrating more on content are:

    •  Increase in sales
    •  Cost saver
    •  Excellent customers

    Content marketing comes next to Email marketing in the field of Digital Marketing. As of now, there are numerous websites available in the market in every field. Thus, it requires immense consistency of posting something in your website in order to mark your presence in the industry. The best Digital Marketing course in Chennai is preferred over many other technical courses due to its huge demand.

    This is not related to just pitching your product at people rather making them analyze products used by them and progress towards a better option that is accessible. For readers who get immense in reading new stuff related to a variety of things on the Internet, this will be satisfying along with them to increase your visibility.

    Just posting content will not be helpful; it should be unique as well, which in turn will make the users read them and show interest in your business. Thus, making your existence reach too many people. Moreover, posting of blogs and content related to your product must be consistent in order to make your presence stable. Joining Digital Marketing Course in Chennai will be of great scope for you.

    Blogs are considered a usual way of pitching in various businesses. Moreover, it builds constant belief over your product and business among the users. As it is not only about investing over you but also you provide information related to the various companies that are into the market for the same product making it easy for the user to compare and decide their choice.

    If you make use of images and small video clips into your content, this will definitely add the reach to your website. Moreover, this will in turn make your business reach a new height.

    When comparing the revenues of blogging and non-blogging firms the blogging firms generated 67 percent more leads. To think wide and to acquire the potential customer learning digital marketing from Digital Marketing Training in Chennai are very helpful. The Training provides in-sight into the latest trends followed in digital marketing.

    63 percent of the buyers rely on blogs before taking a decision about buying the product or taking up the service.

    Images attract 94 percent of page views and videos attract 267 percent more links than usual posts.

    78 percent of CMO’s believe that content marketing is the future of the business and the top ten pages in Google have 2000 words.

    If there are more than 10 to 18-word titles then the posts receive more like in the social media.

    Social Media Marketing

    Social media is more becoming a part of our life. Hence, anything on this platform will reach the wider audience in no time. Thus, making it a simple process of getting the great amount of reach. People are peeping into their smartphones every now and then. The primary reason may be the reach of everything around the globe to them is now through the phones they carry, which they carry almost everywhere. Still the reason for constant update check in mobile is due to the huge revolution of social media in their lives.

    Therefore, we need to search the various options that can be used for promoting our product in a short span of time.

    47 percent of the Americans use Facebook for online shopping. Facebook has a good influence on the purchases. Digital Marketing Training in Chennai conducts the classes with expert trainers and the training is helpful to clear the interview with the top companies.

    The long posts with more than 1,500 words are linked to Facebook and twitter for more likes. The long posts receive 68.1 percent of the tweets and 22.6 percent of Facebook likes.

    77 percent of the buyers like to buy the products where the CEO’s use the social media and the Facebook page of the product helps to share and receive comments regarding the company products and services. There are so many Digital Marketing Training Institutes in Chennai with hi-tech facilities and project-oriented training.

    Social media marketing aids for the branding and for generating more traffic to the website. The Facebook interaction is 30% higher on Sundays than other days of the week. The high traffic time is used by the commercial people to promote their products.

    Video Marketing

    • Video marketing increases 86 percent of conversion.
    • After the 90 seconds, 58 percent of the people stop watching the video and switch to the other view.
    • As per the latest report, 80 percent of viewers watch the video and 20 percent of visitors read the text.

    Mobile Marketing

    • The mobile traffic is 125 percent whereas the desktop traffic is 12 percent. Join the Best Digital Marketing Course in Chennai to gain the knowledge in digital marketing.
    • 74 percent of the mobile users search the internet before doing the shopping.
    • Different channels in digital marketing are efficiently used to generate huge leads and improve the conversions in the companies. Information and application of information are very important to promote the product and reach the end customer on their doorstep.

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