Digital Marketing Course in Chennai

Why Join FITA Academy For Digital Marketing Training In Chennai

• We are on Top Google Results for competitive Keywords like Digital Marketing Training in Chennai & other SEO-related keywords. Our results speak for our digital marketing expertise.
• An industry expert, who has years of experience in digital marketing, provides the training.
• Throughout the past decade, FITA Academy has been creating many of the top Digital Marketing Professionals in India in the field of digital marketing.
• Training will be 100% practical, and students will be working on real-world projects as a part of the course.
• Only Digital Marketing Training Institute in Chennai where training on Advanced Digital Marketing Tools are provided
• Our job placement assistance can help you find a job in one of the top digital marketing companies in Chennai.
• Providing post-training support
• Smaller batches of 4-5 members to enable better learning
• Flexible batches (Weekday and Weekend batches)

It is our goal at FITA Academy to provide the best Digital Marketing Training in Chennai. The courses are designed by experts in the field and are conducted by experienced Digital Marketing professionals.

What will you learn in the Digital Marketing Course in Chennai at FITA Academy?

• Having a thorough understanding of the components of Digital Marketing is essential.
• The ability to implement On-Page and Off-Page Optimization techniques with a comprehensive understanding of the SEO practices.
• An in-depth understanding of lead generation and lead magnets using Google Search Engine Marketing (SEM).
• Ability to design, develop, and manage several Google Ad campaigns at the same time.
• Obtaining a strong understanding of marketing and sales strategies at Digital Marketing Institute In Chennai will help you achieve your goals
• Develop a brand identity for the company and increase brand awareness.
• A comprehensive understanding of the various platforms that Social Media Marketing utilizes, including Facebook, Twitter, Quora, Google, YouTube, LinkedIn, and Pinterest.
• Knowledge of how to determine the value of the Ad campaigns based on conversion metrics and tracking information.
• Analysis, monitoring, and increasing the performance of Ad campaigns through the implementation of advanced techniques is a key capability.

Eligibility Criteria and Prerequisites to learn Digital Marketing Course in Chennai

Eligibility Criteria: Any Fresher Graduate who wants to start their career in Digital Marketing can take this course. However, the Digital Marketing Training in Chennai is also suitable for Sales Professionals, Traditional Marketers, Brand and Communication Managers, Entrepreneurs, and professionals looking to switch careers.

Prerequisites: There are no prerequisites to learning Digital Marketing in Chennai since it is a totally different and exciting platform with a wide range of career opportunities. In order to take up the Digital Marketing Course in Chennai at FITA Academy, a minimum of a high school diploma or college graduation is required. Our expert trainers provide our students with an in-depth understanding of the concepts and techniques related to Digital Marketing.

5 reasons why Digital Marketing is the Future of Business

• Reach a Global Audience

With digital marketing, businesses can communicate with a global audience quickly and easily. Through online platforms such as social media, websites, and email marketing, businesses can share their message with a worldwide audience at the click of a button.

• Personalized Messages

Digital marketing allows businesses to send highly personalized messages to their target audience. By gathering data about customers’ preferences and interests, businesses can create relevant and exciting content for each customer. This increased relevance results in higher engagement rates and more conversions.

• Increased ROI

Compared to traditional forms of marketing such as print advertising and TV commercials, digital marketing is much more affordable and offers a higher return on investment (ROI). Digital Marketing Course in Chennai will help you with strategies such as search engine optimization (SEO) and pay-per-click (PPC) advertising are a great way to target potential customers who are actively looking for your product or service.

• Greater Reach with Less Effort

With digital marketing, businesses can achieve a high level of reach with minimal effort. Businesses can quickly and easily target a large audience by creating engaging content and sharing it through social media. Additionally, digital marketing allows businesses to target specific demographics, interests, and behaviors, making the targeting process much more precise.

• Increased Brand Awareness

Digital marketing is an excellent way to increase brand awareness and drive traffic to your website. Through effective use of SEO, PPC, and social media marketing, businesses can reach many people interested in their product or service. You can significantly increase sales and revenue by increasing brand awareness and driving traffic to your website through the best Digital Marketing Training in Chennai.

Digital marketing is the future of business. Using digital marketing strategies such as SEO, PPC, and social media marketing, businesses can quickly and easily reach a global audience, send personalized messages to their target audience, and increase brand awareness and website traffic. Digital marketing is affordable, efficient, and effective, making it the perfect choice for businesses of all sizes.

How Digital Marketing can help you build a Career

If you are thinking about building a career or changing a career, then Digital Marketing Course In Chennai can help. Digital Marketing is all about effectively promoting your business online to increase sales and bring in more customers through various channels such as search engines, social media sites and email campaigns.

The age of traditional advertising is vanishing quickly. Everything from billboards to magazine ads is losing effectiveness because people have become blind to it. In fact, 95% of the information relayed to the consumer’s brain is visual, so it makes sense that digital marketing delivers your messages primarily through these channels. As people turn increasingly to their mobile devices for both work and entertainment, digital marketing also allows you to market directly on cell phones which have recently overtaken TV as the number one viewed media.

The Digital Marketing Institute in Chennai can help you learn how to use these digital channels to reach your target market, and more importantly, convert them into customers. The digital marketing training in Chennai will give you the skills you need to create an effective online marketing campaign that will increase traffic to your website and help you build a successful career in digital marketing.

How Digital Marketing Can Be A Vital Tool In The War For Talent

Digital marketing is all about reaching out to your target audience through digital platforms. And when it comes to the war for talent, digital marketing can help in three ways: you can reach more potential candidates, better target your recruitment efforts, and assess candidates’ digital skills. Here’s how digital marketing can be a vital tool in the war for talent.

• Digital Marketing Institute in Chennai can help you reach more potential clients.

More people are internet-savvy than ever before, so digital channels are the best way to reach them. If you want to get more recruits from digital channels, look no further than digital marketing campaigns, including social media, email, and digital advertising.

• Digital marketing can help you better target your recruitment efforts.

Digital media offers a vast array of data that can be used to target your recruitment efforts more accurately. You can use digital data to identify potential recruits’ age, gender, location, and interests. And with digital marketing tools like retargeting, you can even target candidates who have visited your website but haven’t applied yet.

• Digital marketing can help you assess the digital skills of candidates.

With digital marketing, you can track the online activity of potential recruits and get a sense of their digital skills. This is important because many jobs today require basic digital skills. You can use this information to determine whether or not a candidate would be successful in their role.

Check out the Digital Marketing institute in Chennai to learn how digital media can help you recruit the right people for your business. If digital marketing sounds like something you’re interested in, digital marketing courses can help you become an expert digital marketer.

5 Tips to Ace the Digital Marketing Interview

Digital marketing is a constantly growing and evolving field. With new technologies and platforms emerging every day, it can be hard to keep up with the latest trends and strategies. This is why it’s important to be prepared for any digital marketing interview. Here are 5 tips to help you ace the digital marketing interview:

• Do your research

Before any interview, it’s essential to research both the company and the role you are interviewing for. This includes reading up on the company’s website, their social media channels, and any articles or press releases published.

It’s also important to know about digital marketing basics, such as what digital marketing is, different marketing channels, and strategies. This information can be found online or by completing a Digital Marketing Course in Chennai.

• Understand the company’s goals

When interviewing for a digital marketing role, it’s important to understand the company’s goals and what they are hoping to achieve with their digital marketing campaigns.

It would be best to discuss how your skills and experience can help the company reach their goals and outline some potential digital marketing strategies you would use to achieve this.

• Be prepared for Questions

The interviewer will likely ask you a range of questions about your experience and skills in digital marketing. Be prepared to answer questions on topics such as:

• Your experience with social media marketing.
• Your understanding of SEO and digital marketing strategies.
• Your experience with website development or design.
• Your understanding of digital marketing metrics and how to measure success.
• Show your passion for digital marketing.

It’s essential to show your enthusiasm for the role and digital marketing in general in any digital marketing interview. Passion is one of the key traits that employers look for in digital marketers, as it shows that you are motivated and invested in your work.

Make sure to highlight any previous experiences or projects you have worked on that demonstrate your passion for digital marketing. For example, if you have created a social media campaign that achieved great results or designed and launched a successful website.

• Be Confident and Positive

It’s also important to be confident and optimistic during the digital marketing interview. This will help show that you feel like a good fit for the digital marketing role and the company.

Be sure to smile and maintain eye contact with your interviewer – this can help them get a better sense of who you are as a digital marketer and whether or not you would be a good fit for their digital marketing team.

9 Reasons why You Must Pursue Digital Marketing Training in Chennai

• To keep up with the changing times

The world is increasingly going digital, and if you want to keep up with the latest trends and changes, you need to have the best Digital Marketing Training in Chennai to learn about the latest tools, techniques and strategies.

• To stay relevant

It is important to have skills that set you apart from the rest in today’s competitive job market. And with digital marketing becoming more and more popular, those who have training in this field will be at a distinct advantage.

• To get ahead in your career

If you’re looking for career growth, then Digital Marketing Training in Chennai is the way to go. With so many opportunities opening up in this field, it’s a great way to move your career forward.

• To Increase Income

A skilled individual in the field of digital marketing can make a very good income, and it is a field that offers great rewards for those who are skilled in it.

• To Learn New Skills

Digital marketing is a constantly changing field, and to be successful in it, you need to keep up with the latest trends and changes. That’s why digital marketing training in Chennai is necessary – it helps you stay ahead of the curve.

• To keep up with the competition

If your competitors are using digital marketing techniques, then you need to be using them too if you want to stay ahead of the game.

• To Build a Strong Online Presence

A strong online presence is essential for any business today. And digital marketing is the best way to create and manage that presence.

• To reach a Wider Audience

Digital marketing allows you to reach a much wider audience than traditional marketing methods.

• To Build a Brand

Digital marketing is the perfect way to build a strong brand for your business. It helps you connect with your target audience and create a lasting impression.

Benefits Of Learning Digital Marketing

The demand for Digital marketing is expected to rise high by 38 percent this year. The opportunities are open to the digital marketer in the financial sector, Real estate sector, Advertisement Agency, FMCG Company, FDI, IT Services Companies, Ecommerce Companies and many online business units. Join the Digital Marketing Course in Chennai to become an expert analyst in the digital marketing domain.

The economic rule applicable to any product or service is that the thing is valued as per the demand. If the opportunities are high for a digital marketer then ultimately the salary package will be high. So, learning digital marketing will increase your monetary benefit.

The freelancing option or starting up an own digital marketing business with the subject knowledge that a candidate acquires opens self employment opportunities. Work with passion and work with freedom is what the demand of the young learners in a Gig economy. Digital Marketing Training in Chennai is the best training to have a bright future with constant practice. Digital marketing will boost the analysis skills and enhance the creativity to use the different strategies for the digital marketing field.

The overseas opportunity for the digital marketers is huge as the online businesses are booming to the top in the foreign countries. There is demand in countries like the USA, Germany, the UK, Australia, and Singapore for the digital marketer with a good salary package.

E Mail Marketing

Marketing is the prime factor that influences people in deciding whether to use any product or not. As they are the significant game changers, it is highly necessary to dish out the display of product in the best way possible that can be done only through various marketing processes.

The strategy of marketing is omnipresent not just now but from the age-old days. As this makes any product or business reach to a wider crowd at a single go. The reach is what decides the success and failure of any product in the market. There may be numerous companies dishing out the same product and getting top of them is literally a very critical process. For further information related to Email Marketing, join our Digital Marketing Course in Chennai.

The Average profit from email marketing is $44.25 on the dollar. More than 85 percent of the viewers prefer to leave the email address after learning the information about an ebook. Digital Marketing Training in Chennai educates the students with the required knowledge to analyze digital marketing.

Email is the first thing that strikes our mind when it is to be marketed on a digital platform. Even though many of us consider this as a very older practice, it has proved itself by acquiring the top place in the list of top 10 marketing strategies prevailing around the globe for the year 2019. Thus, there is no harm in adopting this best practice for evolving your stability in the market.

We give importance to this method more than any other latest approach. This is due to its wide usage amidst the user of email that has not been decreased irrespective of the presence of various other platforms.

As it is indeed necessary not to miss any of the strategy in digital marketing, your establishment amidst the other competitors. There may be numerous marketing approaches; however, Email Marketing is also equally important. So, let us begin with the steps to make your Email marketing more effective one:

• Prior Permission

Prior to anything to be done in a digitalized manner, it is necessary to get the concerned person’s permission. As sending email may be a mere thing for us as marketers but for a customer, you are entering their personal space. When running a business it is necessary to be concerned about the customer’s privacy as well.

At times, they will not prefer getting frequent email from certain businesses, so they must be able to get rid of the sender, which shows the narrow difference between spam and cold email. This may be in-depth explained in our Digital Marketing Training in Chennai.

• Consistent updates

Our way of approaching the customers must be customized as per the customer’s thought. There may be people who aspire to get updates on a daily basis, for them it must be consistent. Contrarily, there are few customers who may show interest in our products but will not be interested to get daily updates . It is better to send the email weekly or monthly.

• Pitching of product

Email is sent for the profit of any business. Hence, it is very crucial to decide when to pitch in the marketing objective in order to make it a success. As all of a sudden you cannot just go and send email related to the product, so the customer’ interest towards the product must be made clear priorly.

Moreover, if the customer is not interested in your business then it may end up getting a negative opinion over your business that may affect you in future.

• Content within the Email

Firstly, the matter must be related to your product in a manner that creates eagerness for the customer to get the additional information and make sure that your very first email consists of the gist of your business. This will be helpful for you to guess the amount of interest they show and will make you decide the content to be included in the upcoming emails.

The contents must be catchy and at the same time knowledgeable, so that customers do not want to miss it at any cost. It is necessary to mark your recognition in the hearts of the customer. Hence, ensure you send at least one email on a weekly or monthly basis.

• Auto responder

Initially, it is easy for you to respond to the overall emails you receive on a day-to-day basis. However, it is a matter of concern if the number of subscribers keeps on increasing. Thus, you may take help of automated tools in order to respond to the email.

In this case, Auto-responders will aid you to accomplish the task. As you just need to schedule the email in advance and it will be sent as per the plan in an automatic format. For gaining further knowledge, enroll yourself into FITA Academy, the best Digital Marketing Training in Chennai.

Content Marketing

Content marketing is nothing new in business, in the past we used to market our product by sending templates and brochures, which included the information related to the product or business. Now, due to the immense demand of displaying the product on digital platforms, content marketing has been renovated and brought into the picture.

Marketing cannot be thought of without valuable content in the website. As this must be relevant at the same time, it must also be interesting for the users. The popular search engines reward the business that dishes out the most relevant and significant content to the market.

With respect to business benefits comes first as if there is no gain from any specific point, we, as a client will not adopt it in the further projects. Therefore, content is beneficial and that is the prime reason for it having a great place in the Best Digital Marketing Course in Chennai. The prime factors for concentrating more on content are:

• Increase in sales
• Cost saver
• Excellent customers

Content marketing comes next to Email marketing in the field of Digital Marketing. As of now, there are numerous websites available in the market in every field. Thus, it requires immense consistency in posting something on your website in order to mark your presence in the industry. The best Digital Marketing course in Chennai is preferred over many other technical courses due to its huge demand.

This is not related to just pitching your product at people rather making them analyze products used by them and progress towards a better option that is accessible. For readers who get immersed in reading new stuff related to a variety of things on the Internet, this will be satisfying along with them to increase your visibility.

Just posting content will not be helpful; it should be unique as well, which in turn will make the users read them and show interest in your business. Thus, making your existence reach too many people. Moreover, posting of blogs and content related to your product must be consistent in order to make your presence stable. Joining a Digital Marketing Course in Chennai will be of great scope for you.

Blogs are considered a usual way of pitching in various businesses. Moreover, it builds constant belief over your product and business among the users. As it is not only about investing over you but also you provide information related to the various companies that are into the market for the same product making it easy for the user to compare and decide their choice.

If you make use of images and small video clips into your content, this will definitely add reach to your website. Moreover, this will in turn make your business reach a new height.

When comparing the revenues of blogging and non-blogging firms the blogging firms generated 67 percent more leads. To think wide and to acquire the potential customer learning digital marketing from Digital Marketing Training in Chennai are very helpful. The Training provides in-sight into the latest trends followed in digital marketing.

• 63 percent of the buyers rely on blogs before taking a decision about buying the product or taking up the service.
• Images attract 94 percent of page views and videos attract 267 percent more links than usual posts.
• 78 percent of CMO’s believe that content marketing is the future of the business and the top ten pages in Google have 2000 words.
• If there are more than 10 to 18-word titles then the posts receive more likes in the social media.

Social Media Marketing

Social media is becoming more and more a part of our life. Hence, anything on this platform will reach a wider audience in no time. Thus, making it a simple process of getting the great amount of reach. People are peeping into their smartphones every now and then. The primary reason may be the reach of everything around the globe to them is now through the phones they carry, which they carry almost everywhere. Still the reason for constant update check in mobile is due to the huge revolution of social media in their lives.

Therefore, we need to search the various options that can be used for promoting our product in a short span of time.

47 percent of the Americans use Facebook for online shopping. Facebook has a good influence on the purchases. Digital Marketing Training in Chennai conducts the classes with expert trainers and the training is helpful to clear the interview with the top companies.

The long posts with more than 1,500 words are linked to Facebook and twitter for more likes. The long posts receive 68.1 percent of the tweets and 22.6 percent of Facebook likes.

77 percent of the buyers like to buy the products where the CEO’s use the social media and the Facebook page of the product helps to share and receive comments regarding the company products and services. There are so many Digital Marketing Training Institutes in Chennai with hi-tech facilities and project-oriented training.

Social media marketing aids for the branding and for generating more traffic to the website. The Facebook interaction is 30% higher on Sundays than other days of the week. The high traffic time is used by the commercial people to promote their products.

Video Marketing

• Video marketing increases 86 percent of conversion.
• After the 90 seconds, 58 percent of the people stop watching the video and switch to the other view.
• As per the latest report, 80 percent of viewers watch the video and 20 percent of visitors read the text.

Mobile Marketing

• The mobile traffic is 125 percent whereas the desktop traffic is 12 percent. Join the Best Digital Marketing Course in Chennai to gain the knowledge in digital marketing.
• 74 percent of mobile users search the internet before shopping.
• Different channels in digital marketing are efficiently used to generate huge leads and improve the conversions in the companies. Information and application of information are very important to promote the product and reach the end customer on their doorstep.

Digital marketing in India: An overview

As the world gradually shifts to a digital era, businesses are also evolving their marketing strategies to include digital media. This is where digital marketing comes in.

Digital marketing is the practice of developing, monitoring, and executing a marketing strategy that utilizes digital technologies to interact with and attract consumers. You will learn the techniques from Digital Marketing Training in Chennai, including search engine optimization (SEO), paid search engine advertising (PPC), email marketing, social media marketing, and content marketing.

Due to the rise of internet and smartphone usage in India, Digital Marketing has emerged as one of the most efficient methods for connecting with a large number of individuals in a short amount of time.

It helps businesses target specific audiences with customized messages delivered through various online channels.

India has the second-largest population of internet users in the world with over 400 million users, and this number is only going to grow in the years to come. This makes India a lucrative market for digital marketers.

There are many different types of digital marketing techniques that can be used in India. Some of the most popular ones are SEO, SEM, Social Media Marketing, Email Marketing, and Mobile Marketing. Each of these techniques has its own advantages and can be used depending on the needs of the business.

SEO is one of the most common digital marketing techniques used in India. It is a process of improving the ranking of a website on search engines such as Google. SEM is another technique that is commonly used in India. It is the process of advertising a website or product on search engines. Social Media Marketing is also popular in India. It is the process of using social media platforms such as Facebook, Twitter, and Instagram to promote a product or service. Email Marketing is another effective technique that can be used in India. It is the process of sending promotional emails to potential customers. Mobile Marketing is also becoming increasingly popular in India. It is the process of marketing products or services to people using mobile devices such as smartphones and tablets.

Digital marketing is a very effective way of reaching out to potential customers in India. By using the right techniques, businesses can connect with more customers and increase their sales. Digital marketing is definitely something that businesses should consider when targeting the Indian market.

The benefits of a Digital Marketing Course in Chennai are also numerous – it allows for prompt and easy dissemination of information, increased audience interaction, better customer service, and flexible pricing plans.

Indian digital marketers have already started recognizing the benefits of digital marketing as a mechanism to reach out to their target customers online. Indian businesses realize that digital marketing is not only about reaching the target customers; the message must be sent across so that there is an instant connection with audiences and they become loyal customers.

The market size for Digital Marketing in India is still at a nascent stage; however, there has been phenomenal growth over the past few years. Today, the industry has seen an influx of many players into this space, offering specialized services catering to different kinds of businesses. Nowadays, marketers have many digital marketing tools to choose from – website optimizer, search engine, web analytics tools, and social media management software.

Many B2B companies such as Adobe, IBM, General Motors (GM), Dell, etc., use digital marketing to promote their products and services. The Tata Group is another well-known Indian business house leveraging digital channels for brand promotion and customer acquisition; notable examples include the e-commerce venture Tata CLiQ and their online magazine Urban Touch. Other prominent Indian businesses like Hindustan Unilever Limited, Asian Paints Ltd., ITC, Hero MotoCorp Ltd., Maruti Suzuki India Ltd., Mirc Electronics Corporation Ltd., and many more also have come up with digital marketing campaigns to reach out to their customers.

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