Join FITA - No 1 Digital Marketing Training Institute in Chennai. Call 98404-11333 for details about Digital Marketing Course in Chennai. 100% Placement!!!
In simple terms, digital marketing is the promotion of products, services or brands via digital marketing channels. The prime objective is to promote brands, increase online presence, brand reputation and increases sales using various successful digital marketing campaigns. It includes use of various service, tools and marketing strategies, which mainly relies on the internet as core promotional medium, in addition to mobile, email, electronic billboards, wireless text messaging, digital television, radio channels, etc.
Digital marketing professionals are responsible for various marketing strategies like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, eCommerce marketing, display advertising, performance monitoring and using social media platforms to drive potential traffic to the business website. In this digital age, there is a huge demand for digital marketing professionals, who can run an effective marketing campaign that ensure more online presence and sale conversion to business.
FITA offers professional digital marketing course in Chennai to meet the industry needs. Our practical oriented digital marketing training will help students to gain industry exposure in understanding digital channels, techniques and its application to make and run successful marketing campaign.
Whether you are a Student or Marketer or an Entrepreneur, Digital Marketing Training in Chennai at FITA will equip you with the skills and tools required to shape your online marketing goals.
Digital Marketing Training at FITA is designed by expert Digital Marketers and the course is delivered by real-time Digital Marketing professionals.
Why Join FITA For Digital Marketing Training In Chennai
For a detailed Digital Marketing Course Syllabus, Call us at 98404-11333 or Walk-in to FITA office.
Looking for Digital Marketing Training in Chennai? Join FITA. Get Trained from the Real-time Digital Marketing experts!
The demand for Digital marketing is expected to raise high by 38 percent in this year. The opportunities are open to the digital marketer in the financial sector, Agency, FMCG Company, FDI, and many online business units. Join the Digital Marketing Course in Chennai to become an expert analyst in the digital marketing domain.
The economic rule applicable to any product or service is that the thing is valued as per the demand. If the opportunities are high for a digital marketer then ultimately the salary package will be the high. So, learning digital marketing will increase your monetary benefit.
The freelancing option or starting own business with the subject knowledge candidate possess makes the job as independent one. Work with passion and work with freedom is what the demand of the young learners in a Gig economy. Digital Marketing Training in Chennai is the best training to have a bright future with constant practice.
Digital marketing will boost the analysis skills and enhances the creativity to use the different strategies for the digital marketing field.
The overseas opportunity for the digital marketers is huge as the online businesses are booming to the top in the foreign countries. There is demand in the countries like USA, German, UK, Australia, and Singapore for the digital marketer with good salary package.
Illusions and story-telling are the inspirations to purchase a new product or to learn a new course like Digital Marketing Course in Chennai. The digital marketing and traditional marketing has the same base but digital marketing covers the local viewers and global viewers. The report says that in the year 2016 there were 1.5 lakh job opportunities in the digital marketing domain. The job opportunities showed advancement in the year 2017 with an increase of over 8 lakh job opportunities all over the world. We want to provide facts about digital marketing in E-mail marketing, content marketing, video marketing, social media marketing and mobile marketing which shows how interesting and efficient is the job of the digital marketer.
Marketing is the prime factor that influences people in deciding whether to use any product or not. As they are the significant game changers, it is highly necessary to dish out the display of product in the best way possible that can be done only through various marketing process.
The strategy of marketing is omnipresent not just now but from the age-old days. As this makes any product or business reach to a wider crowd at a single go. The reach is what decides the success and failure of any product in the market. There may be numerous companies dishing out the same product and getting top of them is literally a very critical process. For further information related to Email Marketing, join into our Digital Marketing Course in Chennai.
The Average profit from e-mail marketing is $44.25 on the dollar.
85 percent of the viewers prefer to leave the e-mail address after learning the information about an e-book. Digital Marketing Training in Chennai educates the students with the required knowledge to analyze digital marketing.
Email is the first thing that strikes our mind when it is to be marketed on a digital platform. Even though many of us consider this as a very outdates practice, it has proved itself by acquiring the top place in the list of top 10 marketing strategies prevailing around the globe for the year 2018. Thus, there is no harm in adopting this best practice for evolving your stability in the market.
We give importance to this method more than any other latest approach. This is due to its wide usage amidst the user of email that has not been decreased irrespective of the presence of various other platforms.
As it is indeed necessary not miss any of the strategy in digital marketing your establishment amidst the other competitors. There may be numerous marketing approach; however, Email Marketing is also equally important. So, let us begin with the steps to make your Email marketing more effective one:
Prior to anything to be done in a digitalized manner, it is necessary to get the concerned person’s permission. As sending email may be a mere thing for us as marketers but for a customer, you are entering their personal space. When running a business it is necessary to be concerned about the customer’s privacy as well.
At times, they will not prefer getting consistent email from certain business, so they must be able to get rid of the sender, which shows the narrow difference between spam and cold email. This may be in-depth explained in our Digital Marketing Training in Chennai.
Our way of approaching the customers must be customized as per the customer’s thought. There may be people who aspire to get updates on a daily basis, for them it must be consistent. Contrarily, there are few customers who may show interest to our products but will not be interested to get daily updates for them it is better to send the email weekly or monthly basis.
Pitching of product
Email are sent for the profit of any business. Hence, it is very crucial to decide when to pitch in the marketing objective in order to make it a success. As all of a sudden you cannot just go and send email related to the product, so the customer’ interest towards the product must be made clear priorly.
Moreover, if the customer is not interested in your business then it may end up getting a negative opinion over your business that may affect you in future.
Content within the Email
Firstly, the matter must be related to your product in a manner that creates eagerness for the customer to get the additional information make sure that your very first email consist of the gist of your business. This will be helpful for you to guess the amount of interest they show and will make you to decide the content to be included in the upcoming emails.
The contents must be catchy and at the same time knowledgeable, so that customer do not want to miss it at any cost. It is necessary to mark your recognition in the hearts of the customer. Hence, ensure you send at least one email on a weekly or monthly basis.
Initially, it is easy for you to respond to the overall emails you receive on a day-to-day basis. However, it is a matter of concern if the number of subscribers keep on increasing. Thus, you may take help of automated tool in order to respond to the email.
In this case, Auto-responders will aid you to accomplish the task. As you just need to schedule, the email in advance and it will be send as per the plan in an automatic format. For gaining further knowledge, enroll yourself into FITA, the best Digital Marketing Training Institute in Chennai.
Content marketing is nothing new in business, in the past we used to market our product by sending templates and brochures, which included the information related to the product or business. Now, due to the immense demand of displaying the product in digital platform, content marketing has been renovated and brought into the picture.
Marketing cannot be thought without valuable content in the website. As this must be relevant at the same time, it must be interesting for the users. The popular search engines reward the business that dish out the most significant and constant contents to the market.
With respect to business benefits comes first as if there is no gain from any specific point, we, as a client will not adopt it in the further projects. Therefore, content is beneficial and that is the prime reason for it having a great place in the Best Digital Marketing Course in Chennai. The prime factors for concentrating more on content are:
Content marketing comes next to Email marketing in the field of Digital Marketing. As of now, there are numerous websites available in the market in every field. Thus, it requires immense consistency of posting something in your website in order to mark your presence in the industry. best Digital Marketing course in Chennai is preferred over many other technical courses due to its huge demand.
This is not related to just pitching in your product at people rather making them analyze products used by them and progress towards a better option that is accessible. For readers who get immense in reading new stuffs related to a variety of things in the Internet, this will be satisfying along with them to increase your visibility.
Just posting of contents will not be helpful it should be unique as well, which in turn will make the users to read them and show interest in your business. Thus, making your existence reach too many people. Moreover, posting of blogs and content related to your product must be consistent in order to make your presence stable. Joining Digital Marketing Course in Chennai will be of great scope for you.
Blogs are considered a usual way of pitching in of various business. Moreover, it builds constant belief over your product and business among the users. As it is not only about investing over you but also you provide information related to the various companies that are into the market for the same product making it easy for the user to compare and decide their choice.
If you make use of images and small video clips into your content, this will definitely add the reach to your website. Moreover, this will in turn make your business reach to a new height.
When comparing the revenues of blogging and non-blogging firms the blogging firms generated 67 percent more leads. To think wide and to acquire the potential customer learning digital marketing from Digital Marketing Training in Adyar or Digital Marketing Training in Velachery are very helpful. The Training provides in-sight into the latest trends followed in the digital marketing.
63 percent of the buyers rely on blogs before taking a decision about buying the product or taking up the service.
Images attract 94 percent of page views and videos attract 267 percent of more links than usual post.
78 percent of CMO’s believe that content marketing is the future of the business and the top ten pages in Google has 2000 words.
If there are more than 10 to 18-word titles then the posts receive more like in the social media.
Social Media Marketing
Social media is more becoming a part of our life. Hence, anything on this platform will reach the wider audience in no time. Thus, making it simple process of getting the great amount of reach. People are peeping into their smartphones every now and then. The primary reason may be the reach of everything around the globe to them is now through the phones they carry, which they carry almost everywhere. Still the reason for constant update check in mobile is due to the huge revolution of social media in their lives.
Therefore, we need to search the various options that can be used for promoting our product in a short span of time.
47 percent of the Americans use Facebook for online shopping. Facebook has a good influence on the purchases. Digital Marketing Training in Tambaram conducts the classes with expert trainers and the training is helpful to clear the interview with the top companies.
The long posts with more than 1,500 words are linked to the Facebook and twitter for more likes. The long posts receive 68.1 percent of the tweets and 22.6 percent of Facebook likes.
77 percent of the buyers like to buy the products where the CEO’s use the social media and the Facebook page of the product help to share and receive comments regarding the company products and services. There are so many Digital Marketing Training Institute in Chennai with hi-tech facilities and project-oriented training. Social media marketing aids for the branding and for generating more traffic to the website.
The Facebook interaction is 30 high on Sundays than other days of the week. The high traffic time is used by the commercial people to promote their products.
Video marketing increases 86 percent of conversion.
After the 90 seconds, 58 percent of the people stop watching the video and switch to the other view.
As per the latest report, 80 percent of viewers watch the video and 20 percent of visitors read the text.
The mobile traffic is 125 percent whereas the desktop traffic is 12 percent. Join the Best Digital Marketing Course in Chennai to gain the knowledge in digital marketing.
74 percent of the mobile users search the internet before doing the shopping.
Different channels in digital marketing are efficiently used to generate huge lead and improve the conversions in the companies. Information and application of information are very important to promote the product and reach the end customer in their doorstep.
We are happy and proud to say that we have strong relationship with over 600+ small, mid-sized and MNCs. Many of these companies have openings for Digital Marketing Executive. Moreover, we have a very active placement cell that provides 100% placement assistance to our students. The cell also contributes by training students in mock interviews and discussions even after the course completion.
You can contact our support number at 98404 11333 or directly walkin to one of the FITA branches in Chennai or Coimbatore
The syllabus and teaching methodology is standardized across all our branches in Chennai. We also have a FITA branch in Coimbatore. However, the batch timings may differ according to the type of students who present themselves.
We are proud to state that in the last 7+ years of our operations we have trained over 20,000+ aspirants to well-employed IT professionals in various IT companies.
We have been in the training field for close to a decade now. We set up our operations in the year 2012 by a group of IT veterans to offer world class IT training.
We at FITA believe in giving individual attention to students so that they will be in a position to clarify all the doubts that arise in complex and difficult topics. Therefore, we restrict the size of each Digital Marketing batch to 5 or 6 members.
Our Digital Marketing faculty members are industry experts who have extensive experience in the field handing real-life projects and completing mega real-time projects in related areas like SEO, SEM, SMM, SMO in different sectors of the industry. The students can rest assured that they are being taught by the best of the best from the Digital Marketing industry.
Our courseware is designed to give a hands-on approach to the students in Digital Marketing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.
We accept Cash, Card, Bank transfer and G Pay.
FITA provides the best Digital Marketing Training in Chennai with the help of MNC professionals. Spend your valuable time to visit our branches in Chennai. FITA Academy is located at main areas of Chennai, Velachery, Tambaram, T Nagar, Anna Nagar and OMR. People also search for
Are you located in any of these areas – Adyar, Ambattur, Aminjikarai, Adambakkam, Anna Nagar, Anna Salai, Ashok Nagar, Besant Nagar, Choolaimedu, Chromepet, Egmore, Ekkattuthangal, Guindy, K.K.Nagar, Kilpauk, Kodambakkam, Madipakkam, Medavakkam, Mylapore, Nandanam, Nanganallur, Nungambakkam, OMR, Pallikaranai, Perungudi, Porur, Saidapet, Sholinganallur, St. Thomas Mount, T. Nagar, Tambaram, Teynampet, Thiruvanmiyur, Thoraipakkam, Vadapalani, Velachery, Villivakkam, Virugambakkam and West Mambalam.
Our T.Nagar or Velachery office is just few kilometre away from your location. If you need the best Digital Marketing courses in Chennai, driving a couple of extra kilometres is worth it!
Rated as Best Digital Marketing Training Institutes in Chennai.
Digital marketing is creating the online presence and enhancing the brand popularity of the products or services. Communication, creativity and analytical skills are the desired skills to become successful in the digital marketing field. Make your digital marketing quotient dumped with the answers to the interview questions. The intelligent quotient or the knowledge helps the individual to land in their dream job and we empower the learners to get the knowledge required with the Digital Marketing Course in Chennai. Though digital marketing is understood with the effort from using the different online sources the idea or the concept behind these techniques used are well explained with the following questions and answers. We bridge the gap between the dearth of knowledge and the comprehensive knowledge as a pioneer in training the students with digital marketing course.
Digital Marketing is about marketing through different channels with techniques like SEO, SEM, link building, E-mail marketing and PPC. Join the Digital Marketing Training in Chennai to learn about the marketing trends from the marketing leaders which enhances your knowledge.
2.Explain SEO in Digital marketing?
SEO is about Search engine optimization and it helps to improve the traffic to the website. It makes the web page visible to the viewers with certain standards or guidelines mentioned by the Google. Website name, URL, page content, meta tags, internal links, external links, and the page design or theme are the on-page elements of the SEO which makes the web page optimized.
3.Explain what is key word research in Digital marketing?
The main focus in the digital marketing techniques is to catch the targeted audience with matching keywords or key phrase. The first page of the Google is more focused when optimizing the web page. The key words should be relevant to the web page and most used by the Google users for the Google search. The syllabus and the practical classes with the examples make the Digital Marketing Course in Velachery as the best course to learn intensively.
4.What are the tools used for the key word research?
Google ad words, Google analytics, Google trends, Word stream, Moz, and SEMrush are the tools used for the key word research. Digital Marketing Course is the best course for the beginners to enter in to the software industry.
5.Explain the On-page and off-page techniques in Digital marketing?
On-page optimization is about the changes made with the visible web page for the optimization like the URL, content, keywords, SEO tittle, Meta tag, internal link and the external links.
6.Explain the white hat SEO and the black hat SEO?
White hat techniques are doing the SEO practices as per the guidelines of the Google. White hat SEO techniques are content marketing, optimizing the HTML with the tags, generating link from campaigns, doing efficient key word research, link building and restructuring the website. Black hat SEO techniques are keyword stuffing, hidden link, and hidden text. White hat techniques are good for the long term reputation of the brand name. Digital Marketing Training in Tambaram trains the candidate with example of how to create blogs, how to generate backlinks for the content and how to promote the product with real time examples.
7.What is the difference between traditional marketing and the digital marketing?
Traditional marketing is using the media for the advertisement like TV, radio and newspaper to promote the demand for the product. Digital marketing is about on-line marketing with the SEO, Web development and hosting.
8.Explain Keyword streaming in Digital marketing?
Keyword streaming is about searching the relevant keywords and choosing the best keyword to optimise the web page.
9.What are the different digital marketing techniques?
The online marketing is otherwise called as digital marketing and the different techniques of the digital marketing are SEM, SEO, SMM, Web analysis, email marketing and content marketing. SEM is the Search engine management which is about paid advertisements in the Google. The search ads should consist of the important information and the action required. SEO is about search engine optimization and it focus on the website and the backlinks. SMM is about social media marketing which shows the way to market in Facebook, twitter, LinkedIn and other social media channels. Digital Marketing Training trains the students with practical approach of how to generate link to the web site.
10.What are the different tools used in digital marketing?
SEM rush, Google Alert, Google trends, XML sitemap generator, crazy egg heat maps, favicon generator, stumble upon, digital point keyword tracker, keyword discovery, open site explorer, submit express link popularity and Google analytics are some of the tools used to do digital marketing.
11.Which places are important in the website to add the keywords?
Website title, Headings, web page content, headings, meta tag and website URL are the places to add the keyword in the website.
12.Explain Google Ad words?
Google ad words are the platform built by Google for the advertisements. It is the advertising system which works on pay per click concept. The advertisements are designed with the text, image and budget. The payment is increased as per the number of clicks from the viewers.
13.List out the extensions in the Google ad words?
Call extensions, callout extension, App extension, affiliate location extension, site link extension, structured snippet extension and promote extension are some of the extensions from the Google ad words. Digital Marketing Training in OMR understand about the interest of the candidates and provides the techniques to do marketing in different fields like Google, Facebook, you tube and other marketing channels.
14.How to create back links for the website for a newly launched website?
Creating external links to the website from authorized web sites, submit guest post to the authorized websites with the website link, Use social media to promote the website link, Search in the social media to do the guest post to promote your website link, and do competitor analysis to get the quality links relevant to your domain. These are the natural ways of creating the backlinks. Digital Marketing is interesting subject to learn as it is result oriented subject and the desired result pushes the learners to learn more techniques in marketing.
15.What are the elements which plays a great role in the conversion rates?
The conversion rates are the ratio of the total visitors and the total visitors who have performed the desired actions in the website. The goal of the online business is to make the viewer to file an enquiry and make them to buy the product or service after the enquiry. Try to know which element in the web page attracts the customer, make changes in the layout, style and landing page, and create communities among the client to build strong relationships with the clients.
New methodologies in digital marketing
Artificial intelligence, Testing, content writing, and designing are some of the technologies used over digital marketing to improve traffic and enhance reputation. Content marketing, on-page optimization, lead generation, and link generation are some of the goals to be fully filled for accomplishing success in digital marketing. Let us deep dive into the different methodologies used to promote the product and increase sales. Digital Marketing Course in Chennai will provide you the comprehensive knowledge to promote the product and reach the first place in the Google ranking.
Influence of Artificial intelligence in content marketing
Artificial intelligence is making content marketing as still more personalized. Omnichannel marketing is used to make the content visible to the different types of users and in different devices. Artificial intelligence is used to gather the information regarding the users like the age group of the user, the device usage of the user, and the location-based users. This will give an idea to the content writer about the taste and preferences of regular users. This help to keep the content avid to the readers. Digital Marketing Training in Chennai will be the answer to your questions regarding the recent marketing practices in the companies.
Rankbrain is the algorithm used by Google to provide quality content to the users. Keywords and relevance both are equally important to improve the quality in the content. The real-time data analysis like the data from the surveys, discussions or forms also helps to get the ideas from the customers and write content which enhances the user experience. To keep the social media page interactive it is essential to write blogs from the tool analysis or real-time analysis and share the content to the multiple channels of social media. Digital Marketing Course in Chennai will create the enthusiasm to reach the domestic and global audience through marketing channels.
Content automation with natural language generation is also used by many companies to get quality content. The NLG algorithm is trained to write like humans and the data from the customers are provided to the algorithm to write content for the users. Machines are now trained to write content from the data source. Content creation process is headed by technology and big knowledge base because of these algorithms. Digital Marketing Training will provide the required knowledge to clear the interviews in the big companies and get placed in big companies.
URL from the AMP
The URL from the mobile phones is added as google.com with an amp as a suffix to the URL. New cache is implemented with the Google called W3c TAG which maintains the speed with the mobile pages. Standardization towards the AMP cache and web browser is expected from Google to keep the search powerful in the desktop and mobile phones. Join the Digital Marketing Course in Chennai will promote the skills required to analyze the user mindset and different channels of marketing.
Voice-based content is also essential in some sort of products. Keeping content readable is good to show the content to the voice searches. Use structured data and natural content which is easy for the Google assistant to read and give the results to the end user. The parameter for the content is from the keywords, user experience, and user device usage, traffic to the website and now voice search used by the users. So, keeping the content optimized for the voice search through Google assistant is also essential to win over the competition from the different types of users. When focusing on voice searches use fewer links to the page and promote the visual effects to promote the content. Visuals save time and also reach users with more captions. Join the Digital Marketing Course in Chennai to pursue a passionate career and potential growth.
Video marketing with optimized content
To catch the mind of the user for a long time without diminishing the interest is video marketing. To reach the audience with younger age group video marketing shows the desired results. The emails and phone calls are considered as traditional marketing ideology and video marketing is tagged as the recent version of the marketing. The smartphones and camera with good resolution aid for promoting the content through video marketing. Content is delivered through website, blog, visuals, and social media and through video's to reach the ultimate user at their comfort. The content delivery at the right time with the analysis of the market is important to make the customers to buy the product. Digital Marketing Training in Chennai is conducted with a practical mindset and real-time projects are helpful to know the different technologies used in digital marketing.
Google Tag manager tool
Google tag manager is the tool similar to Google analytics but it is used for the analysis and customization. The marketing tags are stored under this tool and then customize the data through this. This tool acts over the non-Google creations also. All the codes used for the third party websites or links are collected in one place for the analysis. This helps to improve the traffic and load the site even faster than before.
Digital marketing is undergoing frequent changes due to the algorithms used by Google and the changes are for the preferences of the users. So, coming up with the changes in the right pace is important to promote the product in the big competition from the competitors. Join the Digital Marketing Training in Chennai from FITA to experience the usage of technology to gain profits and gain reputation from the customers.
Skills to grow in the digital marketing field
Digital marketing is the emerging technology with huge demand in various industries. The high population and high competition are the reasons to pull the business into digital media. Let us view the skills of the digital marketer to advertise the product in the big digital media. Digital Marketing Course in Chennai with FITA will be the right course if you are passionate about digital media.
SEO and SEM skills
SEO and SEM knowledge is essential to run a campaign and increase ranking. Relevant content, relevant keywords, and better data management are essential to gain the ranking in Google. Digital Marketing Training in Chennai is designed at FITA to make the students understand about the organic search and inorganic search. Organic search is a free source of marketing like Google search engine and inorganic search is the paid advertisements in Google. Both the skills are essential and both fall under the same head of digital marketing. SEO is about creating the link with the description and keywords whereas SEM is about creating the ads with images, keywords, and description.
Image creation and video creation are the added advantage to engross the traffic to the website. The recognition arrives only with the images and videos. People remember the images, videos than words due to the lapse of time. Digital Marketing Course provides the assignments, real-time projects and hands out materials which are very helpful in shaping creativity.
Knowledge about content marketing is essential as freshness is the important factor in the algorithm of Google. The best contents are known through the bounce rate and change in the traffic to the website. The content can be shared as the web content, e-book, and social media link, blog content in the web page and the separate blog content. Depending upon the business branches and age group of the regular customers the content should be in an appealing way. Before joining the Digital Marketing Training at FITA the coordinators will ask questions regarding the interest of the learner like the language skills, writing skills, designing skills and marketing skills and accordingly explain about the usage of their skills in the digital marketing profession.
Data analysis is also the part of the job of the digital marketer deals with the analysis of the data from Google analytics. The data in Google analytics provides in-depth knowledge and it is the straight forward tool. The strategies have to be decided after checking the analytics details. Reading the data and applying the strategies over the results creates the best results to the companies.
The designing skill is also important to present the information in the proper format. User-centered designs can be created and tested against usability. The topics of the URL and content should consist of the keyword which the user is searching and the content should provide the answer to the search of the user. The content, image, and videos should be arranged in a natural way and aesthetic way to promote the business.
Technically strong knowledge
Digital marketer should have technical skills like digital marketing is about the web technologies, search engines, CMS and the tools for the analysis. FITA is the best Digital Marketing Training Institute in Chennai with technically savvy trainers to answer the doubts of the learners from a different perspective.
Digital marketing job is about understanding customer behavior, promoting the product and solving the problems arising out of digital media. For completing all these skills people skill and communication skill is essential for a digital marketer. Curiosity, versatility, business thinking, forward thinking and process orientation are some of the skills needed to effectively create ideas to promote the business and maintain the first rank in the business.