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  • Digital Marketing Course in Chennai

    4698 Ratings | Read Reviews

    • Real-Time Experts as Trainers
    • LIVE Project
    • Certification
    • Affordable Fees
    • Flexibility
    • Placement Support

    You can learn all the basics to advanced level concepts of digital marketing here at FITA Academy’s Digital Marketing Course in Chennai. The course syllabus is aimed at beginners as well as experienced professionals. And we provide a live instructor-led training system with our mentors, who are reputed professionals with over 8+ years of experience. During the Digital Marketing Training In Chennai, you will learn about the different applications of SEO, SEM, SMO, Affiliate Marketing and more. Get hands-on experience with tools like Google Analytics and Canva under the guidance of our expert mentors. Our experts provide practical learning so that the student gets in-depth knowledge of all the tools and techniques.

    Course Highlights and Why Digital Marketing Course in Chennai at FITA Academy?

    Our expertly designed Digital Marketing Course modules are tailored specifically to meet the needs of the global industry.
    We provide industry-specific courseware that provides a clear understanding of the pillars of Digital Marketing, such as SEO, SEM, SMO, SMM, Video Marketing, and Affiliate Marketing.
    We have industry expert Digital Marketing trainers with over a decade of experience in the Digital Marketing platform.
    You will receive extensive training in digital marketing so that you are equipped with the most effective marketing strategies.
    During this Digital Marketing training in Chennai, you will be guided through an interactive instructor-led session with FITA Academy.
    We provide regular recap sessions so that you can improve your skills by reviewing what you have learned in previous classes.
    At FITA Academy in Chennai, we have smart classrooms with blended learning which makes Digital Marketing training a unique experience.
    The course provides professional digital marketing training in Chennai at an affordable cost, with a certificate upon completion of the course.
    With a flexible batch schedule, FITA Academy offers Digital Marketing Training in Chennai during the weekend, weekday and on a fast track basis.
    After successful completion of the training, the FITA Academy provides 100% placement assistance to all eligible students who have completed the program.
    With over 1500+ tie-ups ranging from small to large companies, we're here to help you.
    We have an active placement cell at FITA Academy where students have the opportunity to land jobs of their dream careers.

    Upcoming Batches

    05-10-2023 Weekdays Thursday (Monday - Friday)
    07-10-2023 Weekend Saturday (Saturday - Sunday)
    09-10-2023 Weekdays Monday (Monday - Friday)
    14-10-2023 Weekend Saturday (Saturday - Sunday)
    Digital Marketing Course in Chennai Batches

    Classroom Training

    • Get trained by Industry Experts via Classroom Training at any of the FITA Academy branches near you
    • Why Wait? Jump Start your Career by taking Digital Marketing Course in Chennai!

    Instructor-Led Live Online Training

    • Take-up Instructor-led Live Online Training. Get the Recorded Videos of each session.
    • Travelling is a Constraint? Jump Start your Career by taking the Digital Marketing Online training!


    • Digital Marketing Outline
    • Campaigning Goals
    • Vital Digital Marketing Channels
    • Know-how to devise a Digital Marketing Plan
    • Traditional Marketing versus Digital Marketing
    • Getting to know about Search Engines
    • Get familiar with Crawling and Indexing
    • Google versus Other Search Engines
    • Understanding the differences between SEO and Paid Ads
    • White Hat, Black Hat, and Grey Hat SEO
    • In-depth Research on Potential keywords
    • Being Familiar with Google Keyword and Planner tool
    • Finding other keywords from the Google Auto Detection
    • Deciding your Money keyword
    • Fundamentals of HTML
    • Key HTML Tags
    • Title, H1, Meta Description
    • Keyword Density and Prominence
    • Optimization of Content
    • Content-Length
    • Content Quality
    • Content Uniqueness
    • Content Freshness
    • Optimization of Image
    • URL Structure and Length
    • Analysis of Page Speed
    • Schema.org
    • 301 Redirects
    • Robots. TXT
    • Internal Linking
    • Sitemaps.XML
    • Essential Schemas to implement
    • Google Ranking Page
    • Parameter Indicators such as PA and DA
    • How to Add MozBar Chrome Extension
    • Significance of Backlinks
    • Different Techniques of Backlinks
    • Web 2.0
    • Forum Participation
    • Blog Commenting
    • Social BookMarking
    • Classifieds
    • Submission of Directory
    • Video Submission
    • Guest Posting Blog
    • Press Release
    • Infographics
    • Audio Sharing Sites
    • Social Media websites
    • Industry Roundup
    • Business Listing Websites
    • Answering sites
    • Link Wheel
    • Do-Follow Links
    • Link Exchange
    • No-Follow Links
    • Link Juice and Pyramid
    • Caffeine Algorithm
    • Page Layout Algorithm
    • Panda Algorithm
    • Penguin Algorithm
    • EMD Algorithm
    • Core Algorithm
    • Page Layout Algorithm
    • Mobile-Friendly Algorithm
    • Other Recent Algorithm
    • Getting to know about Blogs
    • Blog Creations
    • Engaging the visitors
    • Identifying the right topics to post
    • Periodical Posting
    • Developing the Original Content
    • Understanding the Content Marketing Strategy
    • Devising a Content Marketing Plan
    • Driving the Specific Audience
    • Being Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
    • Analyzing Competitor Links
    • Understanding the Traffic Analysis of the Competitors
    • Comprehensive understanding of the AHREFs and the other equivalent tools
    • Extensive On-Page SEO Audit
    • Finding the Content Duplication
    • Google Penalty Check
    • Page Speed Audit
    • Console Errors and Warnings
    • Content Creations Tools
    • Rank Tracker Tools
    • On-Page Optimization Tools
    • Backline Research tools
    • Website Audit Tools
    • Keyword Research Tools
    • Google Listings Creation
    • Developing Citations
    • Regular Posting of the updates and its significance
    • Reviews
    • Managing the Negative Reviews
    • Top Search Queries
    • Organic Performance
    • Key Performance Metrics
    • Top Pages
    • Structured Data
    • CTR, Clicks, and Impressions, CTR
    • Using different filters
    • URL Inspection
    • Coverage issue
    • Mobile Usability
    • BreadCrumbs, FAQs, and Logos
    • Site Maps
    • Links
    • Legacy Tools and Reports
    • Security Issues
    • Manual Action

    Setting up Google Analytics and Real Time User Analytics

    • Content
    • Traffic Source
    • Location

    Audience Section

    • Understanding Cohort Analysis
    • Learning about User Explorer
    • Understanding Active User
    • Audiences based on Interests
    • Audiences based on Demographics Classification
    • Understanding Geo
    • Understanding Affinity Audiences
    • Understanding In-Market Audiences
    • Anaysing Audience Behavior
    • Cross-Device Reach
    • Mobile Audiences
    • Understanding User-Flow
    • Understanding Benchmark

    Behavior Section

    • Understanding the Behavior Flow
    • Site Search behavior Report
    • Site Content behavior Report
    • Site Speed behavior Report
    • Learning about Events Report
    • Publisher


    • All Traffic
    • Paid Traffic
    • Organic Traffic
    • Referral Traffic
    • Social Media Traffic
    • Search Consoles
    • Google ads
    • Campaigns
    • Social Media

    Goal Setting

    • Conversion
    • E-commerce
    • Goals
    • Multi-channel funnels
    • Product Linking
    • AdSense Linking
    • Google Ads
    • 3rd Party Application Linking


    • Selecting the right Keywords
    • Campaign creation
    • Video Ad
    • Texted Ad
    • Images Ad
    • Animated Ad
    • YouTube Marketing
    • Re-marketing
    • PPC Campaign Creation
    • Ad Rank
    • Quality Score
    • Ad Groups
    • Budgeting of PPC
    • Keywords
    • Creating Text Ads
    • Extension SetUp
    • Knowing the Negative Keywords
    • PPC Campaign Optimization
    • Evaluating the Key Metrics
    • Contextual Target
    • Placement Target
    • Interest Targeting
    • Topics Targeting
    • Standard and Dynamic Remarketing
    • Video Marketing
    • Email Marketing
    • Remarketing lists for the Search Ads
    • Getting to know about Video Optimization
    • Creator Studios
    • Getting acquainted with Video Platforms
    • Creating videos
    • Creating Youtube Channel
    • Playlists
    • Familiar with Youtube Analytics
    • Advanced Video Optimization techniques
    • Best Practices
    • Marketing via SMS
    • Targeting Mobiles and Paid ads
    • App Store Optimization
    • Differentiating between the Web and Mobile Marketing
    • Familiar with Mobile websites
    • Be acquainted with Responsive websites
    • Creating Mobile Process: Native and Hybrid Apps Overview
    • Configuring Whatsapp Business
    • Installation
    • Enabling Auto message service
    • Finding the Vendors
    • Familiar with Database
    • Transactional SMS vs Promotional SMS
    • Best practices
    • Channel Creation
    • Identifying the keywords for Video marketing
    • Optimizing the Title of the Video
    • Optimization of Tag
    • Creation of Catchy Thumbnail
    • Subscriber Link Optimization
    • Description Hashtag
    • Youtube monetization
    • Getting to know about Group Participation
    • Insight Reports
    • Event Creation
    • Optimizing post with correct HashTags
    • Creation of Social Media Profile on Twitter, Instagram, LinkedIn, and FB
    • Various Social Media Channels
    • Facebook Marketing
    • Instagram Marketing
    • LinkedIn Marketing
    • Twitter Marketing
    • Emerging Social media channels
    • Optimization of Facebook Page
    • Creation of Facebook Business Manager
    • Campaign creation - Lead Generation, Video, Post Reach increasing App store, Event Promotion, and Pages like Ad
    • Creative Ad posting
    • Setup of Audience
    • Bidding Strategy
    • Budgeting strategy
    • Instagram Business Profile Optimization
    • Instagram Marketing Influencer
    • Instagram Paid Marketing in feeds and stories
    • Bidding Strategy
    • Budgeting strategy
    • Creation of Instagram Content Strategy
    • LinkedIn Company Page Optimization
    • LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
    • Bidding Strategy
    • Budgeting strategy
    • Twitter Marketing to Reach the Brand
    • Instream video ads
    • App installations
    • Twitter followers
    • Retargeting the audience
    • Bidding Strategy
    • Budgeting Strategy
    • Getting to know about the functioning of Email Marketing
    • Various kinds of Email Marketing
    • Opt-in Email Marketing
    • Setting up of Account for Email Marketing
    • List Setup
    • Web Form
    • Creation of Email Broadcast
    • Setting up of Auto Responder
    • Optimize the Increase Inbox percentage
    • Selecting the best email marketing tool like Mailchimp
    • Google Analytics Certification
    • Google Adword Certification
    • Facebook Certification
    • YouTube Certification
    • HubSpot Certification
    • Quora AD SetUp
    • Audience Targeting
    • Contextual Targeting
    • Promoting Answer
    • Behavior Targeting
    • Questions Targeting
    • What is TikTok?
    • Know-how to get more likes and followers
    • Why TikTok Ad?
    • Campaign Creation
    • Placement Targeting - VIGO, Hello App, and TikTok
    • Audience Targeting - Interest Retargeting
    • Bidding Strategy
    • Web Technologies
    • Domain Hosting and Registration
    • Familiar with HTML
    • Understanding Terminologies
    • User Administration
    • WordPress Installation

    WordPress themes:

    • Paid Theme vs Free Theme
    • Changing Themes
    • Theme Selection Process
    • Installing/ Adding Themes
    • Activating and Preview Themes

    Working with Widgets

    • Installing Widgets in the Sidebar and Footer

    Working with Menu For Your Website

    • Creation of Menus
    • Creation of Sub - Menus
    • Deleting the items from the menu

    WordPress Plugins:

    • Installation of Plugins
    • Upgradation of Plugins
    • Activation Plugins
    • Managing Plugins
    • Recommended Plugins
    • Being Familiar with Lead Generation methods
    • In-depth understanding of Landing Pages
    • Website Vs Landing Page
    • Perform A/ B Testing to Better Lead Generation
    • Lead Nurturing Process
    • Mastering Lead Funnel
    • Practical Session on CRM for the Lead Management
    • Policies of Adsense
    • Being Approved by Google
    • Integration of the code to your blog
    • Adsense Code Generation best practices
    • Making Money Via Adsense
    • Track the Earnings
    • Developing CTR
    • Getting to know about the Affiliate Marketing
    • Familiar with Affiliate Marketing
    • Legal Policies
    • Obtaining Approval
    • Tracking the Affiliation Codes
    • Tools used for ORM
    • SWOT Analysis of ORM
    • Handling the Negative Conversations
    • Devising the ORM
    • Keyword AppStore Research
    • Ratings and Reviews Analysis
    • App Content Optimization
    • Boost Conversion Rate
    • Monitors Competitor's Scenario
    Digital Marketing Course in Chennai Details

    Have Queries? Talk to our Career Counselor
    for more Guidance on picking the right Career for you! .

    Trainer Profile

      • FITA Academy believes fervently in blended learning and aims to provide students with a balanced combination of theoretical and practical knowledge of digital marketing practices.
      • Digital Marketing Instructors at FITA Academy impart industry-relevant skills to their students.
      • The Digital Marketing Trainers at FITA Academy possess extensive experience in the Digital Marketing industry.
      • Trainers at FITA Academy are Real-time Professionals with hands-on experience in digital marketing.
      • Students at FITA Academy receive in-depth training from our trainers on the latest industry-relevant practices in order to upskill their knowledge.
      • Our Digital Marketing Trainers at FITA Academy dedicate a lot of time and effort to each and every student as well as provide them with in-depth training along with a complete set of hands-on exercises.
      • During mock interviews, our instructors provide valuable insights into Interview Questions and How to Handle Interviews, which helps students prepare for and handle interviews professionally and with confidence.
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    Real-Time Experts as Trainers

    At FITA Academy, You will Learn from the Experts from industry who are Passionate in sharing their Knowledge with Learners. Get Personally Mentored by the Experts.

    LIVE Project

    Get an Opportunity to work in Real-time Projects that will give you a Deep Experience. Showcase your Project Experience & Increase your chance of getting Hired!


    Get Certified by FITA Academy. Also, get Equipped to Clear Global Certifications. 72% FITA Academy Students appear for Global Certifications and 100% of them Clear it.

    Affordable Fees

    At FITA Academy, Course Fee is not only Affordable, but you have the option to pay it in Installments. Quality Training at an Affordable Price is our Motto.


    At FITA Academy, you get Ultimate Flexibility. Classroom or Online Training? Early morning or Late evenings? Weekdays or Weekends? Regular Pace or Fast Track? - Pick whatever suits you the Best.

    Placement Support

    Tie-up & MOU with more than 1500+ Small & Medium Companies to Support you with Opportunities to Kick-Start & Step-up your Career.

    Digital Marketing Certification Course in Chennai

    About Digital Marketing Certification Training in Chennai at FITA Academy

    Digital Marketing Course in Chennai Certification

    Digital Marketing Certification Course in Chennai

    FITA Academy’s Digital Marketing Course Certification is regarded as one of the professional credentials which provides endorsement that the candidate has gained a deep understanding of the Digital Marketing platform and its application in order to succeed in the Digital Marketing field. Upon completion of the course, that is achieved by a real-time project experience provided at the end of the course, the candidate will be able to prove that they have acquired the necessary skills to start working as a digital marketer. A certificate like this one that you carry with your resume helps to highlight your profile at the time of the interview, as well as it opens the door to a wide range of career opportunities for you.

    During our Digital Marketing Certification Course in Chennai at FITA Academy, you will learn the necessary skill sets that are needed for a professional Digital Marketer to become proficient in these areas under the guidance of our Real-time professionals. Our Digital Marketing Training in Chennai is provided by professionals who have at least 8+ years of experience working with this platform and can provide you with the most effective training. Upskill your knowledge with the latest market developments.

    Commonly asked Digital Marketing Certification Questions

    What are the best Digital Marketing Certifications?

    • Google Analytics Certification
    • Google Ads Search Certification
    • Google Ads Display Certification
    • Google Ads Shopping Certification
    • Google Ads Video Certification
    • Google Ads Apps Certification
    • Facebook Certification
    • YouTube Certification
    • HubSpot Certification

    How useful are Google Certifications?

    The Google Certifications are useful in building an authentic proof of your skill sets and helps to gain credibility easily at the time of the Interview. As Google is the popular Search Engine giant, getting certified under them boosts ups your career path. You can easily get access to a plethora of job opportunities upon the completion of any of the Google Certification.

    Is there any Free Google Certification?

    Yes, all the Google Certification exams are free.

    What is the cost of the Facebook BluePrint Certification?

    The cost of Facebook BluePrint Certification is USD 150 which is somewhere around 11,220 in Indian rupees.

    Digital Marketing Course in Chennai Reviews

    Have Queries? Talk to our Career Counselor
    for more Guidance on picking the right Career for you!.

    Job Opportunities After Completing Digital Marketing Course in Chennai

    Digital Marketing Course in Chennai with Placement Support

    The demand for Digital Marketing professionals is increasing as businesses today tend to stay more competitive and relevant in the Digital marketing space, which has led to a higher need for Digital Marketing professionals. If you are seeking a career option in the rapidly growing field of digital marketing, then Digital Marketing is one of the best career options for you. In a recent study, India has been ranked as the country with the second-highest number of Internet users in the world. Furthermore, according to Global Data, it is expected that the Indian E-commerce market will grow by 7 trillion by the end of this year.

    Therefore, businesses had to hire more and more skilled Digital Marketing professionals. Market Hiring Trends has reported that the demand for Digital Marketing professionals will grow tremendously based on reports they submitted. In fact, over 44% of companies of all sizes are now looking for a skilled marketing professional to help them promote their business online. Based on the survey report submitted by Goldman Sachs, in the next few years the Indian Internet Industry is going to have a total value of $160 billion.

    This is roughly three times more than it is today, based on the value estimated by the report. Due to the increase in the number of Internet users, the digital marketing industry has seen significant growth in recent years.

    Some of the popular job titles that are offered in the Digital Marketing industry are

    • Search Engine Optimization Executive
    • Digital Marketing Executive
    • Social Media Marketing Executive
    • Search Engine Marketing Executive
    • Mobile Marketing Specialist 
    • Email Marketing Executive
    • Content Marketing Executive 
    • Web Development Executive

    According to the reports submitted by Payscale.com, the Digital Marketing Salary for Freshers is around Rs.3,00,000 to Rs 4,00,000 per annum based on the experience they have. Depending on the experience and knowledge a person has acquired, the median remuneration and package will differ. Under the mentorship of our expert trainers, FITA Academy’s Digital Marketing Training in Chennai focuses on honing the necessary skills required to become a Digital Marketing professional. We provide you with the necessary career guidance and lead you on the path to a successful career in the Digital Marketing industry.

    Search Engine Optimization Executive 

    An SEO executive is responsible for managing all aspects of search engine optimization (SEO) activities such as keyword research, link building, site analysis, page content writing etc. They also work closely with other departments like web development, social media marketing, affiliate marketing etc., who are involved in executing various digital marketing campaigns. This Digital Marketing Course in Chennai is a great way to learn and gain knowledge about digital marketing. It will help you understand the various aspects of digital marketing.

    This job description has evolved over time and now includes a lot more than just writing content for search engines. There are many other responsibilities that are expected of this role, such as reviewing and approving new websites, optimizing existing websites, managing social media accounts and creating content for various types of marketing campaigns. Some of the Roles and Responsibilities are listed below.

    Roles and Responsibilities of Search Engine Optimization Executive

    • The primary responsibility of an SEO executive is to ensure that their clients’ websites appear high up on Google, Bing, Yahoo and other major search engines. This can be done through several methods including creating quality backlinks from relevant sites, optimizing website content and implementing effective strategies to increase traffic to a client’s website.
    • An SEO executive should understand how search engines work and what makes them rank websites. He/She should also know how to use different tools to analyze data about his/her clients’ websites.
    • A good SEO executive should always be looking out for new ways to improve rankings for his/her clients‘ websites. He/she must keep abreast with the latest developments in the field of online marketing and regularly read blogs pertaining to this topic.
    • As part of his/her role, an SEO executive may need to write articles or blog posts related to certain topics. He/she should be able to communicate clearly with clients and colleagues.
    • An SEO executive needs to be well-informed about the latest trends in the internet marketing world. For example, he/she should be aware of which keywords are most searched for and which ones are less so. He/she should also be familiar with the latest techniques used by competitors to boost their ranking.
    • Finally, an SEO executive should possess excellent communication skills. He/she should not only be able to explain technical concepts but also be able to convince potential customers about the benefits of using his/her services.
    • It is important for an SEO executive to maintain a close relationship with his/her clients. He/she should create customer satisfaction by providing regular updates regarding changes in the market, keeping his/her clients informed about any new developments, and responding promptly to emails sent by them.
    • An SEO executive should be creative and innovative when it comes to finding solutions to problems faced by his/her clients. If there is a way to optimize a website without spending money, then he/she should find it.
    • In addition to being knowledgeable and skilled, an SEO executive should have strong interpersonal skills. He/she will need to interact with many people during the course of his/her career. Therefore, he/she should make sure that he/she maintains a positive attitude towards others and treats everyone fairly.
    • The final characteristic of a successful SEO executive is leadership. He/she should lead by example and inspire others to perform better than they did previously.

    Digital Marketing Executive 

    A Digital Marketing Executive is a person who has the skills and experience in managing the entire process of marketing operations of an organization. A Digital Marketing Executive manages the entire digital marketing activities. He is essentially responsible for developing actionable content that can be converted into online marketing plans, identifying and monitoring performance of digital marketing campaigns, creating digital marketing strategies and executing them; creating digital products that are effective in converting buyers to customers; monitoring growth trends for web-based media channels such as Google Analytics, Google AdWords etc.

    The role of a Digital Marketing Executive is to deliver the right message to the right audience at the right time. They are responsible for making sure that digital marketing strategies are executed correctly, and that all marketing activities are aligned with business objectives. Our Digital Marketing Institute In Chennai can help you learn how to develop and measure digital marketing activities, as well as to hone your skills in the field. Digital Marketing encompasses a wide range of activities and skill sets that are essential for success in today’s Internet age. From designing and executing online campaigns, to writing content for blogs, social media and search engine optimization, Digital Marketing Executives need to have a keen eye for detail and an ability to troubleshoot. 

    Roles and Responsibilities of Digital Marketing Executive 

    • Develops and monitors the effectiveness of all digital marketing initiatives across various platforms including SEO, SEM, Email Marketing, Social Media Marketing, Mobile Marketing, Display Advertising, Web Designer, Content Creation, Conversion Rate Optimisation, Affiliate Marketing and many more.
    • Creates and maintains a comprehensive database of customer information which includes demographic data, product/service information, buying behavior, brand preferences and loyalty programs.
    • Identifies new business opportunities through market research and analyzes current market conditions.
    • Ensures that the company’s website is updated regularly and is optimized for search engines.
    • Manages the budget for digital marketing projects.
    • Monitors competitor’s websites to identify their strengths and weaknesses and then develops a strategy to use this information to create competitive advantage.
    • Provides support to other departments within the organization.
    • Maintains regular communication with senior management regarding digital marketing issues and provides recommendations for improvement.
    • Prepares monthly or quarterly reports to present results of the previous month or quarter.
    • Analyzes and evaluates the effectiveness of existing marketing programs and identifies ways to improve upon these programs.

    Social Media Marketing Executive 

    The job description of the Social Media Marketing Executive depends on the kind of assignments that they get. In most cases, these executives are required to handle social media marketing on behalf of the brand. They ensure that all the elements involved in such a kind of marketing are in line with the overall business strategy. These include providing a platform to prospective customers and customers as well as attracting new clients through effective campaign execution. They also take care of maintaining existing clients and potential ones via regular email communication so that they can increase sales and build a rapport with them.

    Some of the skills that are required of a Social Media Marketing Executive include writing content, research, social media marketing tools and techniques, social media search engine optimization techniques and strategies, business planning and business development strategies. From Digital Marketing Training in Chennai you will get to know more about all the unique tools and techniques that are needed for this field. This job is mainly based on marketing strategy and content generation.

    The entire job description involves content strategy, new ideas and campaigns, advertising on various social media platforms like YouTube, LinkedIn, Twitter and Facebook and so on. It also includes developing case studies for the clients to understand their requirements better and providing solutions to them based on industry insights. The kind of salary that you get as a Social Media Marketing Executive depends entirely upon your experience in the industry as well your performance. 

    Roles and Responsibilities of Social Media Marketing Executive 

    • Creating an engaging user base: This is one of the primary tasks of a Social Media Marketing executive. He/she needs to make sure that the users stay engaged with the brand or product. To do this, he/she should be able to create interesting content, which is both informative and entertaining.
    • Developing a strong online presence: A company’s website plays a critical role in its success. Hence, it is important for companies to develop a good web presence. This requires a lot of effort and expertise. For this, the SME should know how to use different tools and techniques to promote websites.
    • Monitoring competitors’ activities: As a SME, you need to keep track of what is happening in the market. You should identify the best practices followed by other brands and then try to imitate them.
    • Identifying customer problems and solving them: An SME should always be aware of the issues faced by his/her target audience. Once he/she identifies these problems, he/she should offer solutions to them.
    • Managing and monitoring paid ads: Paid ads help businesses reach out to more people. However, if the SME does not manage and monitor them properly, it could result in poor ROI.
    • Promoting products and services: Most companies rely heavily on promoting their products and services through social media channels. This helps them connect with their target audiences.
    • Analyzing data and creating reports: Data analytics is becoming increasingly important for any organization. An SME should have a clear idea about how to analyze data effectively.
    • Maintaining relationships with influencers: Influencer marketing is gaining popularity among marketers because of the huge impact it has on the growth of a brand. Therefore, it is very important for SMEs to maintain relationships with influencers.
    • Generating leads: Lead generation is another crucial task of an SME. Depending on the type of business, the SME should generate leads using different methods such as cold calling, email marketing, etc.
    • Communicating with customers: It is equally important for an SME to communicate with his/her customers. They should listen to their feedback and address their concerns promptly.

    Search Engine Marketing Executive

    The role of an SEM executive is to ensure that search engines like Google, Yahoo and Bing can easily find your website or product while people type in keywords related to your products and services. An SEM executive needs to be able to understand what a customer wants from his/her website, how he/she finds information online, and what makes him/her click on certain websites. They also need to know about various techniques used by SEOs and SMEs to get traffic on their websites.

    An SEM executive must work closely with the webmaster, content writer, graphic designer, and other members of the team to come up with the right strategies to make sure that the site gets maximum exposure through search engines. As part of this task, an SEM executive is responsible for monitoring the performance of the website and generating reports based on the data collected from different sources. 

    With the help of FITA Academy, you can gain all that you need to know about SEO and how you can become the best candidate for the position by taking a digital marketing course in Chennai. In addition, our expert trainers is here to offer support and guidance during your time at FITA Academy so that you can develop into an effective Search Engine Marketing Executive. Listed below are some of the roles and responsibilities in SEM:

    Roles and responsibilities of Search Engine Marketing Executive

    Researching and understanding the market trends- The first step towards becoming a successful Search Engine Marketing Executive is to gain thorough knowledge about the current market scenario. It is important to understand the competition and the market dynamics so as to devise effective strategies to beat them.

    Developing and implementing the strategy- Once the research phase is over, the next step is to develop a detailed plan which includes all the activities that need to be carried out to achieve the desired results. A good strategy should include the following steps:

    • Identifying the target audience
    • Understanding the business objectives
    • Defining the marketing mix
    • Selecting the best channels
    • Determining the budget
    • Preparing the promotional tools
    • Planning the post-campaign analysis
    • Conducting the campaign
    • Evaluating the results
    • Making adjustments as needed

    Monitoring and measuring the success of the campaign – This is one of the most crucial aspects of any digital marketing campaign. Without proper measurement and tracking, it becomes difficult to determine whether the campaign was a success or not.

    Reporting and evaluating the results – After every campaign, it is essential to report back to the client regarding its effectiveness. In addition, it is equally important to evaluate the results and take corrective measures if required.

    Improving the process – If the initial campaign did not yield expected results, then it is important to analyze the reasons behind it and try to improve upon the same.

    Building a strong brand image – One of the main goals of any digital marketing campaign is to build a strong brand image. Therefore, it is very important to create a unique identity for the company and design a logo that represents the same.

    Maintaining the relationship with clients – Another key aspect of being a successful Search Engine Marketing executive is maintaining a healthy relationship with the client. It is necessary to keep the client updated about the progress of the project and provide regular feedback.

    Setting realistic expectations – While setting targets for yourself, you must set realistic ones as well. Otherwise, you will end up getting disappointed when you don’t reach those targets.

    Being creative – Creativity plays a vital role in making an impact on the customers. Therefore, it is important to come up with new ideas and implement them effectively.

    Networking – As mentioned earlier, networking is another important skill that a search engine marketer needs to possess. Make sure that you network with other professionals so that you can share information and learn from each other’s experiences.

    To succeed in your interview, it is also necessary that you are familiar with some frequently asked digital marketing questions and answers that will help you to perform well in your interview once you have seen the career prospects. Here are some of the most common questions that freshers are asked during digital marketing interviews.

    What are the various kinds of Digital Marketing?

    The various kinds of Digital Marketing are:

    • SEO – Search Engine Optimization
    • SEM – Search Engine Marketing
    • SMO – Social Media Optimization
    • SMM – Social Media Marketing
    • Email Marketing
    • Content Marketing
    • E-Commerce Marketing

    List a few effective ways to boost up the traffic to your website?

    The common ways to boost the traffic to your websites are:

    • Paid search
    • SEO activities
    • Writing crisp headlines
    • Content optimization
    • Display advertising
    • Content marketing
    • Targeting long-tail keywords
    • Posting content on LinkedIn
    • Linking Internally
    • Guest blogging
    • Seeking referral traffic
    • Email marketing

    Enlist Popular Digital Marketing Tools?

    • Moz
    • Rank Watch
    • Keyword Discovery
    • Google Analytics
    • Crazy Egg Heatmaps
    • Google Trends
    • Alexa Ranking
    • Google Keyword Planner
    • SEMrush
    • Buzzsumo
    • AdExpresso
    • Ahrefs
    • MailChimp
    • Digital Point Keyword Tracker
    • Unbounce
    • XML Sitemap Generator

    Click Here: To explore more about the frequently asked Digital Marketing Interview Questions and Answers for Experienced.

    Student Testimonials


    This is a fantastic place to learn Digital Marketing Course in Chennai. They have more experience in digital marketing and have excellent training faculty. You can ask them any questions you have at any moment, and they will answer them all with relevant examples. My tutor, who taught me, deserves special recognition. Thank you very much for the excellent coaching.

    Krishna V

    I did my Digital Marketing Course in Chennai @ FITA Academy. This program gave a clear overview of SEO and Content marketing techniques. Good coverage on the SMM was also provided here! Efficient Trainers with profound real-time training offered at FITA Academy helped me to secure an SEO Analyst job at ease. Thanks, FITA Academy for your guidance. I suggest all the freshers take up this program in case if they are really into learning the Digital Marketing concepts.


    I enrolled for Digital Marketing Training in Chennai at FITA Academy on my friend's suggestions. First, I would like to thank them for suggesting FITA Academy. Right from the Course modules till the training everything was excellent at FITA Academy.Thanks, FITA Academy! You are doing an excellent job.

    Garima Chadha

    Digital Marketing Course in Chennai at FITA Academy is the best training session I have ever come across. Updated course modules with extensive training helped me to have a better understanding of Digital Marketing techniques. I had more doubts about the SEO practices but my trainer was patient enough to clarify all my doubts. Heartfelt thanks to him!

    Vimal Nemical

    FITA Academy's Digital Marketing Course in Chennai was just simply perfect. The right blend of theoretical and practical knowledge of the Digital Marketing concepts helped us understand it easily. Also, our trainer conducted a regular assessment session to check our understanding. He corrected us even if we made some mistakes. Really happy and satisfied with choosing FITA Academy for Digital Marketing Training!


    A very good learning experience at FITA Academy's Digital Marketing Training in Chennai. I will suggest this platform for both freshers and experienced candidates who want to learn about Digital Marketing. Also, you will have a flexible class timing option over here. In case if you are a working professional this platform will be more suitable for you.

    Digital Marketing Course in Chennai FAQ

    Have Queries? Talk to our Career Counselor
    for more Guidance on picking the right Career for you! .

    Digital Marketing Course in Chennai Frequently Asked Question (FAQ)

    • FITA Academy's Digital Marketing Course in Chennai is designed & conducted by Digital Marketing experts with 10+ years of experience.
    • The only institution in Chennai with the right blend of theory & practical sessions.
    • In-depth Course coverage for 60+ Hours.
    • More than 50,000+ students trust FITA Academy.
    • Affordable fees keeping students and IT working professionals in mind.
    • Course timings designed to suit working professionals and students.
    • Interview tips and Corporate Training in Chennai
    • Resume building support
    • Real-time projects and case studies
    • FITA Academy has placements tie-ups with more than 1500+ small, medium, and large scale companies and these companies have job openings for Digital Marketer, SEO Analysts, and other roles related to Digital Marketing.
    • FITA Academy has a Dedicated Placement Officer to support the students with Placement assistance.
    • The Placement cell helps the students with various mock interviews and group discussions training sessions for them to face the interview with confidence.
    You can enroll by contacting our support number 93450 45466 or you can directly walk into our office.
    • FITA Academy institution was set up in the year 2012 by a group of IT veterans to provide world-class IT Training. We have been actively present in the training field for a decade now.
    • We have trained more than 50,000+ students till now, and it includes the headcount of numerous working professionals as well.
    • We provide maximum individual attention to the students. The Training batch size is optimized for 5 - 6 members per batch. The batch size has been optimized for individual attention and to clear the doubts of the students in complex topics clearly with tutors.
    • FITA Academy provides the necessary practical training to students with many Industry case studies and real-time projects.
    Trainers are Industry Experts who have a decade of experience as Digital Marketers. Also, the Training faculty of FITA Academy’s Digital Marketing Course in Chennai are Working professionals from the Digital Marketing field and provide hands-on training to the students.
    We accept Cash, Card, Bank transfer and G Pay.

    The different strategies used in Digital Marketing are, 

    • SEO - Search Engine Optimization
    • SEM - Search Engine Marketing
    • SMM - Social Media Marketing
    • PPC - Pay Per Click
    • Email Marketing
    • Content Marketing
    • Affiliate Marketing/ Influencer Marketing
    • Mobile Advertisement

    Digital Marketing Training in Chennai at FITA Academy provides in-depth training of the various Digital Marketing concepts under the guidance of real-time professionals with certification.

    Yes, it is possible to learn the theoretical concepts of Digital Marketing by yourself. But, to have a holistic understanding of the practical applications and theoretical concepts, it is preferable to step into a professional Digital Marketing Training Institute. Digital Marketing Course in Chennai at FITA Academy supports the students with extensive training in the recent Digital Marketing concepts and with real-time applications to students.

    It completely depends on your learning pace. Moreover, learning SEO is not a tedious job when you step into a professional Digital Marketing Training Institute. Digital Marketing Training in Chennai at FITA Academy provides the best SEO Training in Chennai practices to the students under the mentorship of real-time Digital Marketing Professionals.

    Digital Marketing mainly functions on the 5Ds and they are:

    • Digital Devices
    • Digital Media
    • Digital Platforms
    • Digital Technology
    • Digital Data
    • Content
    • Consistency
    • Creativity
    • Communication
    • Client Customization
    No, Digital Marketing is not all that difficult to learn when you have the right guidance and training. In fact, Digital Marketing is one of the interesting courses that allow you to explore and work on different topics regularly. Digital Marketing Course in Chennai at FITA Academy provides you with the right training and assistance to begin your career in the Digital Marketing field.

    Upon completing the Digital Marketing Course, you will have the access to a wide range of job roles namely:

    FITA Academy provides the best Digital Marketing Training in Chennai with the help of MNC professionals. Spend your valuable time visiting our branches in Chennai. FITA Academy is located in the main areas of Chennai, Velachery, Tambaram, T Nagar, Anna Nagar, Porur and OMR. People also search for

    Additional Information of Digital Marketing Course in Chennai

    Join FITA Academy – No 1 Digital Marketing Training Institute in Chennai. Call 93450 45466 for details about Digital Marketing Course in Chennai. 100% Placement Assistance!!!

    In simple terms, digital marketing is the promotion of products, services, or brands via digital channels such as emails, ad displays on websites, promotions on social media sites, etc. The prime objective is to promote brands, increase online presence, brand reputation, and increase sales using various successful digital marketing campaigns. It includes use of various services, tools and marketing strategies, which mainly relies on the internet as a core promotional medium, in addition to mobile, email, electronic billboards, wireless text messaging, digital television, radio channels, etc.

    Digital marketing professionals are responsible for various marketing strategies like keyword analysis, search engine optimization, content marketing, sales conversion, campaign marketing, eCommerce marketing, display advertising, performance monitoring, and using social media platforms to drive potential traffic to the business website. In this digital age, there is a huge demand for digital marketing professionals, who can run an effective marketing campaign that ensures more online presence, lead generation and sales conversion to business.

    FITA Academy offers a professional digital marketing course in Chennai to meet the industry needs. Our practical oriented digital marketing training will help students to gain industry exposure in understanding digital channels, techniques, and applications to make and run successful marketing campaigns.

    Whether you are a Student or Marketer or an Entrepreneur, Digital Marketing Training in Chennai at FITA Academy will equip you with the skills and tools required to shape your online marketing goals.

    Why Join FITA Academy For Digital Marketing Training In Chennai

    • We are on Top Google Results for competitive Keywords like Digital Marketing Training in Chennai & other SEO-related keywords. Our results speak for our digital marketing expertise.
    • An industry expert, who has years of experience in digital marketing, provides the training.
    • Throughout the past decade, FITA Academy has been creating many of the top Digital Marketing Professionals in India in the field of digital marketing.
    • Training will be 100% practical, and students will be working on real-world projects as a part of the course.
    • Only Digital Marketing Training Institute in Chennai where training on Advanced Digital Marketing Tools are provided
    • Our job placement assistance can help you find a job in one of the top digital marketing companies in Chennai.
    • Providing post-training support
    • Smaller batches of 4-5 members to enable better learning
    • Flexible batches (Weekday and Weekend batches)

    It is our goal at FITA Academy to provide the best Digital Marketing Training in Chennai. The courses are designed by experts in the field and are conducted by experienced Digital Marketing professionals.

    What will you learn in the Digital Marketing Course in Chennai at FITA Academy?

    • Having a thorough understanding of the components of Digital Marketing is essential.
    • The ability to implement On-Page and Off-Page Optimization techniques with a comprehensive understanding of the SEO practices.
    • An in-depth understanding of lead generation and lead magnets using Google Search Engine Marketing (SEM).
    • Ability to design, develop, and manage several Google Ad campaigns at the same time.
    • Obtaining a strong understanding of marketing and sales strategies at Digital Marketing Institute In Chennai will help you achieve your goals
    • Develop a brand identity for the company and increase brand awareness.
    • A comprehensive understanding of the various platforms that Social Media Marketing utilizes, including Facebook, Twitter, Quora, Google, YouTube, LinkedIn, and Pinterest.
    • Knowledge of how to determine the value of the Ad campaigns based on conversion metrics and tracking information.
    • Analysis, monitoring, and increasing the performance of Ad campaigns through the implementation of advanced techniques is a key capability.

    Eligibility Criteria and Prerequisites to learn Digital Marketing Course in Chennai

    Eligibility Criteria: Any Fresher Graduate who wants to start their career in Digital Marketing can take this course. However, the Digital Marketing Training in Chennai is also suitable for Sales Professionals, Traditional Marketers, Brand and Communication Managers, Entrepreneurs, and professionals looking to switch careers.

    Prerequisites: There are no prerequisites to learning Digital Marketing in Chennai since it is a totally different and exciting platform with a wide range of career opportunities. In order to take up the Digital Marketing Course in Chennai at FITA Academy, a minimum of a high school diploma or college graduation is required. Our expert trainers provide our students with an in-depth understanding of the concepts and techniques related to Digital Marketing.

    5 reasons why Digital Marketing is the Future of Business

    • Reach a Global Audience

    With digital marketing, businesses can communicate with a global audience quickly and easily. Through online platforms such as social media, websites, and email marketing, businesses can share their message with a worldwide audience at the click of a button.

    • Personalized Messages

    Digital marketing allows businesses to send highly personalized messages to their target audience. By gathering data about customers’ preferences and interests, businesses can create relevant and exciting content for each customer. This increased relevance results in higher engagement rates and more conversions.

    • Increased ROI

    Compared to traditional forms of marketing such as print advertising and TV commercials, digital marketing is much more affordable and offers a higher return on investment (ROI). Digital Marketing Course in Chennai will help you with strategies such as search engine optimization (SEO) and pay-per-click (PPC) advertising are a great way to target potential customers who are actively looking for your product or service.

    • Greater Reach with Less Effort

    With digital marketing, businesses can achieve a high level of reach with minimal effort. Businesses can quickly and easily target a large audience by creating engaging content and sharing it through social media. Additionally, digital marketing allows businesses to target specific demographics, interests, and behaviors, making the targeting process much more precise.

    • Increased Brand Awareness

    Digital marketing is an excellent way to increase brand awareness and drive traffic to your website. Through effective use of SEO, PPC, and social media marketing, businesses can reach many people interested in their product or service. You can significantly increase sales and revenue by increasing brand awareness and driving traffic to your website through the best Digital Marketing Training in Chennai.

    Digital marketing is the future of business. Using digital marketing strategies such as SEO, PPC, and social media marketing, businesses can quickly and easily reach a global audience, send personalized messages to their target audience, and increase brand awareness and website traffic. Digital marketing is affordable, efficient, and effective, making it the perfect choice for businesses of all sizes.

    How Digital Marketing can help you build a Career

    If you are thinking about building a career or changing a career, then Digital Marketing Course In Chennai can help. Digital Marketing is all about effectively promoting your business online to increase sales and bring in more customers through various channels such as search engines, social media sites and email campaigns.

    The age of traditional advertising is vanishing quickly. Everything from billboards to magazine ads is losing effectiveness because people have become blind to it. In fact, 95% of the information relayed to the consumer’s brain is visual, so it makes sense that digital marketing delivers your messages primarily through these channels. As people turn increasingly to their mobile devices for both work and entertainment, digital marketing also allows you to market directly on cell phones which have recently overtaken TV as the number one viewed media.

    The Digital Marketing Institute in Chennai can help you learn how to use these digital channels to reach your target market, and more importantly, convert them into customers. The digital marketing training in Chennai will give you the skills you need to create an effective online marketing campaign that will increase traffic to your website and help you build a successful career in digital marketing.

    How Digital Marketing Can Be A Vital Tool In The War For Talent

    Digital marketing is all about reaching out to your target audience through digital platforms. And when it comes to the war for talent, digital marketing can help in three ways: you can reach more potential candidates, better target your recruitment efforts, and assess candidates’ digital skills. Here’s how digital marketing can be a vital tool in the war for talent.

    • Digital Marketing Institute in Chennai can help you reach more potential clients.

    More people are internet-savvy than ever before, so digital channels are the best way to reach them. If you want to get more recruits from digital channels, look no further than digital marketing campaigns, including social media, email, and digital advertising.

    • Digital marketing can help you better target your recruitment efforts.

    Digital media offers a vast array of data that can be used to target your recruitment efforts more accurately. You can use digital data to identify potential recruits’ age, gender, location, and interests. And with digital marketing tools like retargeting, you can even target candidates who have visited your website but haven’t applied yet.

    • Digital marketing can help you assess the digital skills of candidates.

    With digital marketing, you can track the online activity of potential recruits and get a sense of their digital skills. This is important because many jobs today require basic digital skills. You can use this information to determine whether or not a candidate would be successful in their role.

    Check out the Digital Marketing institute in Chennai to learn how digital media can help you recruit the right people for your business. If digital marketing sounds like something you’re interested in, digital marketing courses can help you become an expert digital marketer.

    5 Tips to Ace the Digital Marketing Interview

    Digital marketing is a constantly growing and evolving field. With new technologies and platforms emerging every day, it can be hard to keep up with the latest trends and strategies. This is why it’s important to be prepared for any digital marketing interview. Here are 5 tips to help you ace the digital marketing interview:

    • Do your research

    Before any interview, it’s essential to research both the company and the role you are interviewing for. This includes reading up on the company’s website, their social media channels, and any articles or press releases published.

    It’s also important to know about digital marketing basics, such as what digital marketing is, different marketing channels, and strategies. This information can be found online or by completing a Digital Marketing Course in Chennai.

    • Understand the company’s goals

    When interviewing for a digital marketing role, it’s important to understand the company’s goals and what they are hoping to achieve with their digital marketing campaigns.

    It would be best to discuss how your skills and experience can help the company reach their goals and outline some potential digital marketing strategies you would use to achieve this.

    • Be prepared for Questions

    The interviewer will likely ask you a range of questions about your experience and skills in digital marketing. Be prepared to answer questions on topics such as:

    • Your experience with social media marketing.
    • Your understanding of SEO and digital marketing strategies.
    • Your experience with website development or design.
    • Your understanding of digital marketing metrics and how to measure success.
    • Show your passion for digital marketing.

    It’s essential to show your enthusiasm for the role and digital marketing in general in any digital marketing interview. Passion is one of the key traits that employers look for in digital marketers, as it shows that you are motivated and invested in your work.

    Make sure to highlight any previous experiences or projects you have worked on that demonstrate your passion for digital marketing. For example, if you have created a social media campaign that achieved great results or designed and launched a successful website.

    • Be Confident and Positive

    It’s also important to be confident and optimistic during the digital marketing interview. This will help show that you feel like a good fit for the digital marketing role and the company.

    Be sure to smile and maintain eye contact with your interviewer – this can help them get a better sense of who you are as a digital marketer and whether or not you would be a good fit for their digital marketing team.

    9 Reasons why You Must Pursue Digital Marketing Training in Chennai

    • To keep up with the changing times

    The world is increasingly going digital, and if you want to keep up with the latest trends and changes, you need to have the best Digital Marketing Training in Chennai to learn about the latest tools, techniques and strategies.

    • To stay relevant

    It is important to have skills that set you apart from the rest in today’s competitive job market. And with digital marketing becoming more and more popular, those who have training in this field will be at a distinct advantage.

    • To get ahead in your career

    If you’re looking for career growth, then Digital Marketing Training in Chennai is the way to go. With so many opportunities opening up in this field, it’s a great way to move your career forward.

    • To Increase Income

    A skilled individual in the field of digital marketing can make a very good income, and it is a field that offers great rewards for those who are skilled in it.

    • To Learn New Skills

    Digital marketing is a constantly changing field, and to be successful in it, you need to keep up with the latest trends and changes. That’s why digital marketing training in Chennai is necessary – it helps you stay ahead of the curve.

    • To keep up with the competition

    If your competitors are using digital marketing techniques, then you need to be using them too if you want to stay ahead of the game.

    • To Build a Strong Online Presence

    A strong online presence is essential for any business today. And digital marketing is the best way to create and manage that presence.

    • To reach a Wider Audience

    Digital marketing allows you to reach a much wider audience than traditional marketing methods.

    • To Build a Brand

    Digital marketing is the perfect way to build a strong brand for your business. It helps you connect with your target audience and create a lasting impression.

    Benefits Of Learning Digital Marketing

    The demand for Digital marketing is expected to rise high by 38 percent this year. The opportunities are open to the digital marketer in the financial sector, Real estate sector, Advertisement Agency, FMCG Company, FDI, IT Services Companies, Ecommerce Companies and many online business units. Join the Digital Marketing Course in Chennai to become an expert analyst in the digital marketing domain.

    The economic rule applicable to any product or service is that the thing is valued as per the demand. If the opportunities are high for a digital marketer then ultimately the salary package will be high. So, learning digital marketing will increase your monetary benefit.

    The freelancing option or starting up an own digital marketing business with the subject knowledge that a candidate acquires opens self employment opportunities. Work with passion and work with freedom is what the demand of the young learners in a Gig economy. Digital Marketing Training in Chennai is the best training to have a bright future with constant practice. Digital marketing will boost the analysis skills and enhance the creativity to use the different strategies for the digital marketing field.

    The overseas opportunity for the digital marketers is huge as the online businesses are booming to the top in the foreign countries. There is demand in countries like the USA, Germany, the UK, Australia, and Singapore for the digital marketer with a good salary package.

    E Mail Marketing

    Marketing is the prime factor that influences people in deciding whether to use any product or not. As they are the significant game changers, it is highly necessary to dish out the display of product in the best way possible that can be done only through various marketing processes.

    The strategy of marketing is omnipresent not just now but from the age-old days. As this makes any product or business reach to a wider crowd at a single go. The reach is what decides the success and failure of any product in the market. There may be numerous companies dishing out the same product and getting top of them is literally a very critical process. For further information related to Email Marketing, join our Digital Marketing Course in Chennai.

    The Average profit from email marketing is $44.25 on the dollar. More than 85 percent of the viewers prefer to leave the email address after learning the information about an ebook. Digital Marketing Training in Chennai educates the students with the required knowledge to analyze digital marketing.

    Email is the first thing that strikes our mind when it is to be marketed on a digital platform. Even though many of us consider this as a very older practice, it has proved itself by acquiring the top place in the list of top 10 marketing strategies prevailing around the globe for the year 2019. Thus, there is no harm in adopting this best practice for evolving your stability in the market.

    We give importance to this method more than any other latest approach. This is due to its wide usage amidst the user of email that has not been decreased irrespective of the presence of various other platforms.

    As it is indeed necessary not to miss any of the strategy in digital marketing, your establishment amidst the other competitors. There may be numerous marketing approaches; however, Email Marketing is also equally important. So, let us begin with the steps to make your Email marketing more effective one:

    • Prior Permission

    Prior to anything to be done in a digitalized manner, it is necessary to get the concerned person’s permission. As sending email may be a mere thing for us as marketers but for a customer, you are entering their personal space. When running a business it is necessary to be concerned about the customer’s privacy as well.

    At times, they will not prefer getting frequent email from certain businesses, so they must be able to get rid of the sender, which shows the narrow difference between spam and cold email. This may be in-depth explained in our Digital Marketing Training in Chennai.

    • Consistent updates

    Our way of approaching the customers must be customized as per the customer’s thought. There may be people who aspire to get updates on a daily basis, for them it must be consistent. Contrarily, there are few customers who may show interest in our products but will not be interested to get daily updates . It is better to send the email weekly or monthly.

    • Pitching of product

    Email is sent for the profit of any business. Hence, it is very crucial to decide when to pitch in the marketing objective in order to make it a success. As all of a sudden you cannot just go and send email related to the product, so the customer’ interest towards the product must be made clear priorly.

    Moreover, if the customer is not interested in your business then it may end up getting a negative opinion over your business that may affect you in future.

    • Content within the Email

    Firstly, the matter must be related to your product in a manner that creates eagerness for the customer to get the additional information and make sure that your very first email consists of the gist of your business. This will be helpful for you to guess the amount of interest they show and will make you decide the content to be included in the upcoming emails.

    The contents must be catchy and at the same time knowledgeable, so that customers do not want to miss it at any cost. It is necessary to mark your recognition in the hearts of the customer. Hence, ensure you send at least one email on a weekly or monthly basis.

    • Auto responder

    Initially, it is easy for you to respond to the overall emails you receive on a day-to-day basis. However, it is a matter of concern if the number of subscribers keeps on increasing. Thus, you may take help of automated tools in order to respond to the email.

    In this case, Auto-responders will aid you to accomplish the task. As you just need to schedule the email in advance and it will be sent as per the plan in an automatic format. For gaining further knowledge, enroll yourself into FITA Academy, the best Digital Marketing Training in Chennai.

    Content Marketing

    Content marketing is nothing new in business, in the past we used to market our product by sending templates and brochures, which included the information related to the product or business. Now, due to the immense demand of displaying the product on digital platforms, content marketing has been renovated and brought into the picture.

    Marketing cannot be thought of without valuable content in the website. As this must be relevant at the same time, it must also be interesting for the users. The popular search engines reward the business that dishes out the most relevant and significant content to the market.

    With respect to business benefits comes first as if there is no gain from any specific point, we, as a client will not adopt it in the further projects. Therefore, content is beneficial and that is the prime reason for it having a great place in the Best Digital Marketing Course in Chennai. The prime factors for concentrating more on content are:

    • Increase in sales
    • Cost saver
    • Excellent customers

    Content marketing comes next to Email marketing in the field of Digital Marketing. As of now, there are numerous websites available in the market in every field. Thus, it requires immense consistency in posting something on your website in order to mark your presence in the industry. The best Digital Marketing course in Chennai is preferred over many other technical courses due to its huge demand.

    This is not related to just pitching your product at people rather making them analyze products used by them and progress towards a better option that is accessible. For readers who get immersed in reading new stuff related to a variety of things on the Internet, this will be satisfying along with them to increase your visibility.

    Just posting content will not be helpful; it should be unique as well, which in turn will make the users read them and show interest in your business. Thus, making your existence reach too many people. Moreover, posting of blogs and content related to your product must be consistent in order to make your presence stable. Joining a Digital Marketing Course in Chennai will be of great scope for you.

    Blogs are considered a usual way of pitching in various businesses. Moreover, it builds constant belief over your product and business among the users. As it is not only about investing over you but also you provide information related to the various companies that are into the market for the same product making it easy for the user to compare and decide their choice.

    If you make use of images and small video clips into your content, this will definitely add reach to your website. Moreover, this will in turn make your business reach a new height.

    When comparing the revenues of blogging and non-blogging firms the blogging firms generated 67 percent more leads. To think wide and to acquire the potential customer learning digital marketing from Digital Marketing Training in Chennai are very helpful. The Training provides in-sight into the latest trends followed in digital marketing.

    • 63 percent of the buyers rely on blogs before taking a decision about buying the product or taking up the service.
    • Images attract 94 percent of page views and videos attract 267 percent more links than usual posts.
    • 78 percent of CMO’s believe that content marketing is the future of the business and the top ten pages in Google have 2000 words.
    • If there are more than 10 to 18-word titles then the posts receive more likes in the social media.

    Social Media Marketing

    Social media is becoming more and more a part of our life. Hence, anything on this platform will reach a wider audience in no time. Thus, making it a simple process of getting the great amount of reach. People are peeping into their smartphones every now and then. The primary reason may be the reach of everything around the globe to them is now through the phones they carry, which they carry almost everywhere. Still the reason for constant update check in mobile is due to the huge revolution of social media in their lives.

    Therefore, we need to search the various options that can be used for promoting our product in a short span of time.

    47 percent of the Americans use Facebook for online shopping. Facebook has a good influence on the purchases. Digital Marketing Training in Chennai conducts the classes with expert trainers and the training is helpful to clear the interview with the top companies.

    The long posts with more than 1,500 words are linked to Facebook and twitter for more likes. The long posts receive 68.1 percent of the tweets and 22.6 percent of Facebook likes.

    77 percent of the buyers like to buy the products where the CEO’s use the social media and the Facebook page of the product helps to share and receive comments regarding the company products and services. There are so many Digital Marketing Training Institutes in Chennai with hi-tech facilities and project-oriented training.

    Social media marketing aids for the branding and for generating more traffic to the website. The Facebook interaction is 30% higher on Sundays than other days of the week. The high traffic time is used by the commercial people to promote their products.

    Video Marketing

    • Video marketing increases 86 percent of conversion.
    • After the 90 seconds, 58 percent of the people stop watching the video and switch to the other view.
    • As per the latest report, 80 percent of viewers watch the video and 20 percent of visitors read the text.

    Mobile Marketing

    • The mobile traffic is 125 percent whereas the desktop traffic is 12 percent. Join the Best Digital Marketing Course in Chennai to gain the knowledge in digital marketing.
    • 74 percent of mobile users search the internet before shopping.
    • Different channels in digital marketing are efficiently used to generate huge leads and improve the conversions in the companies. Information and application of information are very important to promote the product and reach the end customer on their doorstep.

    Digital marketing in India: An overview

    As the world gradually shifts to a digital era, businesses are also evolving their marketing strategies to include digital media. This is where digital marketing comes in.

    Digital marketing is the practice of developing, monitoring, and executing a marketing strategy that utilizes digital technologies to interact with and attract consumers. You will learn the techniques from Digital Marketing Training in Chennai, including search engine optimization (SEO), paid search engine advertising (PPC), email marketing, social media marketing, and content marketing.

    Due to the rise of internet and smartphone usage in India, Digital Marketing has emerged as one of the most efficient methods for connecting with a large number of individuals in a short amount of time.

    It helps businesses target specific audiences with customized messages delivered through various online channels.

    India has the second-largest population of internet users in the world with over 400 million users, and this number is only going to grow in the years to come. This makes India a lucrative market for digital marketers.

    There are many different types of digital marketing techniques that can be used in India. Some of the most popular ones are SEO, SEM, Social Media Marketing, Email Marketing, and Mobile Marketing. Each of these techniques has its own advantages and can be used depending on the needs of the business.

    SEO is one of the most common digital marketing techniques used in India. It is a process of improving the ranking of a website on search engines such as Google. SEM is another technique that is commonly used in India. It is the process of advertising a website or product on search engines. Social Media Marketing is also popular in India. It is the process of using social media platforms such as Facebook, Twitter, and Instagram to promote a product or service. Email Marketing is another effective technique that can be used in India. It is the process of sending promotional emails to potential customers. Mobile Marketing is also becoming increasingly popular in India. It is the process of marketing products or services to people using mobile devices such as smartphones and tablets.

    Digital marketing is a very effective way of reaching out to potential customers in India. By using the right techniques, businesses can connect with more customers and increase their sales. Digital marketing is definitely something that businesses should consider when targeting the Indian market.

    The benefits of a Digital Marketing Course in Chennai are also numerous – it allows for prompt and easy dissemination of information, increased audience interaction, better customer service, and flexible pricing plans.

    Indian digital marketers have already started recognizing the benefits of digital marketing as a mechanism to reach out to their target customers online. Indian businesses realize that digital marketing is not only about reaching the target customers; the message must be sent across so that there is an instant connection with audiences and they become loyal customers.

    The market size for Digital Marketing in India is still at a nascent stage; however, there has been phenomenal growth over the past few years. Today, the industry has seen an influx of many players into this space, offering specialized services catering to different kinds of businesses. Nowadays, marketers have many digital marketing tools to choose from – website optimizer, search engine, web analytics tools, and social media management software.

    Many B2B companies such as Adobe, IBM, General Motors (GM), Dell, etc., use digital marketing to promote their products and services. The Tata Group is another well-known Indian business house leveraging digital channels for brand promotion and customer acquisition; notable examples include the e-commerce venture Tata CLiQ and their online magazine Urban Touch. Other prominent Indian businesses like Hindustan Unilever Limited, Asian Paints Ltd., ITC, Hero MotoCorp Ltd., Maruti Suzuki India Ltd., Mirc Electronics Corporation Ltd., and many more also have come up with digital marketing campaigns to reach out to their customers.

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