Content Writing Course in Bangalore

So, whatever the marketing type is, we need good content to sell our products. Moreover, when it specifically comes to website content, most entrepreneurs deploy content marketing to acquire leads and sales. This is why SEO-based content is very important.

SEO Based Content

SEO-based content is primarily important to guide the customers down the sales funnel. The process in which we guide the customers down the sales funnel is called Customer Journey.

The Customer Journey involves the following steps.

• Awareness
• Consideration
• Decision
• Retention
• Advocacy

1. i) Awareness – The first step is to create awareness. This can be done by posting our content on our social media channels to let our customers know that we deliver our services online also.

1. ii) Consideration – Providing the customers a positive experience through our content is imperative to make them acknowledge and consider our products and services. This is the next step in the Customer Journey where the customers will be visiting our website for the first time and we have to make a quick first impression through our website and content.

1. iii) Decision – Their decision depends on how well we sell our content. Our content has to be sharp and concise but also be able to speak our brand in a precise way.

1. iv) Retention – Once we make them purchase our product our responsibility increases. We have to retain them and make them our customers for life. It is based on the quality of content we deliver through our website.

1. v) Advocacy – Advocacy is nothing but advocating our services through other websites. Sometimes it is done through guest blogging, advertisements, and PPC marketing.

The Content Writing Classes in Bangalore at FITA Academy is a distinguishable training program teaching the clear practices of Content Writing followed in the industry for the students.

The General rules in Writing an SEO based Content

Content Writing is not about writing long paragraphs to convince customers into buying our products. It needs a lot of research work and preparation before we even attempt to actually write the content.

Let us now see the general rules to be followed while writing SEO-based content.

1. Research

1a. Business Goals

1b. Buyer Persona

1c. Search Intent

1d. Keyword Research and SEO

1e. Content Strategy

1f. Topic Research

2. Planning

3. Writing

1. Research – The content we write should be more research-based, which means jotting down the actual facts and information that we find in our research. This type of content creates a more positive impact on our audience and in turn, they acknowledge our authenticity and truthfulness.

1a. Business Goals – Ultimately every business’ goal is to acquire more leads and convert them into sales. Proper and precise content would lead a business into achieving the same. But before that, we need to frame what our business goals are. For example, We should know our target audience and write content for them. If we are selling sports shoes, our main target audience is sportspersons and not the general audience. So we have to tailor content according to their persona and their preferences. This would sell our content and also our products.

1b. Buyer Persona – As we saw above, a buyer persona is about understanding our target audience and their preferences. How can we understand our buyers’ preferences? For example, let’s take the above example. A sportsperson is looking for a pair of shoes on our website. But he leaves our website after a couple of minutes. So it means we don’t have what he is looking for. In this situation, we are missing out on important things like what is the sportsperson’s style, comfortableness, their favorite color, etc? This all constitutes the buyers’ persona. So what should we do in this kind of situation? Mostly to know the buyers’ persona entrepreneurs implement any analytical tools like Google Analytics, etc to understand their customer’s preferences. So when we include that in our writing, we are on the advantageous side of winning our customers.

1c. Search Intent – Understanding the search intent of our users’ queries is also imperative while we deliver content. We are exactly talking about keyword placement. Before paraphrasing the content we need to be aware of our users’ queries/questions for which they have been looking for answers. Placing the correct keywords in our content will add more value and also can be easily searchable by our users.

1d. Keyword Research and SEO – As Content writing is now mostly aligned with SEO, keywords are necessary for reaching out to our audience. With the help of your team or if you are individually running a website, you should do your keyword research so that you can deliver optimized and personalized content for your audience and attract them to your website.

1e. Content Strategy – Content strategy is nothing but preplanning, how and where to deliver your content. For example- what kind of content you are going to write – an article, blog, or a social media post and where are you going to post it – whether on your website, or social media sites. Planning them neatly will win more points for you and can easily acquire more leads.

1f. Topic Research – Above all, topic research is equally important, for your audience to engage with you. So coming with topics that your audience can relate more to, will be a significant factor in winning over your audience.

2. Planning – Planning your tasks beforehand will be easy for you to focus on the big picture, that is acquiring sales. So prepare an excel sheet and list out all your tasks before starting to write your content.

3. Writing – This is where our main task begins. To put out neat content that can be understood by everyone. And if we follow all the steps that have been included here to draft precise SEO-based content we can keep our sales funnel busy.

Join the Content Writing Training in Bangalore at FITA Academy and learn extensively the methods that will enhance the writing skills that capacitate you as a professional Content Writer.