Course Highlights and Why Learn Digital Marketing Course In Bangalore at FITA?
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- Get trained by Industry Experts via Classroom Training at any of the FITA branches near you
- Why Wait? Jump Start your Career by taking the Digital Marketing Training in Bangalore!
Instructor-Led Live Online Training
- Take-up Instructor-led Live Online Training. Get the Recorded Videos of each session.
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- Digital Marketing Overview
- Campaign Goals
- Important Digital Marketing Channels
- Knowing to Develop Digital Marketing plan
- Digital Marketing vs Traditional Marketing
- Introduction for Search Engines
- What is Crawling
- What do you mean by Indexing
- Other Search Engines vs Google
- Paid ADS vs SEO
- White Hat, Grey Hat, and Black Hat SEO
- Deep research on potential keywords
- Google keyword and Planner tool
- Searching other keywords from Google Auto detection
- Finalization of Money keywords
- Basic of HTML
- Significant HTML Tags
- META Desc, Title, H1
- Keyword Prominence
- Keyword Density
- Content Optimization
- Content Freshness and Uniqueness
- Quality of Content
- Image optimization
- URL Length
- URL Structure
- Page Speed Analysis
- 301 Redirects
- Robots. TXT
- Internal Linking
- Significant Schemas to be implemented
- Google PageRank
- Indicators measurements like PA and DA
- Adding the Moz Bar Chrome Extension
- Importance of Backlinks
- Techniques of Backlinks
- Social BookMarking
- Forum Participation
- Web 2.0
- Article Submission
- Blog Commenting
- Video Submission
- Press Release
- Guest Posting Blog
- Answering sites
- Social Media websites
- Industry Roundup
- Audio Sharing Sites
- Business Listing Websites
- Do-Follow Links
- Link Wheel
- Referral Links
- Link Exchange
- Link Juice
- Link Pyramid
- No-Follow Links
- Panda Algorithm
- Caffeine Algorithm
- Penguin Algorithm
- Page Layout Algorithm
- EMD Algorithm
- Page Layout Algorithm
- Core Algorithm
- Mobile-Friendly Algorithm
- Other Recent Algorithm
- Introduction to Blogs
- Creation of Blogs
- Attracting the Visitors
- Knowing and choosing the right topics to post
- Periodic Posting
- Creating the Original Content
- Knowing the Content Marketing Strategy
- Developing the Content Marketing Plan
- Deriving the Specific Audience
- Competitor Analysis Tools like SEMRush, AHREFS, and SEOProfiler
- Competitor Links
- Competitor Traffic Analysis
- Detailed understanding of AHREFS or other equivalent tools.
- In Detail On-Page SEO Audit
- Page Speed Audit
- Content Duplication
- Console Warnings and Errors
- Google Penalty Check
- Ranker Tracker Tools
- Website Audit Tools
- Keyword Research Tools
- ON-Page Optimization Tools
- Backline Research tools
- Content Creation Tools
- Creation of Google Listings
- Creation of Citations
- Periodic Posting of updates and their importance
- Handling the Negative Reviews
- Organic Performance
- Top Search Queries
- Important Performance Metrics
- Impressions, CTR, and Clicks
- Top Pages
- Use of Various filters
- Structured Data
- Coverage issue
- URL Inspection
- Mobile Usability
- Site Maps
- Logos, BreadCrumbs, and FAQS
- Security Issues
- Manual Action
- Legacy Reports and Tools
- Google Analytics Setup and User Analysis
- Choosing Keywords
- Creating Campaigns
- Images Ad
- Video Ad
- Texted Ad
- Animated Ad
- YouTube Marketing
- Creation of a PPC Campaign
- Quality Score
- Ad Rank
- Ad Groups
- Creation of Text Ads
- PPC Budgeting
- Negative Keywords
- Bid Management
- Extension SetUp
- Optimization of PPC Campaign
- Measuring the Key Metrics
- Placement Targeting
- Interest Targeting
- Contextual Targeting
- Topics Targeting
- Dynamic Remarketing
- Standard Remarketing
- Remarketing lists for the search ads
- Email Marketing
- Video Marketing
- Video Optimization Introduction
- Creator Studio
- Video Platforms
- Creating Videos
- Youtube Channel
- Video optimization at an advanced level
- Youtube Analytics
- Best Practices
- SMS Marketing
- App Store Optimization
- Paid ads and Targeting Mobile
- Differences between Mobile Marketing and Web
- Responsive Websites
- Mobile Websites
- Creation of a Mobile Process: Hybrid Apps Overview and Native
- Installation of Whatsapp Business
- Auto Messages
- Identifying the Vendors
- Promotional vs Transactional SMS
- Creation of Channel
- Finding Video Keywords
- Optimization of Video Title
- Optimization of Tag
- Creation of Catchy Thumbnail
- Description Hashtag
- Subscriber Link Optimization
- Youtube monetization
- Group Participation
- Event Creation
- Insight Reports
- Optimizing post with HashTags
- Creation of Social Media Profile and Twitter, Instagram, LinkedIn, and FB
- Various channels of Social Media
- Facebook Marketing
- Twitter Marketing
- LinkedIn Marketing
- Instagram Marketing
- Growing Social Media Channels
- Facebook Page Optimization
- Facebook business manager and creation
- Campaign creation - Video, Event Promotion, Lead Generation, Post Reach increasing App store, and Pages like Ad
- Setup of Audience
- Creative Ad posting
- Bidding and Budgeting strategy
- Optimization of Instagram Business Profile
- Creation of Instagram Content Strategy
- Influencer of Instagram Marketing
- Bidding and Budgeting Strategy
- Instagram Paid Marketing in stories and feeds
- Optimization of the Linkedin company page
- LinkedIn Ads- Search, Image, InMail, Retargeting Ads, and Job Postings
- Bidding and Budgeting Strategy
- Twitter Marketing for the Reach of Brand
- Twitter followers
- Instream video ads
- App installations
- Retargeting the audience
- Bidding and Budgeting Strategy
- How does Email Marketing functions?
- Types of Email Marketing
- Opt-in Email Marketing
- Account setup for Email Marketing
- List Setup and Web Form
- Email Broadcast creation
- Auto Responders for setup
- Optimization of the increase inbox percentage
- Choosing the top email marketing tool such as Mailchimp
- Google AdWords Certification
- Hubspot Certification
- Google Analytics Certification
- Youtube Certification
- Facebook Ad certification
- AD Setup of Quora
- Audience Targeting
- Contextual Targeting
- Promotion of Answer
- Questions Training
- Audience Targeting
- Understanding what is Tik Tok
- Knowing more about the followers and likes
- Understanding the need for TikTok Ad
- Creating Campaign
- Placement Targeting - Helo App, Vigo, and Tiktok
- Audience Targeting - Interest and Retargeting
- Bidding and Strategy
- Web Technologies
- Knowing Terminologies
- Domain Hosting and Registration
- Knowing HTML
- Installation of WordPress
- User Administration
- Setup of Website using WordPress
- Paid theme vs Free theme
- Selection of theme process
- Installing themes
- Changing themes
- Activating and Preview themes
- Knowing Lead Generation methods
- Becoming familiar with the landing pages
- Website vs Landing Pages
- A/B test for better lead generation
- Mastering the lead funnel
- Nurturing the lead process
- Practical classes of CRM for lead management
- Adsense policy
- Being approved by Google
- Best Practices followed in the AdSense Code Generation
- integrating the code for your blog
- Earning money through Adsense
- Improving the CTR
- Knowing about the Affiliate Marketing
- Affiliate Marketing Portals
- Legal Policies
- Gaining the approval
- Tracking the Affiliate Codes
- Tools that are required for ORM
- SWOT analysis for ORM
- Brand conversation on listening
- Devising the ORM
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- Tutors at FITA Fervently believe in the Blended-Method of Training the students.
- Digital Marketing Trainers in Bangalore at FITA train the students with real-life case studies and projects. Hence, helping the students to have the necessary knowledge of the practical situations.
- Digital Marketing Trainers are Industrial Experts who possess 12+ years of experience in the Marketing field.
- Hand-picked working professionals from the Digital Marketing community to provide recent and relevant knowledge of the marketing tactics.
- Mentors provide Corporate Training to the students in Bangalore at FITA.
- Digital Marketing Trainers widens the knowledge of the students by training them with Industry-relevant skills.
- Trainers provide one to one mentorship for the students.
- Trainers help the students in building the resume boost their knowledge by providing useful Interview tips.
Real-Time Experts as Trainers
At FITA, You will Learn from the Experts from industry who are Passionate in sharing their Knowledge with Learners. Get Personally Mentored by the Experts.
Get an Opportunity to work in Real-time Projects that will give you a Deep Experience. Showcase your Project Experience & Increase your chance of getting Hired!
Get Certified by FITA. Also, get Equipped to Clear Global Certifications. 72% FITA Students appear for Global Certifications and 100% of them Clear it.
At FITA, Course Fee is not only Affordable, but you have the option to pay it in Installments. Quality Training at an Affordable Price is our Motto.
At FITA, you get Ultimate Flexibility. Classroom or Online Training? Early morning or Late evenings? Weekdays or Weekends? Regular Pace or Fast Track? - Pick whatever suits you the Best.
Tie-up & MOU with more than 1000+ Small & Medium Companies to Support you with Opportunities to Kick-Start & Step-up your Career.
Digital Marketing Certification Training in Bangalore
About Digital Marketing Certification Training in Bangalore at FITA
Digital Marketing Certification Training in Bangalore
Digital Marketing Course Certification is the authentic accreditation that clearly states the efficiency of a person who has acquired the knowledge related to Digital marketing. It mentions that the candidate is capable of performing link building activities, optimization of SEO techniques, and has proficient knowledge of different marketing platforms such as Search Engine Marketing, Social Media Marketing, Email Marketing, and Video Marketing. Besides, having this certificate on the resume at the time of the Interview creates a good impact on yourself and the chances of being prioritized could be high.
Digital Marketing Certification Course in Bangalore at FITA provides training to the freshers and the working professionals for enriching their knowledge in marketing with certification. Digital Marketing Training in Bangalore at FITA is provided by Trainers with more than 12+ years of experience in the Digital Marketing field and they provide in-depth knowledge of the marketing strategies.
Other useful Certifications
As we all know Digital Marketing has tremendous scope in the market. To cope up with the changing trends in Digital Marketing, it is mandatory for one to keep updated themselves with the necessary skill sets. One can excel in the Digital Marketing field by taking up other certification courses that are offered by Google. Digital Marketing Mentors at FITA aid the students with the necessary guidance to complete the certification course successfully.
Numerous Digital Marketing Course Certificates are available online today, out of which many are free certifications for marketers who wish to step ahead in their careers. To qualify yourself as a professional candidate having a certification gives the edge to the recruiters who are seeking talent.
Listed below are the top 7 Certifications that are to be taken by Digital Marketing candidates to excel in their careers.
- Google Ads Certification
- Google Analytics Certification
- Facebook Ad Certification
- YouTube Certification
- Twitter Flight School Certification
- Bings Ad Certification
- HubSpot Content Marketing Certification
Google Ads Certification:
Google Ads has a prominent place in the Digital Space. It has become the most effective way for organizations to boost their marketing investment. It is stated that at least 65% of the people click on the Google ads, while they do their online shopping or during the surfing. Also, businesses make a bounty amount of revenue by spending on Google AdWords.
To become a certified Google AdWord professional, one must pass the two levels of AdWords certification exams. This exam consists of the basics of AdWords Fundamentals and they are,
- Search Advertising
- Mobile Advertising
- Display Advertising
- Video Advertising
- Shopping Advertising
Besides, to clear this exam you would be tested on the basic concepts such as campaign setup, measurement, the value proposition of online marketing, and optimization. On gaining the Google AdWords certification it states that the person has the required knowledge in Google AdWords and that candidate can work efficiently using the Google Ad words.
Note: This certificate is valid for one year and if one fails the exam, they can take the retest option after one week. This certification could be done free of cost.
Google Analytics Certification:
This is the most used tool among marketers to measure the traffic of the website. This is a simple and powerful tool for both beginners and advanced users. Once you have been certified with Google Analytics you can effectively use your skills in the organization and also help others in using this tool. Study materials are completely provided by Google.
Note: This exam is also free of cost. Also, if you fail in this exam you can enroll for the retest after one week from the date of commencement of the exam. Digital Marketing Course in Bangalore at FITA provides a comprehensive mentorship for the students by professionals to help them clear the certifications that are conducted by Google.
Facebook Ad Certification:
This form of advertisement is one of the effective methods for organizations to reach out to the targeted audience and create awareness. To make yourself a unique professional in the field of Digital Marketing, one can undergo this certification exam and qualify themselves as a unique candidate. This certification program offers two types of certification levels and they are,
- Facebook Certified Planning Professional
- Facebook Certified Buying Professional
Various certifications are offered by Facebook but these two certifications are primarily suitable for the Digital Marketing candidates who manage and work for the Facebook Pages and Advertising in a company.
Facebook Certified Planning Professional: It is given to the candidates who are competent in devising a successful plan on the advertising campaign on Facebook. It also certifies that the person has a high level of competency in handling the Facebook pages, using the audience feedback, knowing Facebook’s measurement solution, and targeting the audiences for gaining the maximum impact.
Facebook Certified Buying Professional: It is awarded to the efficient candidates who can purchase Facebook Advertising for gaining the maximum campaign impact and developing the performance and delivering the ad auction, reporting, meeting the key performance indicators, understanding the Facebook SDK and Pixels also, able to use the consumer insights and troubleshoot the ad issues.
Note: All these certifications are valid only for one year and each has two exams in it. One can choose the exam order in whichever order they prefer. But, Facebook has some prescribed orders to take these exams on their website. Also, it provides Facebook’s Blueprint Certification that provides the credentials of advanced-level competency with Facebook’s Services and Products.
This is the 2nd largest Search Engine in the world. It processes above 3 billion searches in a month and hundreds of videos are uploaded every minute. It is stated that 80% of marketers make use of visual tools for Social Media Marketing. The visual form of marketing is the most effective form of marketing and the easiest way to keep your customers engaged with your products. The attribute of creating a quality and content-derived video is the most sought after skill in the year 2020.
This certification is provided for the candidates who are committed to learning how to use the platform. The Tutorial is provided by the latest practices with advanced and Industry-level tools. It has three different courses that one can choose from and they include,
- Channel Growth
- Content Ownership
- Asset Monetization.
Note: The YouTube Certification exam is valid for 18 months from the date on which you have passed the exam. Also, this exam is free of cost.
Twitter Flight School Certification:
With more than 330 million users across the world uses Twitter on average. This is also one of the important platforms to promote a business. It has different certifications and they are,
- Marketing Leadership Program
- Executive Leadership course
The Marketing Leadership Program certification is primarily suitable for those who want to explore wider business opportunities on the Social Network. An Executive Leadership course is designed for those who are looking to develop or promote their brand. This program provides the users with the best practices and practical scenarios to understand the marketers to develop their business in the digital platform.
Note: One can simply log in to Twitter Account to learn any of the courses. Marketing leadership Program duration is 60 minutes in total and the Executive Leadership course duration is 15 minutes. Both of these certifications can be done at free of costs. Digital Marketing Training in Bangalore at FITA helps the students to complete other useful certification exams under professional guidance.
Bings Ad Certification: Though this is not the biggest search engine when compared to Google and YoutTube. But, Bing does occupy an important value for some of the online marketers. It saw huge growth during its acquisition of Yahoo. Also, during the integration abilities with the Digital Marketing tools of Microsoft. This program teaches the candidates to maximize the ROI while advertising on a platform. There is no specific duration for completing the course. You have an enormous time to complete this course.
Note: This exam is also free of cost. To clear this exam one must have a total score of 80% or more.
HubSpot Content Marketing Certification:
Content is the pillar of Digital Marketing. Content is termed as the King of Digital Marketing. Most of the organizations prefer marketers with good writing and communications skills. Also, it has become mandatory for marketers to have a good command over English. HubSpot’s Content Marketing course covers various aspects like content creation framework, storytelling, content repurposing, content ideation, and content promotion. This is a course that is preferable for candidates who aspire to be Content Marketers and know the need for content marketing to increase the ROI.
Note: The time duration of this course is 4 hours and it can be done free of cost. Also, all the programs that are offered by HubSpot are free and it covers all the areas of the Digital Marketing field.
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Job Opportunities After Completing Digital Marketing Training in Bangalore
Digital Marketing occupies a mainstream position when it comes to career advancement. With the persistent increase in the number of Internet users, businesses today have a voluminous opportunity to influence the customers 24/7 through different digital mediums and thus earn income through the conveniences of few clicks.
Flourishing Industry with Greater scope:
Internet usage among the consumers is surging and digitalization of the businesses has become a necessity and it is unavoidable. Companies of all types irrespective of the size are constantly seeking for the professionals who are capable of representing brands creatively across different Social Media Platforms. Also, they expect that they should keep the customers engaged with the business constantly. Going forward there is not going to be a practice of traditional marketing to promote business. Everyone is going to rely on the Digital form of marketing. So choosing a career in Digital Marketing is going to be promising and prospering for those who opted it.
Currently, in India, there are about 500 million Internet users based on the report submitted by the IAMAI, which is almost 40% of the complete Indian Population. Also, it is predicted that at least 700 million would start using the Internet by 2020. Since the people of rural India can also get access to the Internet easily. Just a thought, when is the last time do you remember focusing on advertisements in the newspaper or the advertisement in the Televisions by not switching the channels? Well, it is difficult to answer as we could see a radical shift among the people and the means through which they obtain the information. Today most people obtain information through laptops and mobile phones. To cohere with the above statement, as per the data released by the recent statistics today more than 104 core people use the Mobile Phone in India. Also, 250+ million people in India use Facebook or other forms of Social Media Websites. These facts have created the prevailing needs for Digital Businesses to create huge demand for the professionals who are acquainted with the Digital Marketing skills and knowledge. Join Digital Marketing Course in Bangalore at FITA and master the course efficiently under the professional mentors and enhance your career opportunities.
Reasons to choose Digital Marketing as a career
One can kick-start their professional life by pursuing a career in the Digital Marketing field. The best part of beginning a career in this field is that you don’t need a specific degree or skill sets to pursue this course. One can enroll for the Digital Marketing Training in Bangalore at FITA and understand the concepts of the course professionally under expert guidance with certification. And this certification opens the gate to travel towards a successful career path. Listed below are the major reasons to choose or begin a career in the Digital Marketing field.
To make it direct, the demand and supply for the Digital Marketing professionals are not equal in the graph. As the need for the supply of Digital Marketing professionals is simply inflating to a great extent. Besides, in the Digital Marketing field, one has multiple career options to choose and they have equal opportunities for growth and promotion in all the career options that one has opted for. One who consistently enriches their knowledge about the latest updates and skills can travel the rewarding path of the Digital Marketing field. Digital Marketing Training in Bangalore at FITA paves the way for rewarding career opportunities to the students by training them with the market-relevant tools and techniques.
If you are a person who has more creative skills and wishes to do something creative, then any profile in the Digital Marketing field is going to be of benefit to you. Also, any profile in this field gives the opportunity to be flexible and try different methods or techniques in their process. One can be an SEO Specialists, Content Marketer, or Email Marketer everyone has the responsibility of being imaginative and adhere to the current trends in the industry to achieve the company goals.
Having seen the reasons to choose a career in the Digital Marketing field let us now see the general hierarchy of the Digital Marketing Team in any organization.
Various Designations that are offered in a Digital Marketing field
Mentioned below are some of the job profiles that are offered in an organization on completing the Digital Marketing Course
- Copy Writers
- CRM Manager
- SEO Analyst
- Content Writers
- Analytics Manager
- E-Commerce Manager
- SEM Analyst
- Email Marketing Manager
- Conversion Rate Optimizer
- Digital Marketing Manager
- Content Marketing Manager
- Inbound Marketing Manager
- Digital Agency / Account Director
- Social Media Marketing Experts/Specialists
These professionals are expected to be hired by companies ranging from small to large scale businesses. Also, almost all businesses, including government agencies have now adopted the method of Digital Marketing to promote their business. This is the right time to begin a career in the Digital Marketing field and also for experienced professionals to broaden their career prospects.
Remuneration and Packages
Mostly the Salary and Packages differ according to the type of organization you step into and the role you are offered for. Given below is the table that provides the average package for various roles in an organization. Given details about the packages are gathered from PayScale.com
|Roles||Salary in Rupees|
|SEO Analyst||2.5 lakhs to 5 lakhs|
|SEO Manager||3 lakhs to 7 lakhs|
|PPC Expert/SEM||3 lakhs to 7 lakhs|
|Social Media Manager||3.5 lakhs to 7 lakhs|
|Digital Marketing Manager||4 lakhs to 10 lakhs|
Join Digital Marketing Training in Bangalore at FITA and learn the Digital Marketing concepts with Industry-relevant tools and widen your career aspects.
Just mastering the concepts of Digital Marketing may not help you during the time of Interview. A candidate must have the relevant knowledge of what are the types of questions that would be put forth to them and what are the apt answers for those questions. Listed below are some of the common Digital Marketing Interview Questions and Answers that are asked to the freshers and experienced candidates.
Do you know some of the useful Digital Marketing Tools?
- Google Webmaster
- Keyword Discovery
- XML Sitemap Generator
- Alexa Ranking
- Google Analytics
- Crazy Egg Heatmaps
- Favicon Generator
- Google Trends
List some of the main areas where optimization of websites is done using keywords?
- Keyword insertion in a website title and Description
- Keywords in the web page content
- Keyword insertion in the meta tag
- Keywords in the headlines
List some of the traits which lead to a bad link?
- Low traffic
- A website that is penalized
- Poor authorization of the website
- Spam link
What are Search Engines?
A class of programs, which is used in finding specific information through the World Wide Web.
List Some of the Google Ads Ad extensions used?
- Call extensions
- App extension
- Callout Extension
- Promote extension
- Affiliate location extension
- Structured snippet extension
- Sitelink extension.
- Lead Form Extension
- Location Extension
- Price Extension
For more Digital Marketing Interview Questions and Answers, access to the link given below.
Roles and Skills of various Digital Marketing Professionals
The titles that are mentioned below are the most demanded job profiles in the field of Digital Marketing. Detailed Description of the roles and required skills are also mentioned below.
- Digital Marketing Manager
- SEO and SEM Specialist
- Content Strategist / Managers
- Social Media Executive
- Inbound Marketing Manager
- Graphic Designer
- Email Marketing Specialist
- Web Designer/ Web Developer
- Advertising Expert
- User Experience Designer
Digital Marketing Manager:
Role- The Digital Marketing Manager has a critical role in any Digital Marketing company. The Manager should constantly monitor and oversee the designs implemented in the process. The Manager should be responsible for creating the timeline, setting goals, handling the budgets, and creating layouts for the projects. Many companies these days are in the hunt for Digital Marketing Manager who would efficiently handle the team and the projects. Also, companies are looking for professionals with at least 5 years of experience in this field.
Skills: Expert knowledge about Digital Marketing Strategies. Attributes such as excellent collaborative, communicative and organizational skills are excepted. If the Manager knows Web Development programming language then it would be of additional benefits.
SEO and SEM Specialist
Role-For getting the maximum traffic to the websites, every business should rank high on the search engine result page. Digital Marketing Businesses primarily function based on SEO activities. Search Engine Algorithms constantly keep changing. The Search Engine Optimization Specialists and the Search Engine Marketing Specialists must identify the changes and create content accordingly to ensure that the company’s website to rank higher in the results and reach to the targeted audiences easily. This role also includes other works like bid management, analyzing, Keyword research, and ad copies. After years of experience, one can also work as a Freelancer in this field. SEO Course in Bangalore at FITA helps the candidates to acquire the relevant knowledge of the SEO Techniques and practices in the industry under the mentorship of working professionals.
Skills: Knowledge of SEO tools like MOZ, SemRush, and Google Analytics. Demonstrable knowledge of the SEO Techniques with Good Communication skills. Also, the person should be self-motivated enough and try different aspects to bring the company’s website first in the search results.
Content Strategist / Managers:
Role- These professionals are responsible for tailoring the content according to the objective of the company and the targeted audience. The Content Strategist or the Managers decide on what the writers to produce content about. Also, the role of the Content Manager and strategist persistently involves the process of proofreading, editing, and publishing content. The Content Manager is held responsible for publishing and maintaining the quality of the content on the website. Also, the Content Writers of the Digital Marketing Team has an important role in ranking the websites. Numerous companies in the market are in desperate need of good content writers.
Skills: To qualify yourself as a good content writer it is not mandatory to have specific degrees. Even if you are a Self Blogger with good command over English can become a writer. Knowledge of Web Publications. If you have the knowledge of Word press and other content writing tools it would be an additional benefit to you.
Social Media Executive:
Role-This is the most preferred job among many youngsters today. As most of the businesses are now actively present in Social Media and these companies need Social Media Executives who can handle all their social media accounts efficiently. Usually, the role of the Social Media Executive includes creating posts and that attracts a large number of consumers. A Social Media Executive should have creativity and thinking skills. Also, these people act as the messenger between the consumers and the company. Social Media Executives help in communicating with the customer across different platforms.
Skills: A better understanding of Google Analytics. Proficient knowledge of different social media platforms such as Facebook, Instagram, Twitter, Quora, and LinkedIn. Able to work efficiently with the Engagement metrics.
Inbound Marketing Manager:
Role-Some Companies seek for Inbound Marketing Manager while some don’t. One may be expertise in Marketing already. But the processes have turned online and digital now. So one must enhance their knowledge according to the growing changes. The primary function of the Inbound Marketer includes monitoring the Drip Marketing campaign and handling the sales funnel. The primary motive of the Inbound manager is that they should invite more customers and create strategies accordingly.
Skills: Excellent understanding of the SEO techniques. Demonstrable knowledge of HTML/CSS and Adobe Creative suite. Should be able to cope with the organization’s requirement and possess good organizational skills.
Role- The Graphic Designer should incorporate the required changes that are put forth by the management and the clients. The Designer should be able to create effective and attractive designs. Also, the Graphic Designer should review the designs before publishing them.
When you have good designing skills and have sufficient knowledge about different Graphic tools then you are the most demanded person in the field of Digital Marketing. When the Social Media Executive has the ideations for designs then the immediate person they would approach is the Graphic Designer. Most of the companies hire graphic designers these days to make their posts and ideas presentable and good looking in the Social Media sites. Presently, we could see a huge demand for this position.
Skills: Proficient knowledge of design tools such as Illustrator or InDesign, Quarkxpress, and Photoshop. Should possess the attributes of creativity and innovative skills.
Email Marketing Specialist:
Role- An Email Marketing Specialist is responsible for launching and creating Email Campaigns. The marketer should handle the database of the customers and inform them about the various lists. Email Marketing Specialists should have strong editing and writing skills. Specifically, that person should excel in persuasive writing.
Skills: A better understanding of SEO practices and Google Analytics. Familiar with Database and Analytics tools. Proficient writing skills.
Web Designer/ Web Developer:
Role- These professionals also have a crucial role in the Digital Marketing Team. Most often you would have come across amazing websites over the Internet because of the efforts of Web Developers and Web Designers. They both are jointly responsible for handling the designs, coding and modifying it. They are responsible for making user-friendly and appealing websites. Also, Web Designers and Developers should rely on guideline standards and content standards. They should also be adaptable to work with various Content Management Systems.
Role- Google and Facebook ads are something that every business depends on to get the leads to their website. To excel in this profile it is mandatory that one should be an expert in it. As this is a competitive platform. One can apply for this job only when they are experienced in this field. Since you would be held responsible for preparing the budget, strategy, and allocation for every type of ad.
Skills: Knowledge of Google Ad and Account Management. A better understanding of Google Analytics. Experience working in the following Google Apps, NetSuite, and Basecamp. Most of the companies would seek employees who at least have two years of experience in the Digital Agency field.
User Experience Designer:
Role- These professionals are also demanded in the field of Digital Marketing. The UX Designers are not only required to have the backgrounds in the design and technology but they should closely monitor human behavior. These Developers should develop products, apps, and websites in the way they could encourage the consumers to practice with the purchases. These Developers are expected to operate in the motto of achieving the sales goal, lead generation, and customer retention rates. Also, these developers should create prototypes and wireframes for customer needs. The UX Designers should help the company to stay ahead by implementing attractive UI Designs.
Digital Marketing Training in BTM at FITA helps the students with a holistic curriculum of the Digital Marketing concepts and techniques and they train the students to acquire the necessary skill sets that are required in a professional environment.
Have Queries? Talk to our Career Counselor
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Digital Marketing Frequently Asked Question (FAQ)
- The Digital Marketing Course in Bangalore at FITA is designed by industry leaders with more than 12+ years of experience in the Digital Marketing Platforms.
- FITA trains the students with a blended method of learning and this makes the students understand the concepts easily and apply them as well.
- Extensive coverage of Digital Marketing Course in Bangalore at FITA
- 60+ hours of Digital Marketing Training in Bangalore at FITA.
- Above 20,000+ students trust FITA.
- Students are trained with Industry-relevant tools.
- An Affordable Fee Structure for the Students and Working professionals as well.
- Flexible Batch timing for the students and the working professionals as well.
- We provide smart classrooms with unlimited lab usage for the students.
- Professional Digital Marketing Training in Bangalore at FITA with certification.
- FITA is proud to state that we have tie-ups with more than 600+ small, medium and large scale companies. Most of the companies have a job opening for the Digital Marketing Executive, Seo Analysts.
- FITA has a Dedicated Placement Portal to support the students.
- FITA helps the students with mock interviews and group discussions and trains them professionally to take an interview.
- FITA institution was set up in the year 2012 by a group of IT veterans to provide world-class IT Training. We have been actively present in the training field for more than a decade.
- We have trained more than 2000+ students till now and it includes the headcount of working professionals as well.
- We provide maximum individual attention to the students. The Digital Marketing batch size is optimized for 5 - 6 members per batch. The batch size has been reduced to clear the doubts of the students in complex topics clearly with tutors.
- FITA provides the necessary practical training to students with many Industry case studies and real-time projects.
Digital Marketing is just marketing that is done by using Digital tools such as Google, Facebook, LinkedIn, Twitter, Instagram Quora, and Twitter to communicate or connect with targeted customers. Hence, Digital Marketing is, therefore, communicating or promoting the value of the business to the customers using Digital tools. There was a time where the businesses completely relied on traditional marketing mediums like newspapers, television, radio, billboards, direct mails, magazines and any form of print. Whereas now on the other hand, Digital Marketing encompasses the Digital channels Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Marketing or Email Marketing, and Video Marketing. Presently, the Organizations from small to large and Entrepreneurs, everybody depends on the Digital Marketing platform to promote their business. It is because when compared to the traditional way of marketing on average it is most cost-efficient, effective, and permits us to monitor, analyze, test and measure at a rapid pace.
Based on the consumer media consumption trends that persist to shift significantly from traditional marketing towards more Digital Content it is estimated that there would be a time in the future that we would no longer refer to it as the Digital Marketing but rather term it as marketing. Join Digital Marketing Course in Bangalore at FITA and learn the tactics of marketing under the guidance of experienced tutors with certification.
What you will gain from the Digital Marketing Course in Bangalore at FITA?
Pre-Requisites and Eligibility Criteria to learn the Digital Marketing Course
Pre-Requisites: There are no prerequisites to learn this course. Anybody who wishes to begin their career in the Digital Marketing field can opt for this course. A basic understanding of computer handling is recommended.
Any fresher who desires to pursue their career in the marketing field could opt for this course. This is also an ideal course for the following professionals,
Digital Marketing Training in Bangalore at FITA provides a holistic understanding of the Digital Marketing concepts under the guidance of working professionals.
Significance of taking Digital Marketing Course in Bangalore at FITA
Online marketing is a boon for every business as it encourages small-scale industry enormously. Hence, this is an appropriate time to join Digital Marketing Courses in Bangalore at FITA.
The marketing field has undergone inevitable changes in recent years. The importance of online marketing is having a great value due to its necessity in the promotion of any product. It has made the part of the promotion for a product or company just a touch away.
The prime focus of this course is to promote a business on the digital platform. Our curriculum is designed in such a way that even a student who is blank about Best Digital Marketing Institute in Bangalore will get expertise once the course is completed.
It is IoT, which has revolutionized the marketing sector. At FITA, our faculties train our students from the basics to the advanced level skills in the Digital Marketing Training in Bangalore.
FITA has been a game-changer for many candidates after pursuing Best Digital Marketing Courses in Bangalore. We provide training to our students based on world standards. Our students will get the best coordinator who will assist you to get through the various interview procedures.
The impact of online marketing is massive in terms of revenue generation hence taking up Digital Marketing Training in Bangalore will be a perfect choice. Our trainers provide equal importance to both practical and theoretical sessions, which will enable you to face the real-time issues.
We ensure all the doubts are cleared on the spot for every individual. Both experts and students who are trained by our faculties categorize FITA as the best Digital Marketing Institute in Bangalore.
Major Components of Digital Marketing
The continuous decline of Traditional Marketing paved the way for the new Era of Digital Marketing. The Digital Marketing Platform has now turned out to be an effective way of promoting business. With the emergence of Digital Media, businesses now began to communicate with each other and customers efficiently in many new ways. Digital Marketing eliminated passive participation and opened the gates for consumers to participate in the conversation and exchange thoughts and ideas. Also, they can communicate with the customers directly without any intervention. Besides, Digital Marketing helps businesses to check and run different marketing campaigns and strategies. It is one of the best ways to optimize the cost of investment and see more return on investment. With the implementation of Digital Marketing in businesses, a business can create brand awareness and reach out to a wide number of customers across the world. These things can be achieved with the major components of Digital Marketing. Given below are the major components of Digital Marketing.
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Video Marketing
- Affiliate Marketing
Search Engine Optimization:
This is the basic or foundation element for achieving success in Digital Marketing. It is the practice by which the SEO Analysts increases the quantity and quality traffic to the Web sites through organic searches. To have a better understanding of SEO let us look into briefly the above definition.
Quantity of traffic: The Quantity of traffic to the website can be achieved if the website has the right people clicking on the (SERPs) Search Engine Result Pages. The primary aim of SEO is to create more traffic to the Website and make it rank higher in the page results.
Quality of traffic: The quality of the traffic can be achieved only through the relevant keywords used, quality of the content produced on the website, forms submission, calculating the bounce and lead conversion rates also the engagement of the sites. These factors are to take into consideration while deriving at the quality of the content.
Methods to check the quality of traffic to the websites
Relevant KeyWords: One should be careful in choosing the correct keywords for the web pages, meta descriptions, headings, images, and content that leads to more traffic to the website. Also, the keywords should consist of Long and Short key tail words in it. The keywords should also be modified according to the geographic locations and specific industries.
Bounce Rate: This measures the total number of people who visited your site but who left immediately. The visitors leave the websites immediately because they don’t find your website engaging enough. There are also other reasons for this. It is because some people just visit your website to gather only specific information.
Lead Conversion Rates: Most of the Marketers and SEO Analysts focus on deriving at the qualified lead for the websites. When a website publishes increased call-to-action buttons and the persona-aligned content it would help in increasing the conversion rate and optimization.
Form Submission: A good website should have forms of submission in it. When you have the forms on the Website you can collect more emails and names which are required for the Sales team. A good form should identify the personal detail. When you begin to build the new leads, verify how many leads that you collected fit into the criteria of your needs by the details provided in the form. These are some of the means to increase the quality of traffic to websites.
Engagement of the Sites: Engagement of the sites also occupies a significant position in the SEO techniques. Here they calculate how long a person stays on your website. What does the person click on to do the research? Also, what are the options they primarily click on your website? SEO Training in Bangalore at FITA helps the students to understand the SEO Practices and ways to increase the traffic to the website under professional guidance.
Organic Searches: This is the form of traffic where the businesses need not pay for the traffic. This is the best form of creating traffic to the website. It is also known as natural search. Businesses can be greatly benefitted if they can perform the Organic Searches efficiently. Also, it is the easiest way to reach more customers at free of cost. Unlike PPC the Organic Search Results can easily convert the visitors into customers. But, the results in the organic search results can not be achieved overnight. It requires lots of patience, consistency and time. SEO Training in Chennai at FITA trains the students efficiently on the SEO practices and makes them understand how to rank a website higher through organic searches.
Search Engine Marketing:
This is also one of the effective ways to grow business. It is one of the strategies to increase the visibility of the website. Search Engine Marketing is also known as Pay Per Click. It has other names such as Paid Search Ads, Pay Per Call and Cost Per Click. SEM is presently important because of the rapid increase of online businesses and it helps to reach the customers at the right time. Businesses can achieve the results easily through Search Engine Marketing campaigns. Search Engine Marketing assists businesses in gaining recognition in the online market on purchasing ads on different search engines like Google, Bing, and Yahoo. Generally, the SEM consists of Paid Advertising and SEO. Where SEO is the practice by which the businesses earn traffic through free listings or unpaid searches. But Paid Advertising deals with deriving traffic through the paid search listings. This method is deemed to be the best way to reach the customers easily with the cost acquisition techniques and increasing the rank in the SERPs. Also, few things have to be followed in the SEM operations and they are,
- Knowing well about the targeted audience.
- Setting Realistic Goals for different Ad Campaigns.
- Selecting the Right keywords.
- Placing those selected keywords in the correct and focused ad groups and campaigns.
- Creating visually delightful advertisements.
- Diverting the traffic to the landing page and which helps to deliver the correct information and optimize the content. Digital Marketing Training in Bangalore at FITA trains the students about the SEM concepts and its techniques holistically with certification.
Social Media Marketing:
This form of marketing uses social media platforms for connecting with the audiences to build the brand, derive website traffic and increase sales. It involves the processes of publishing the content on social media, engaging and listening to the followers and also analyzing the results. SMM is about meeting the specific customer and audience where they socially interact with your brand and other brands as well. The various Social Media Platforms include Facebook, Instagram, Snapchat, LinkedIn, Twitter, Youtube, and Pinterest.
Initially, Social Media began with publishing. Later businesses shared their content on social media platforms for generating traffic for their websites.
Businesses now make use of Social Media in endless ways. They use businesses for the following reasons,
- Social Media Engagement and Listening: To know the customer’s opinions about their brands like responses and their conversations about products and services.
- Social Media Analytics: A business that wants to analyze how it performs on social media, how it engages the customers, and sales using the analytics tools.
- Social Media Advertising: Businesses that primarily focus on reaching the targeted audiences and their performance on the scale that would focus on the social media ads that are high in the running. Social Media Marketing is one of the incredible ways to create traffic to your websites and to increase the growth of the business.
In Simple terms, Email Marketing is the method of using emails to promote a business. It helps in cultivating the relationship between the vital customers and keep them updated about your brand, coupons, offers and makes the customers more loyal to your brands. Email Marketing is the direct form of marketing, though many consider it resembles snail mail, rather Email marketing is more cost-efficient to your wallet and it is eco-friendly to the environment. Many presume that Email Marketing is an outdated form of marketing. To prove it wrong, let us see the statics that is collected for the Email form of Marketing,
- More than 91% of the Email users at least check their mails once in a day.
- Email Marketing’s return on investment is pretty impressive while compared to other forms of social media marketing.
- To adhere to the above statement Email Marketing has a conversion rate of 2.3 % whereas Social media has only 1%.
- A recent survey confirms that 59% of respondents state that emails have influenced their purchase decision. These reasons prove that Email Marketing is not an outdated form of marketing.
Also, mentioned below are some of the important benefits of using Email Marketing. Let us see what are they,
- It has a larger reach
- Emails deliver your message promptly
- An email can drive more conversions
- The most preferred channel of communication
It has a larger reach: Since the number of users for Facebook and Twitter is comparatively high, it has created an image that Social Media platforms are the best way for reaching and connecting the masses. But, many people fail to realize that whenever you sign in to a website, the first thing that a website asks for creating an account is your email address. Facebook and Twitter itself asks for an email address to create an account in it. Often Facebook and Twitter face a struggle in breach of privacy policies and we have seen several people stepping out from Social Media because of this. Whereas in Emails the customers stay connected with the business.
Emails deliver your message promptly: One of the major advantages of using the Email is that the messages are delivered promptly to the customers. Also, when you update something on Facebook it is stated that only 2% of the people would see your post. Whereas in the Email 90% of the emails get delivered promptly and the subscribers of your out which at least 90% of the people see your mails.
An email can drive more conversions: Most of the marketers work with the motive to derive the desired conversion rate to the websites. Irrespective of the form be it lead, membership, or sales, they primarily focus on changing the potential customers to paying customers. While considering the conversion rate, no channel is as powerful as email. The average click-through rate for the email is 3% while the average click-through rate for most of the tweets is just 0.5 %. It indicates that you are likely to receive a 6x click-through rate when compared to the tweets on the website. Also, 4.24% of the visitors from email marketing would purchase something when compared to 2.49% of the visitors from social media.
The most preferred channel of communication: Most of the Social Networking websites are used for personal communication. It is used for communicating with family and friends. Generally, most of the people when login to their social media account, they just see the updates or the photos shared about the people they knew or care about. On the contrary, Email is a more professional channel of communication.
Open-Platform: When a business promotes its services or products through the social media channels they are the mercy of the third parties. While Email is owned by a single entity and it is an open platform for communication. Also, there are multiple services for providing access to receive and send an email. Digital Marketing Training in Marathahalli at FITA provides an in-depth knowledge of the Email Marketing concepts and tricks efficiently to the students.
This refers to the method of using the videos to market or promote your business. Videos are the simplest and easiest form of communicating a message. People can also quickly grab the message you are trying to convey. According to a recent survey it is stated that,
- Around 93% of the businesses firmly believe that a video form of marketing increases the understanding of the service and products of the business to the users.
- At least 77% of businesses have seen a good return on investment from video marketing.
- Also, 73% of businesses have improved the conversions rates of their websites through video marketing. There are various type of video marketing and they are listed below,
- Product Demo
- Event videos
- Live Videos
- Behind the scene
- Interview videos
- How -to – do videos
The above-mentioned are the various types of videos that businesses use to promote their business. Also, the other benefits of the video are it can help in connecting with the targeted audience, a video is considered to be the gold digger for SEO and Email marketing operations and it also boosts the information retention. Digital Marketing Course in Bangalore at FITA trains the students efficiently about different types of Digital Marketing proficiently to the students with certification.
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