Course Highlights and Why Digital Marketing Course in Chennai at FITA Academy?
Upcoming Batches
- 02-10-2025
- Weekdays
- Thursday (Monday - Friday)
- 04-10-2025
- Weekend
- Saturday (Saturday - Sunday)
- 06-10-2025
- Weekdays
- Monday (Monday - Friday)
- 09-10-2025
- Weekdays
- Thursday (Monday - Friday)
Classroom Training
- Get trained by Industry Experts via Classroom Training at any of the FITA Academy branches near you
- Why Wait? Jump Start your Career by taking Digital Marketing Course in Chennai!
Instructor-Led Live Online Training
- Take-up Instructor-led Live Online Training. Get the Recorded Videos of each session.
- Travelling is a Constraint? Jump Start your Career by taking the Digital Marketing Online Training!
Digital Marketing Course Objectives
- Gain a complete understanding of digital marketing, from basic concepts to advanced strategies, with our syllabus that covers core components and their real-world application.
- Learn in detail about the various types of digital marketing, including search engine optimization, social media marketing, content marketing, and email marketing, among others.
- Learn about SEO, its techniques, and tools to get the highest rank on SERP possible.
- Master paid ads and everything from planning and development to analyzing them effectively.
- Develop knowledge about keywords as well as the various tools and techniques used for keyword research.
- Learn about on-page and off-page optimization, including the fundamentals of HTML, key HTML tags, meta descriptions, backlinks, and more.
- Gain knowledge on the tools of Google, including Google Search Ads, Google Analytics, and Google Search Console.
- Understand other marketing forms, including content marketing, video marketing, YouTube marketing, WhatsApp marketing, SMS marketing, social media marketing, etc.
- Work with real-time capstone projects to gain practical experience on the topics mentioned above.
Syllabus
Digital Marketing Overview
- Digital Marketing Outline
- Campaigning Goals
- Vital Digital Marketing Channels
- Know-how to devise a Digital Marketing Plan
- Traditional Marketing versus Digital Marketing
Comprehending SEO
- Getting to know about Search Engines
- Get familiar with Crawling and Indexing
- Google versus Other Search Engines
- Understanding the differences between SEO and Paid Ads
- White Hat, Black Hat, and Grey Hat SEO
Analysis and Research of Keywords
- In-depth Research on Potential keywords
- Being Familiar with Google Keyword and Planner tool
- Finding other keywords from the Google Auto Detection
- Deciding your Money keyword
On-Page optimization
- Fundamentals of HTML
- Key HTML Tags
- Title, H1, Meta Description
- Keyword Density and Prominence
- Optimization of Content
- Content-Length
- Content Quality
- Content Uniqueness
- Content Freshness
- Optimization of Image
Technical SEO
- URL Structure and Length
- Analysis of Page Speed
- Schema.org
- 301 Redirects
- Robots. TXT
- Internal Linking
- Sitemaps.XML
- Essential Schemas to implement
Off-Page Optimization
- Google Ranking Page
- Parameter Indicators such as PA and DA
- How to Add MozBar Chrome Extension
- Significance of Backlinks
- Different Techniques of Backlinks
- Web 2.0
- Forum Participation
- Blog Commenting
- Social BookMarking
- Classifieds
- Submission of Directory
- Video Submission
- Guest Posting Blog
- Press Release
- Infographics
- Audio Sharing Sites
- Social Media websites
- Industry Roundup
- Business Listing Websites
- Answering sites
Advanced Link Building
- Link Wheel
- Do-Follow Links
- Link Exchange
- No-Follow Links
- Link Juice and Pyramid
Updates of Google Algorithm
- Florida
- Big Daddy
- Jagger
- Vince
- Caffeine
- Panda
- Freshness Algorithm
- Page Layout Algorithm
- Venice Update
- Penguin
- EMD (Exact Match Domain)
- Payday
- Hummingbird
- Pigeon
- Mobilegeddon
- Quality Updates
- RankBrain
- Fred
- Core
Blog Marketing
- Getting to know about Blogs
- Blog Creations
- Engaging the visitors
- Identifying the right topics to post
- Periodical Posting
Content Marketing
- Developing the Original Content
- Understanding the Content Marketing Strategy
- Devising a Content Marketing Plan
- Driving the Specific Audience
Making a Competitor Analysis
- Being Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
- Analyzing Competitor Links
- Understanding the Traffic Analysis of the Competitors
- Comprehensive understanding of the AHREFs and the other equivalent tools
Website Audit
- Extensive On-Page SEO Audit
- Finding the Content Duplication
- Google Penalty Check
- Page Speed Audit
- Console Errors and Warnings
SEO Tools
- Content Creations Tools
- Rank Tracker Tools
- On-Page Optimization Tools
- Backline Research tools
- Website Audit Tools
- Keyword Research Tools
Google - My Business
- Google Listings Creation
- Developing Citations
- Regular Posting of the updates and its significance
- Reviews
- Managing the Negative Reviews
Google Search Console
- Top Search Queries
- Organic Performance
- Key Performance Metrics
- Top Pages
- Structured Data
- CTR, Clicks, and Impressions, CTR
- Using different filters
- URL Inspection
- Coverage issue
- Mobile Usability
- BreadCrumbs, FAQs, and Logos
- Site Maps
- Links
- Legacy Tools and Reports
- Security Issues
- Manual Action
Google Analytics
Setting up Google Analytics and Real Time User Analytics
- Content
- Traffic Source
- Location
Audience Section
- Understanding Cohort Analysis
- Learning about User Explorer
- Understanding Active User
- Audiences based on Interests
- Audiences based on Demographics Classification
- Understanding Geo
- Understanding Affinity Audiences
- Understanding In-Market Audiences
- Anaysing Audience Behavior
- Cross-Device Reach
- Mobile Audiences
- Understanding User-Flow
- Understanding Benchmark
Behavior Section
- Understanding the Behavior Flow
- Site Search behavior Report
- Site Content behavior Report
- Site Speed behavior Report
- Learning about Events Report
- Publisher
Acquisition
- All Traffic
- Paid Traffic
- Organic Traffic
- Referral Traffic
- Social Media Traffic
- Search Consoles
- Google ads
- Campaigns
- Social Media
Goal Setting
- Conversion
- E-commerce
- Goals
- Multi-channel funnels
- Product Linking
- AdSense Linking
- Google Ads
- 3rd Party Application Linking
Reporting
Get Acquainted with SEM
- Selecting the right Keywords
- Campaign creation
- Video Ad
- Texted Ad
- Images Ad
- Animated Ad
- YouTube Marketing
- Re-marketing
Google Search Ads
- PPC Campaign Creation
- Ad Rank
- Quality Score
- Ad Groups
- Budgeting of PPC
- Keywords
- Creating Text Ads
- Extension SetUp
- Knowing the Negative Keywords
- PPC Campaign Optimization
- Evaluating the Key Metrics
Google Display Ads
- Contextual Target
- Placement Target
- Interest Targeting
- Topics Targeting
Remarketing of Ads
- Standard and Dynamic Remarketing
- Video Marketing
- Email Marketing
- Remarketing lists for the Search Ads
Video Marketing
- Getting to know about Video Optimization
- Creator Studios
- Getting acquainted with Video Platforms
- Creating videos
- Creating Youtube Channel
- Playlists
- Familiar with Youtube Analytics
- Advanced Video Optimization techniques
- Best Practices
Mobile Marketing
- Marketing via SMS
- Targeting Mobiles and Paid ads
- App Store Optimization
- Differentiating between the Web and Mobile Marketing
- Familiar with Mobile websites
- Be acquainted with Responsive websites
- Creating Mobile Process: Native and Hybrid Apps Overview
Whatsapp Marketing
- Configuring Whatsapp Business
- Installation
- Enabling Auto message service
SMS Marketing
- Finding the Vendors
- Familiar with Database
- Transactional SMS vs Promotional SMS
- Best practices
YouTube Optimization
- Channel Creation
- Identifying the keywords for Video marketing
- Optimizing the Title of the Video
- Optimization of Tag
- Creation of Catchy Thumbnail
- Subscriber Link Optimization
- Description Hashtag
- Youtube monetization
Social Media Optimization
- Getting to know about Group Participation
- Insight Reports
- Event Creation
- Optimizing post with correct HashTags
- Creation of Social Media Profile on Twitter, Instagram, LinkedIn, and FB
Social Media Marketing
- Various Social Media Channels
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
- Emerging Social media channels
Designing Tools - Canva
Facebook Marketing
- Optimization of Facebook Page
- Creation of Facebook Business Manager
- Campaign creation - Lead Generation, Video, Post Reach increasing App store, Event Promotion, and Pages like Ad
- Creative Ad posting
- Setup of Audience
- Bidding Strategy
- Budgeting strategy
Instagram Marketing
- Instagram Business Profile Optimization
- Instagram Marketing Influencer
- Instagram Paid Marketing in feeds and stories
- Bidding Strategy
- Budgeting strategy
- Creation of Instagram Content Strategy
LinkedIn Marketing
- LinkedIn Company Page Optimization
- LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
- Bidding Strategy
- Budgeting strategy
Twitter Marketing
- Twitter Marketing to Reach the Brand
- Instream video ads
- App installations
- Twitter followers
- Retargeting the audience
- Bidding Strategy
- Budgeting Strategy
Email Marketing
- Getting to know about the functioning of Email Marketing
- Various kinds of Email Marketing
- Opt-in Email Marketing
- Setting up of Account for Email Marketing
- List Setup
- Web Form
- Creation of Email Broadcast
- Setting up of Auto Responder
- Optimize the Increase Inbox percentage
- Selecting the best email marketing tool like Mailchimp
Social Media Marketing Tools
- Google Analytics Certification
- Google Adword Certification
- Facebook Certification
- YouTube Certification
- HubSpot Certification
Digital Marketing Certifications
Crack a Digital Marketing job
Lead Generation from Quora
Quora Marketing
- Quora AD SetUp
- Audience Targeting
- Contextual Targeting
- Promoting Answer
- Behavior Targeting
- Questions Targeting
Influencer Marketing
Building Powerful Websites using WordPress
- Web Technologies
- Domain Hosting and Registration
- Familiar with HTML
- Understanding Terminologies
- User Administration
- WordPress Installation
Setting up of Website using WordPress
WordPress themes
- Paid Theme vs Free Theme
- Changing Themes
- Theme Selection Process
- Installing/ Adding Themes
- Activating and Preview Themes
Working with Widgets
- Installing Widgets in the Sidebar and Footer
Working with Menu For Your Website
- Creation of Menus
- Creation of Sub - Menus
- Deleting the items from the menu
WordPress Plugins
- Installation of Plugins
- Upgradation of Plugins
- Activation Plugins
- Managing Plugins
- Recommended Plugins
Lead Generation
- Being Familiar with Lead Generation methods
- In-depth understanding of Landing Pages
- Website Vs Landing Page
- Perform A/ B Testing to Better Lead Generation
- Lead Nurturing Process
- Mastering Lead Funnel
- Practical Session on CRM for the Lead Management
Mastering CRM
Know-how to make money online?
Google Adsense
- Policies of Adsense
- Being Approved by Google
- Integration of the code to your blog
- Adsense Code Generation best practices
- Making Money Via Adsense
- Track the Earnings
- Developing CTR
Affiliate Marketing
- Getting to know about the Affiliate Marketing
- Familiar with Affiliate Marketing
- Legal Policies
- Obtaining Approval
- Tracking the Affiliation Codes
Online Reputation Management
- Tools used for ORM
- SWOT Analysis of ORM
- Handling the Negative Conversations
- Devising the ORM
Optimization of App Store
- Keyword AppStore Research
- Ratings and Reviews Analysis
- App Content Optimization
- Boost Conversion Rate
- Monitors Competitor's Scenario
Conversion Optimization
HeatMap Analysis
Achieving your Digital Marketing Goal
Digital Marketing Course Trainer Profile
- Trainers at FITA Academy are practicing professionals with decades of industry expertise.
- Our trainers have been working in various roles within the digital marketing industry as SEO experts, content marketing managers, social media marketers, email and digital marketing managers.
- Additionally, our trainers have guided numerous batches, and most of their students have gone on to excel in their careers.
- Trainers provide regular recap sessions so that students can review what they have learned in previous classes of Digital Marketing Training in Chennai.
- Doubt-clearing sessions are conducted to help students get a thorough understanding of the concepts without any confusion related to the subject.
- Trainers assist students with interview preparations by providing a set of questions that may be asked during interviews.
Learn at FITA Academy & Get Your
Dream IT Job in 60 Days
like these Successful Students!Student Success Story of Digital Marketing Course in Chennai
Naveen is a BE graduate. He completed his graduation in 2018 from the college. He is the first graduate of his family. He didn’t even know what to do except go to college. He even hesitated to spend too much on learning new courses because of his family’s economic situation. It was there that he approached FITA Academy.
Our coordinators assured him that the courses offered here are of top quality with affordable pricing. That gave him the confidence to enroll in our Digital Marketing courses in Chennai at FITA Academy.
Naveen opted for an evening batch, considering he is a working professional. Within a few months of joining the course, Naveen was able to master the majority of the digital marketing concepts. He completed the capstone projects on time and obtained the certificate of completion at the end of the Digital Marketing Training in Chennai.
Naveen had actively participated in the placement training offered by FITA Academy, which enabled him to attend interviews with confidence. Although scratchy at first as he couldn’t clear them initially, he tasted success over time. He was selected by two companies, namely Digitron Computers and Octel Networks Pvt Ltd. He selected Digitron Computers and is now working as a digital marketing manager, earning a salary of 6 LPA. With the guidance of FITA Academy, he is now successful in his career and able to lift his family out of economic challenges.
“FITA Academy’s practical approach and placement support made all the difference in my career transformation.” – Naveen.
Key Features
FITA Academy empowers individuals with industry-relevant skills through expert-led training, transforming careers with hands-on experience.
Expert Trainers
Learn from industry professionals with hands-on experience.
Real-Time Projects
Gain practical exposure by working on live projects.
Certification
Get certified from FITA Academy and become job-ready.
Affordable Fees
High-quality courses available at a low budget.
Flexible Learning
Choose online/classroom, timings, and learning pace.
Placement Support
Access 3000+ companies for career opportunities.
Why Learn Digital Marketing Course in Chennai at FITA Academy?
Live Capstone Projects
Real time Industry Experts as Trainers
Placement Support till you get your Dream Job offer!
Free Interview Clearing Workshops
Free Resume Preparation & Aptitude Workshops
Digital Marketing Certification Course in Chennai
After completing the Digital Marketing Certification Course in Chennai at FITA Academy,students receive an industry-recognized certificate that enhances their profile during interviews. The program also helps students prepare for globally recognized certifications such as:
- Google Analytics Certification
- Google Ads Search Certification
- Google Ads Video Certification
- Google Ads Apps Certification
- Google Ads Measurement certification
- HubSpot Digital Marketing Certification
- Meta Certified Digital Marketing Associate
Have Queries?
Talk to our Career Counselor for more Guidance on picking the right Career for you!
Placement Session & Job Opportunities
After completing Digital Marketing Course in Chennai
As businesses adapt to changing market trends, the demand for skilled digital marketing specialists is rapidly increasing. As the best digital marketing course in Chennai, FITA Academy provides students with all the essential tools, skills, and hands-on training they need to succeed in this fast-growing sector.
As per the Global Web Index survey, India ranks second in terms of internet usage. Furthermore, according to Global Data, the Indian e-commerce market is expected to reach $114.64 billion by 2030.
FITA Academy recognizes the scarcity of reliable courses in the market that translate into a digital marketing career. It therefore aims to provide the best digital marketing course with placement opportunities in Chennai. It ensures students have mastered the requisite competencies, skills, and knowledge to secure fulfilling employment within their specialty.
โOur 100% unlimited placement support continues until students successfully secure their dream job in the industry.โ
As businesses increasingly move online, the demand for competent marketers has surged both in startups and large enterprises, with over 44% of businesses now having an online presence. This growth is a key part of a larger trend. Based on the Goldman Sachs Global Investment Research report, which was conducted as a survey, the Indian Internet industry is estimated to be worth $300 billion hyper-local, on-demand market by 2030. This is approximately three times more than today, as the report assessed the value of Data Science. This has recently expanded the digital marketing industry due to the increased number of internet users.
Upon finishing your digital marketing training in Chennai, you will be prepared for roles like:
- Search Engine Optimization Executive
- Digital Marketing Executive
- Social Media Marketing Executive
- Search Engine Marketing Executive
- Mobile Marketing Specialist
- Email Marketing Executive
- Content Marketing Executive
Salary packages vary based on experience and skills gained during your career. FITA Academy is recognized as the best digital marketing training in Chennai, equipping students with the necessary skills to become successful digital marketing professionals and secure high-paying jobs at leading companies. The pay scale for Digital Marketing Salary for Freshers is between 3 lakh and 4 lakh per annum.
Search Engine Optimization Executive
An SEO executive is a person responsible for managing all aspects of Search Engine Optimization tasks, including content optimization, link development, site analysis, and keyword research, among others. They also interact with other departments, like web development, social media marketing, and affiliate marketing, which participate in executing various digital marketing initiatives.
Digital Marketing Executive
A DME handles various aspects of an organisationโs online presence, including campaign management, content planning, analytics tracking, and SEO/SEM integration and Google Analytics for user interaction. Itโs one of the most in-demand roles, and many FITA Academy students go on to work as DMEs after completing the Digital Marketing Classes in Chennai.
Social Media Marketing Executiveย
Social media marketing executives build brand awareness through platforms like Instagram, Facebook, LinkedIn, and Twitter. They create content that engages the audience, monitor trends, and analyse campaign performance. The role requires creativity and analytics skills. They also need to know how SEOs and SEMs use to get website traffic.
Search Engine Marketing Executive
SEM Executives are tasked with running paid ad campaigns in search engines like Google, Yahoo, and Bing, keyword bidding strategies, and optimizing ads for conversion. This role requires a deep understanding of user behavior and ad performance metrics. Search Engine Marketing is an important part of the digital marketing syllabus in the Digital Marketing Classes in Chennai offered by FITA Academy.
Mobile Marketing Specialist
These specialists develop marketing campaigns specifically for mobile platforms (apps, SMS, push notifications). They analyse mobile user behavior and apply this data to create targeted and timely campaigns. Since it is an advanced technique, not many courses cover this concept in-depth, but FITA Academyโs Best Digital Marketing Course in Chennai provides in-depth training on mobile marketing strategies to help you stay ahead.
E-Mail Marketing Executive
An Email Marketing Executive is a specialist who designs and executes email campaigns for promotions, customer engagement, and lead nurturing. Responsibilities include writing compelling copy, designing email templates, managing email databases, and analyzing open/click-through rates.
Content Marketing Executive
The Content Marketing Executive is responsible for planning and publishing content that attracts, engages, and converts audiences. This role involves writing blog posts, whitepapers, videos, and social media content, often utilizing tools such as SEO optimization and Artificial Intelligence-driven analytics to enhance performance.
David
This is a fantastic place to learn Digital Marketing Course in Chennai. They have more experience in digital marketing and have excellent training faculty. You can ask them any questions you have at any moment, and they will answer them all with relevant examples. My tutor, who taught me, deserves special recognition. Thank you very much for the excellent coaching.
Krishna V
I did my Digital Marketing Course in Chennai @ FITA Academy. This program gave a clear overview of SEO and Content marketing techniques. Good coverage on the SMM was also provided here! Efficient Trainers with profound real-time training offered at FITA Academy helped me to secure an SEO Analyst job at ease. Thanks, FITA Academy for your guidance. I suggest all the freshers take up this program in case if they are really into learning the Digital Marketing concepts.
Sophia
I enrolled for Digital Marketing Training in Chennai at FITA Academy on my friend's suggestions. First, I would like to thank them for suggesting FITA Academy. Right from the Course modules till the training everything was excellent at FITA Academy.Thanks, FITA Academy! You are doing an excellent job.
Garima Chadha
Digital Marketing Course in Chennai at FITA Academy is the best training session I have ever come across. Updated course modules with extensive training helped me to have a better understanding of Digital Marketing techniques. I had more doubts about the SEO practices but my trainer was patient enough to clarify all my doubts. Heartfelt thanks to him!
Vimal Nemical
FITA Academy's Digital Marketing Course in Chennai was just simply perfect. The right blend of theoretical and practical knowledge of the Digital Marketing concepts helped us understand it easily. Also, our trainer conducted a regular assessment session to check our understanding. He corrected us even if we made some mistakes. Really happy and satisfied with choosing FITA Academy for Digital Marketing Training!
Roopesh
A very good learning experience at FITA Academy's Digital Marketing Training in Chennai. I will suggest this platform for both freshers and experienced candidates who want to learn about Digital Marketing. Also, you will have a flexible class timing option over here. In case if you are a working professional this platform will be more suitable for you.
Our Students Work at
Frequently Asked Question (FAQ) about Digital Marketing Course in Chennai
- Our Digital Marketing course is led by experienced professionals with extensive experience in Digital Marketing.
- For students and IT professionals, our Digital marketing courses in Chennai fees structure is relatively affordable.
- Our Digital Marketing course in Chennai online is created to be suitable and flexible for working professionals and students.
- We provide hands-on experience through real-time projects and cases to students.
- Our 100% placement support helps students prepare a resume and provides Interview Tips.
- FITA Academy has a placement collaboration with over 3,000 small, medium, and large-scale industries, and these industries require Digital Marketers, SEO Analysts, data analytics, and other such profiles related to Digital Marketing.
- FITA Academy’s Digital Marketing course in Chennai helps the students with different mock interviews, Corporate Training, and group discussion practice sessions to face the interview.
You can register through our support number, 93450 45466. Or, you can visit any of our branches to join our Digital Marketing course.
- FITA Academy was founded in 2012 by a team of IT professionals to provide IT Training.
- At FITA Academy, we have trained more than 1,00,000 students, and most of these students are working professionals in leading tech companies.
- Our batch size is optimized for 5 - 6 members per batch. We optimize our batch size to provide individual attention and clarify students' doubts on complex topics with the help of tutors.
- We provide students with the necessary practical training through numerous industry case studies, Digital Marketing Interview Questions and Answers, and real-time projects.
Our trainers are well-equipped and have years of experience in training students on digital marketing strategies within the digital marketing sector, including SEO, SEM, content marketing, and SMM.
We accept Card, Bank transfer, and UPI.
- SEO Analysts
- Content Writer/Copy Writer
- Email Marketing Specialists
- Social Media Marketing Specialists
- Paid Media Specialists
- Automation Experts
- Video Marketer
- Digital Marketing in Velachery
- Digital Marketing in Tambaram
- Digital Marketing in Anna Nagar
- Digital Marketing in Porur
- Digital Marketing in T Nagar
- Digital Marketing in OMR
- Digital Marketing in Adyar
Yes, FITA Academy offers live capstone projects to ensure you get practical experience working in the digital marketing industry. This helps you gain practical experience in the real world, which is why we are recognized as one of the Top 10 digital marketing institutes in Chennai.
General Q & A about Digital Marketing Course in Chennai
Can a fresher learn digital marketing?
Is the digital marketing course hard?
How much is the digital marketers salary?
Does digital marketing require coding?
What is the full form of SEM?
What skills are required for digital marketing?
Does digital marketing have a future?
Can I go abroad after digital marketing?
How much can freshers earn in the digital marketing industry?
What are the fees for joining a Digital Marketing Course?
Should I Choose Digital Marketing as My Profession?
Can You Master Digital Marketing in 3 Months?
Is Digital Marketing a High-Paying Career?
What's next after digital marketing?
What is SEO in digital marketing?
Can I start a career in digital marketing with no prior experience?
What is the best institute for a digital marketing course in Chennai?
Who is eligible for a digital marketing job?
- Outstanding communication skills, both in writing and speaking.
- The capacity to multitask and oversee several projects, as well as attention to detail.
- Strong capacity for problem-solving and analytical thought.
- Able to recognize, draw in, and interact with target audiences.
Is digital marketing an IT job?
What is pay-per-click in digital marketing?
Advertisers who use the pay-per-click (PPC) digital marketing strategy pay for each click on their adverts. Another name for it is cost-per-click (CPC).
- Marketers place bids on audiences or keywords.
- Search engines use algorithms to determine which advertisements to display and in what order.
- Advertisers receive payment when a user clicks on their ads.